If you heard about Instagram Stories and groaned because it’s yet another social media platform you’re going to have to manage, I’m here to tell you not to panic. Instagram Stories are a powerful tool that gets you in front of your customers in a fun and organic way, and it can even be fun […]
Content marketing is more than just a buzzword: it’s a system designed to bring value to your customers and customers to your business. But like all relationships, it’s based on time and effort, and you can’t expect a useful content marketing system without putting a little polish and elbow grease in first.
Content is often the first impression a potential customer has of your brand, so you really want to be presenting your brand in its best and most useful light all times.
Learn how to create a social media content system that looks great and showcases your brand without too much effort on your end.
My all time favorite social media platform of 2017 was Instagram! With the rise of Instagram stories, sharing multiple images in one post, following hashtags, and a weighted feeds, this was also the year of changes on Instagram. To battle those changes, some strategies that I’ve been implementing for my clients had to change as […]
What I’m talking about today is how to be honest and genuine in sharing your offerings online, without feeling totally icky about it. Self-promotion is a fine line to walk, but it can be done in an organic and thoughtful way that your followers won’t mind.
As a backbone of many online businesses, content marketing has established itself as an industry favorite topic. While many are talking about the beauty of content marketing, some of you may be confused about how this popular buzzword will work for your brand. Simply put, content marketing is creating and maintaining a two-way conversation with your target market. It’s building relationships based on a well-thought-out strategy in which you give free and valuable information to your audience.
It’s almost the end of the year and life has been busy… good, but busy! I’m a bit behind on sharing a few of these client showcases so I’m going to do my best to catch up by the beginning of the year. Today’s Client Showcase is one I’m particularly excited for as it features […]
You may have heard about “big data” and thought it was just a tool for huge corporations and businesses. Data driven marketing is something all small businesses can and should engage in, and there are a wealth of inexpensive or free tools that you have at your disposal.