How Digital Media Is Changing Due to COVID-19 with Garrett Woods from Fullscreen

COVID-19 has created a lot of uncertainty for small business owners. However, it’s very possible to find strategies that boost your brand’s social media presence even as you navigate the constant changes each day seems to bring. Garrett Woods from Fullscreen explains the different trends we’re seeing in social media growth, some predictions for how […]

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Is Video Really All That Powerful in 2020

Every time you click play on a YouTube tutorial or a product review video, you’re increasing engagement for someone else’s business. The good news is, you can boost your own business by sharing your own videos with quality content. I know making videos can sound overwhelming, so if you’re still on the fence about adding […]

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Planning Your Social Strategy

Do you remember the first time you walked into a gym? So many machines, all of them seem complicated, and everyone already seems to know how to use them. It can be so daunting, especially if you’re chomping at the bit to be out there lifting weights and getting strong. Planning your social media posts […]

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Facebook Ads with Claire Pelletreau

Knowing your audience is crucial for any business owner but how you reach your audience is just as important. Whether you’re feeling unsure if Facebook ads are for you or you’re ready to dive into the online ads world, Claire Pelletreau has fantastic advice to make sure you spend your time and money wisely. Claire […]

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IGTV vs STORIES: What’s the Difference?

The other day in the Savvy Social School, someone posed an interesting question that really got me thinking. They asked: What’s the difference between Instagram Stories and IGTV, and how do you use them both effectively?  Here’s the short answer:  IGTV is Instagram’s answer to YouTube. It’s perfect for long form content that’s polished and […]

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