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  • Social Media

    Buying Social Media Followers Is Bad For Business

    • August 26, 2015
    • 14 Comments

    You may have heard of sites that claim to get you 1,000 new Twitter followers for $5. Sites like Fiverr and other professional marketplaces are full of these cheap, too-good-to-be true offers. Don’t get me wrong- buying a service like this will get you a thousand new followers overnight, and in that sense, you might […]

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  • Blogging, Marketing

    Content Marketing 101 – How to Develop an Irresistible Blogging Strategy

    • August 13, 2015
    • 20 Comments

    Content Marketing 101 tips for small businesses and creative entrepreneurs looking to start a blog. This irresistible blog post is filled with many of the content marketing strategies I use on my own clients which helps launch them in the blogging space.

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  • Business

    A Few Things You Should Know Before Starting Your Own Business

    • July 8, 2015
    • 16 Comments

    Being a business owner is not for everyone: it is challenging, there is a lack of certainty, it can be very hard financially, and it will take a lot of work. It’s definitely NOT a walk in the park. If you’re considering starting your own business, here are a few pointers that could help you in those beginning stages.

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  • Social Media

    7 Easy Ways To Support Your Social Media Marketing Campaign

    • June 3, 2015
    • 13 Comments

    Seven easy things you can do to support your social media marketing campaigns and put you one step closer to seeing the results that you’re looking for.

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  • Marketing

    Big Marketing Lessons To Learn From Tidal

    • May 20, 2015
    • 11 Comments

    Marketing strategies to learn from Tidal’s release of the official Nicki Minaj & Beyonce Feeling Myself music video: Be Exclusive, Make It Easy, Offer Value, and Ask to Share.

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  • Business

    6 Re-Branding Steps for Small Businesses: How to Make Your Brand Work For You

    • May 13, 2015
    • 11 Comments

    Re-branding is not an easy decision to make nor is it an easy one to execute. To help, I’ve created this short guide which includes 6 steps to re-branding your small business in order to learn how to make your brand work for you.

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  • Business

    4 Things To Consider When Constructing Your Business Plan

    • May 4, 2015
    • 17 Comments

    Want to know what was missing in my original plan? I had no defined measure of success. I had a general idea of what success looked like to me, but it goes beyond piña coladas on the beach and massive shopping trips. Success is something concrete, something you can look at and say, “Yes, I am successful.” Without further ado, here are 4 things I learned that I want to share with you for how to construct your business plan, and in turn define what success means to you.

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  • Social Media

    25 Things To Tweet When You Don’t Know What To Tweet

    • April 21, 2015
    • 4 Comments

    Twitter is a handy social media platform for business whether you’re just starting out or running a successful corporation. You want to get the biggest bang for your buck out of the 140 characters you have; but let’s face it, sometimes it’s hard to keep your Twitter account exciting, informative, and engaging for your audience. […]

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  • Social Media

    Spring Clean Your Social Media — Evaluating Your Social Sharing Strategy

    • April 2, 2015
    • 1 Comment

    Spring has officially arrived, bringing warmer weather and blooming flowers. If there were ever a season perfect for a fresh start, spring is it! While you are motivated to de-clutter you home and office, why not give your online presence a bit of spring cleaning? Today, I have a few questions that you can ask yourself as you evaluate your social sharing strategy.

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  • Social Media

    3 Android Apps to Enhance Your Instagram Image Sharing Experience

    • March 16, 2015
    • 4 Comments

    Instagram is probably one of the most time consuming social networking platforms that I’ve ever managed. Not only do you have to post things instantly, but in many cases, you have to do the sharing right from your mobile device. That being said, it is hands down my favorite social media platform to manage at […]

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Want a behind the scenes look at my livestream set Want a behind the scenes look at my livestream set up? I love livestreaming for my business and in this video I’ll show you my office setup. I’m sharing my top tools, from webcams and mics, to setting up lighting while I’m wearing glasses and the software I use to make my videos look professional and branded (hint, I don’t go live directly on Facebook or Instagram!).

And nope! These tools won’t break the bank either!

If you’re interested in learning more about incorporating live streaming in your social media strategy be sure to also grab the guide at onlinedrea.com/livestream (link in bio) to learn how to create an incredible live streaming experience for you and your audience!

Watch the full video on my YouTube channel 👉 link in my bio.
These two couldn’t be more opposite yet they are These two couldn’t be more opposite yet they are the best of friends. @sirstirling doesn’t like being on camera. @kingprezgibson on the other hand demands it. He is royalty, after all.

I’m 100% sure that my fur companions a big part of what makes working at home enjoyable for me. #nationalpetday
I’m working through some success metrics for eve I’m working through some success metrics for every single person on my 10 person team and it got me thinking…

What’s your definition of success?

Especially when it comes to social media, I find that as online business owners, we so often focus on the flashy metrics.

🧩 Followers
🧩 Top line revenue
🧩 Newsletter lists
🧩 Podcast downloads
🧩 Video views

But none of those numbers really matter. If you think about it, on the surface, they can be indicators of success but they don’t actually mean that those online business owners, employees, and clients are actually satisfied with their contributions.

In other words, having thousands of followers doesn’t make you successful if none of them buy anything from you.

So if flashy metrics aren’t what makes us successful, what does?

Instead of external measures of success, what if we focused on what really matters:

🎖 Profitability
🎖 Space to create
🎖 Supporting our family
🎖 Creating opportunities
🎖 Sustainable growth

^ Things like these are what truly matters. Imagine how differently you’d feel about your business if instead of focusing on the number of followers you have, you focused on building a lasting business instead.

Wow. I’ve got chills. I love geeking out about this stuff.

Cheers to your future success!
This is a reminder that social media is all about This is a reminder that social media is all about connection.

❌ It’s not a billboard.
❌ It’s not a TV ad.
❌ It’s not a flyer.

Social media allows us the unique opportunity to actually connect with someone who would become a potential client/customer/viewer/listener.

So today, I challenge you to focus on connection.

✅ Start new conversations.
✅ Join current conversations.
✅ Listen.
✅ Celebrate others.

We’re all humans in this crazy world so let’s be kind.
I love teaching and I'm excited to introduce my fr I love teaching and I'm excited to introduce my free course - the Social Media Rockstar Framework.

This framework is a FREE course to help you learn how to build a powerful and effective social media strategy.

You'll learn how to:
💡 Creating a strategic, simple, and effective content plan for your social media and how to implement it.
💡 Grow a social media audience full of your target audience without it taking up every minute of your life (say hello to getting your time back!)
💡 Turn your newly growing audience into happy clients and customers.
💡 Figure out which method is working best and amplify those efforts to skyrocket your growth.

This is your roadmap for taking the stress out of social media and replacing it with a simple, hassle-free method to grow your business.

And it’s completely FREE! Get started now. → (link in the bio)
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