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Andrea Jones – Simpler, Smarter Marketing for Busy People

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    3 Keys to Writing LinkedIn Summaries that WORK

    • September 27, 2021
    • 0 comments

    Your LinkedIn summary isn’t just a decorative piece of flavor text on your profile, it’s a huge key to conversion. Imagine someone clicks on your profile, scrolls down past your headline and taps that “read more” button. Anyone who gets to this point has already delved deeper into your profile than 99.9% of LinkedIn members […]

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  • Savvy Social Podcast

    Growing Your Business Without Brain Overwhelm with Lanie Lamarre

    • September 21, 2021
    • 0 comments

    If you’ve been looking for the done-for-you workflows and process maps you need to put your results into overdrive (and uncover entirely new revenue streams)… …Because you’ve been to too many online marketing events already this year… …Because your brain can’t handle another tip or resource or hack… …Because you’re sick of learning how to […]

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  • Savvy Social Podcast

    Copy Stalking + 6 Social Media Tactics We Swear By featuring our Agency Senior Account Managers

    • September 14, 2021
    • 5 Comments
    Savvy Social Podcast Episode 167 - Copy Stalking

    How do you own your client’s voice on social media? Or keep your own brand voice consistent across all your social channels? Copy stalking. This tactic has rocketed our clients’ social media engagement and conversions. It’s flooded our inbox with referrals. It drives everything we do at the agency. And it’ll make your life 180% […]

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  • Savvy Social Podcast

    Where to Start with Facebook Ads featuring Julie O’Hara our Resident Ads Specialist

    • September 7, 2021
    • 1 Comment

    Facebook Ads have changed a TON in the past 12 months. And as business owners, it can often feel overwhelming to even know where to start. If you’re considering diving into the world of Facebook Ads, you’ve got to treat it like any other new tool that you learn to use in your business. And […]

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  • Savvy Social Podcast

    Why I Made the Switch from Fanbooster to Sendible

    • August 31, 2021
    • 15 Comments

    For years, I’ve rooted for Fanbooster (formerly Social Report) and in this episode, I’m breaking down why it’s no longer the tool for me. Side note: This was a super hard decision to make but ultimately, I had to make the best decision for me, my agency, and my community. In this episode of the […]

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  • Savvy Social Podcast

    Cultivating Your Emotional Resilience with Sarah Mikutel

    • August 24, 2021
    • 6 Comments

    Social media can sometimes be a loud Wild West, full of differing opinions and perspectives which makes it easy to get swept up in the content, comments, and emotions that come with it. But as business owners who are regularly social media, how can we become less reactive to what we see and more mindful […]

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  • Savvy Social Podcast

    Using Personal Branding to Drive More Sales with Tolu Michaels

    • August 17, 2021
    • 10 Comments

    Is being authentically you really enough to build a sustainable business online when we’re surrounded by big personalities and influencers? And how exactly does sharing our personality impact our sales and lead to more customers? During this interview with Tolu Michaels, she breaks down just how important clear messaging and personal branding is and how […]

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  • Savvy Social Podcast

    When to Outsource Your Social Media Marketing

    • August 10, 2021
    • 19 Comments

    There is so much value in outsourcing your social media, but how do you know if you’re ready to outsource or if your business is ready to make that investment? How do you know if the investment you make is worth it for your business? While outsourcing is a great way to fast track your […]

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  • Savvy Social Podcast

    The Future of Facebook Ads with Emily Hirsh

    • August 3, 2021
    • 24 Comments

    Should your business be using Facebook Ads and how do you get started without dumping tons of money into Facebook and risking it all going to waste? Facebook ads, just like social media algorithms, have changed, and the age of putting $1 in and getting $100 back has passed. But that doesn’t mean Facebook ads […]

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  • Savvy Social Podcast

    Experiencing Social Media Burnout? Top Hacks to Find Joy Again

    • July 27, 2021
    • 28 Comments

    Fun fact from the BBC – after conducting a study with over 1000 social media users asking them how social media made them feel, they found that it tended to not only add stress to the users life but also increased awareness of other people’s stress. But the catch is, social media is also an […]

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I need your marketing questions! Hit up the link i I need your marketing questions! Hit up the link in my bio to record an audio question OR comment your question here. Episode 400 here we goooooooo!
This question sounds like it’s about branding, but This question sounds like it’s about branding, but it usually goes deeper than that.  In this episode, I talk about personal brands, company brands, and hybrid approaches through the lens of capacity, clarity, and what kind of business you actually want to build.  If you’ve been trying to decide where to put your energy, this will help you sort it out.  For your ear holes: https://onlinedrea.com/399
Personal brand or company brand? This question ca Personal brand or company brand?  This question came up live on a panel I was on recently (shoutout to @highvibe.women for an amazing event!), and I knew right away it needed to become a podcast episode. Because most of the time, this isn’t really a branding question. It’s a question about capacity, growth, visibility, money, and what kind of business you actually want to run.  In this episode, I break down the pros and cons of personal brands, company brands, and hybrid approaches, plus how to think through the decision in a way that’s practical and sustainable.  👉🏾Tap the link in my bio to listen.
A reminder from someone who literally teaches soci A reminder from someone who literally teaches social media for a living:  Ahem…. The highlight reel is real. But it’s not the whole story, okay?  So this weekend I spoke at two events that were genuinely wonderful. The photos and videos I shared all weekend are joyful because the moments were joyful. It was honestly amazing.  And and and… What you didn’t see was the cold I was getting over, the stress of life lifing, and the very real decision fatigue from some big life stuff happening behind the scenes.  Both versions are true. I was both happy and exhausted. I was glad to be there and wanted to leave. I was excited for opportunity and nervous to speak.  Social media shows the moment. Life holds the context.  And sometimes showing up while things are so effing messy is the real win.
What an incredible weekend at @highvibe.women! I g What an incredible weekend at @highvibe.women! I got to meet @lashondambrown in the flesh. I got an adorbs caricature make by @caricature.dani who was at @iamnikkimck’s booth. I spoke on a panel about scaling with ease alongside @kimberley.hiebert @efvlegal and @allthingsmeghoule. I got to see @moniquebryan_co speak again. And meet and see so many amazing people again.  Oh and I already got my ticket for next year because wow this was amazing.  Huge shoutout to @kristina.bartold and @_mariatassi for hosting us. And special thanks to @thepearlehotel as their staff was top tier.
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