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Andrea Jones – Simpler, Smarter Marketing for Busy People

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  • Home
  • About
  • Work With Me
    • Strategy
    • Services
    • Everything
  • Podcast
  • Contact
  • Mindful Marketing Podcast

    How To Burn-Out Proof Your Social Media Marketing with Jonah Cohen [Spotlight by Teachable Series]

    • December 20, 2022
    • 0 comments

    On this episode of The Savvy Social Podcast, I’m sharing my interview with Jonah Cohen of Teachable, my favorite online course platform. Living on social media is an unavoidable part […]

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  • Mindful Marketing Podcast

    The Smart Way To Market on Social Media with Tara McMullin [What Works Podcast]

    • December 13, 2022
    • 2 Comments

    On this episode of The Savvy Social Podcast, I’m sharing my interview with Tara McMullin on her What Works podcast. Tara was a big inspiration to me during a tough […]

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  • Mindful Marketing Podcast

    My Top Social Media Trends & Strategies with Emily Thompson [Being Boss Podcast]

    • December 6, 2022
    • 2 Comments

    On this episode of The Savvy Social Podcast, I’m sharing my guest feature with Emily Thompson on her Being Boss Podcast, the show for creatives, business owners, and entrepreneurs who […]

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  • Mindful Marketing Podcast

    Social Media App Review: BeReal

    • November 29, 2022
    • 10 Comments

    There’s a new app on the block, and it’s looking to bring real authenticity back to social media. I’m talking about BeReal. The notification-centric, dual-camera using, no-filters-allowed app that wants […]

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  • Mindful Marketing Podcast

    Strategizing For Your Next Online Launch with Stephanie Clairmont

    • November 22, 2022
    • 5 Comments

    If you’ve been putting off launching your online program, this episode is a sign that the time is now! I had an amazing conversation with the host of The Leveraged […]

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  • Mindful Marketing Podcast

    My Big 5 Social Media Predictions for 2023

    • November 15, 2022
    • 1 Comment

    It’s that time of year when I come to you in full That’s So Raven Mode and share my bold but fully informed 2023 predictions for social media! These prediction […]

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  • Mindful Marketing Podcast

    How To Build A Community Of True Fans On Social Media

    • November 8, 2022
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    How can you take your social media from a concert for the masses to an intimate meet-and-greet after the show? The shift happens when you stop choosing between an audience […]

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  • Mindful Marketing Podcast

    Outsourcing Your Social Media: Integrating Your New Team

    • November 1, 2022
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    So you’ve made a decision on who to hire to manage your social media presence. Now, the real work begins. Outsourcing your social media means handing over something very precious […]

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  • Mindful Marketing Podcast

    Outsourcing Your Social Media: How to Find Your Perfect Hire

    • October 25, 2022
    • 101 Comments

    Whether it’s an agency, in-house hire, or a freelancer, there is a Right Way and a No-Way to go about adding to your social media team. In episode two of […]

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  • Mindful Marketing Podcast

    Outsourcing Your Social Media: The Preparation Phase

    • October 18, 2022
    • 4 Comments

    In today’s episode of my three-part series on Outsourcing Your Social Media, I am discussing why it’s important to get your house in order before you invite someone new to […]

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Come say hello on Instagram @onlinedrea

More marketing won’t help much if people are landi More marketing won’t help much if people are landing on an offer they don’t understand or reaching a dead end after they show interest.

Before you increase the content, traffic, or spend, check the basics underneath it: the offer, the message, the path to purchase, and the follow-up.

Find the weakest point first. That’s probably where your attention needs to go next.

👉🏾 Tap the link in my bio to listen.
When marketing isn’t working, adding more can feel When marketing isn’t working, adding more can feel like the obvious next move.

More content. More ads. Another platform. A new tool.

But more attention won’t help much if the offer isn’t clear or you’re putting it in front of people who were never likely to buy in the first place.

This week, I’m breaking down four things to check first: the offer, the message, the path to purchase, and the follow-up. Fix the weak spot first, then put more attention on what’s working.

👉🏾 Tap the link in my bio to listen.
There’s something deeply surreal about standing at There’s something deeply surreal about standing at the front of a room and watching people work through a workbook you helped create.

Today at The Boardroom, I looked out and saw pages open, hands typing, and people genuinely thinking through how they want to show up and get seen.

That workbook started as ideas, conversations, and a whole lot of collaborative work with @uncommonable . Then suddenly, it was real. In people’s hands. Helping them make decisions about their businesses.

So. freaking. Wild!!!!

I’ve spent years teaching marketing through a screen, so moments like this still catch me off guard in the best way. Real people were using something we built to figure out their next steps.

A huge thank you to @thismothermeansbusiness and @itslaurasinclair for creating the kind of room where thoughtful work can actually happen—and for inviting me to be part of it.

I’m still taking it all in, honestly. This whole chapter feels a little surreal. 💛
Podcast burnout is weird because sometimes your wo Podcast burnout is weird because sometimes your workload is technically fine… and your brain is still doing gymnastics over the numbers.

You compare your current capacity to old-you. You see someone else’s downloads. You start inventing a timeline for where your show “should” be by now. Fun! 😂

Becky Mollenkamp and I talked about this, plus what changes when you define success around your actual capacity, your why, and the support you have around you.

👉🏾 Tap the link in my bio to listen.
One of the sneakiest parts of podcast burnout? The One of the sneakiest parts of podcast burnout? The part that has nothing to do with recording an episode.

It’s checking the numbers. Wondering if people are still listening. Watching someone else’s show grow faster and quietly thinking, okay… am I doing this wrong?

Becky Mollenkamp and I got into this on the podcast because whew, the emotional workload of making a show is REAL.

Sometimes what keeps you going is having people around who can say, “Yep. This part is hard. Keep going.”

👉🏾 Tap the link in my bio to listen.
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