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  • Savvy Social Podcast

    5 Types of Reporting Metrics to Consider Including in Reports

    • April 13, 2021
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    This podcast episode is a sneak peak pulled directly from the framework taught inside Savvy Social School and we’re sharing it with you today. Most business owners know that they should be tracking their numbers, but we tend to get stuck on follower count and likes and push the rest to the background. It can […]

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  • Savvy Social Podcast

    Write Better Copy by Getting to Know Your Audience with Sara Frandina

    • April 6, 2021
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    If you’re limiting your time on social media or just wanting to be mindful about how you use the time you do spend on there, then it’s going to be that much more important that you’re attracting the right people on social media – which means also getting intentional and strategic about your social media […]

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  • Savvy Social Podcast

    Overcoming Your Fear of Video with Cara Rice

    • March 30, 2021
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    Are you still afraid to show yourself online? It’s hard to be a personal brand when you’re still struggling with showing the personal part, so what can you do about it? With more emphasis on being more authentic and connecting, plus the push for more video based content, entrepreneurs are having to come face to […]

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  • Savvy Social Podcast

    Clubhouse – Exploring the Newest Social Networking Platform

    • March 23, 2021
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    There’s a new social media platform on the internet and everyone is curious! Should I be using it, how do I use it, and is it the next hot new place to be for entrepreneurs? Clubhouse is a live audio based platform with a walkie-talkie nostalgic feel that has people almost begging for an invite. […]

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  • Savvy Social Podcast

    Gaining Confidence to Show Up as You Are on Social Media with Stephanie Dodier

    • March 16, 2021
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    The way we think about our bodies and the almost obsessive desire to look a certain way goes far beyond body image and what outfits we think we can pull off. It impacts how we move through our everyday lives, how we run our business, and even the way we show up online. Stephanie Dodier […]

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  • Savvy Social Podcast

    Why Risking Being Cancelled is Worth It with Lana Hernandez

    • March 9, 2021
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    Putting ourselves out there on social media can be a jarring experience. On one hand we want people to see the content we create and interact, but at the same time we’re also afraid of what those same people think. Today we’re having a candid conversation with Lana Hernandez all about showing up and being […]

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  • Savvy Social Podcast

    The Evolution of OnlineDrea + 7 Year Business Anniversary

    • March 2, 2021
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    7 years ago on March 4th in 2014 I moved from the ATL to Canada to be with my (now) husband and that move was the catalyst to starting my business. I went from being a freelancer, working by myself to now managing a social media agency with multiple team members as well as an […]

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  • Savvy Social Podcast

    Content Driven by Values with Erica Courdae

    • February 23, 2021
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    There’s been a dramatic shift in the business world over the past few years. There’s no longer a strict separation between your business and what you value and believe personally. We’ve entered a new and exciting age of marketing where people not only want to know more about your core values, but they even expect […]

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  • Savvy Social Podcast

    Social Media for Live Events in a Pandemic with Lauren Caselli

    • February 16, 2021
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    For many business owners, 2020 was a year booked full of live events to both attend and host, but the pandemic forced a pivot that meant most of these events had to go virtual. But there are some unexpected benefits to the sudden change. Lauren Caselli, formerly an event consultant for tech and SaaS companies, […]

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  • Savvy Social Podcast

    Prepping for a Successful Social Media Launch

    • February 9, 2021
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    A lot has changed in the social media world but it still remains a powerful tool to launch your newest offer. But before you start your launch, I want you to think about all the things you need to have prepared beforehand. We get so excited about the launch itself, that we forget all the […]

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Do you remember the gal on Instagram who had 2 mil Do you remember the gal on Instagram who had 2 million followers and couldn’t even sell 36 of her new t-shirt line?

Here’s the thing, followers don’t mean anything if they’re not going to participate in your business growth.

I know a larger following can be one indication of interest BUT you’ve got to have a business beyond social media followers.

It doesn’t matter how many followers you have. If you don’t have a sustainable business behind that following, you may not see the success you seek.

The flip side is also true.

If you have a sustainable business, that doesn’t necessarily mean you’re going to have tons of social media followers.

Today, I encourage you to pay attention to the right numbers. The numbers that actually make a difference in your business.

Dig deeper into your social media stats. Go beyond the surface to understand metrics like:

⚡️Impact 👉 How many people saw your posts this month?
⚡️Engagement 👉 How are users engaging with your posts? Are they saving them or sharing them?
⚡️Intent 👉 Are they following your calls to action? Are they clicking through? Tapping over to your profile?
⚡️Conversion 👉 How many people are visiting your website from social media? Are you seeing more leads come in from social media?

When we refocus away from followers onto the metrics that truly matter, we can better understand the role that social media plays in our business.
Want a behind the scenes look at my livestream set Want a behind the scenes look at my livestream set up? I love livestreaming for my business and in this video I’ll show you my office setup. I’m sharing my top tools, from webcams and mics, to setting up lighting while I’m wearing glasses and the software I use to make my videos look professional and branded (hint, I don’t go live directly on Facebook or Instagram!).

And nope! These tools won’t break the bank either!

If you’re interested in learning more about incorporating live streaming in your social media strategy be sure to also grab the guide at onlinedrea.com/livestream (link in bio) to learn how to create an incredible live streaming experience for you and your audience!

Watch the full video on my YouTube channel 👉 link in my bio.
These two couldn’t be more opposite yet they are These two couldn’t be more opposite yet they are the best of friends. @sirstirling doesn’t like being on camera. @kingprezgibson on the other hand demands it. He is royalty, after all.

I’m 100% sure that my fur companions a big part of what makes working at home enjoyable for me. #nationalpetday
I’m working through some success metrics for eve I’m working through some success metrics for every single person on my 10 person team and it got me thinking…

What’s your definition of success?

Especially when it comes to social media, I find that as online business owners, we so often focus on the flashy metrics.

🧩 Followers
🧩 Top line revenue
🧩 Newsletter lists
🧩 Podcast downloads
🧩 Video views

But none of those numbers really matter. If you think about it, on the surface, they can be indicators of success but they don’t actually mean that those online business owners, employees, and clients are actually satisfied with their contributions.

In other words, having thousands of followers doesn’t make you successful if none of them buy anything from you.

So if flashy metrics aren’t what makes us successful, what does?

Instead of external measures of success, what if we focused on what really matters:

🎖 Profitability
🎖 Space to create
🎖 Supporting our family
🎖 Creating opportunities
🎖 Sustainable growth

^ Things like these are what truly matters. Imagine how differently you’d feel about your business if instead of focusing on the number of followers you have, you focused on building a lasting business instead.

Wow. I’ve got chills. I love geeking out about this stuff.

Cheers to your future success!
This is a reminder that social media is all about This is a reminder that social media is all about connection.

❌ It’s not a billboard.
❌ It’s not a TV ad.
❌ It’s not a flyer.

Social media allows us the unique opportunity to actually connect with someone who would become a potential client/customer/viewer/listener.

So today, I challenge you to focus on connection.

✅ Start new conversations.
✅ Join current conversations.
✅ Listen.
✅ Celebrate others.

We’re all humans in this crazy world so let’s be kind.
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