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Andrea Jones – Simpler, Smarter Marketing for Busy People

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  • Home
  • About
  • Work With Me
    • Strategy
    • Services
    • Everything
  • Podcast
  • Contact
  • Mindful Marketing Podcast

    3 Ways to Stand Out on Social Media in 2022

    • March 29, 2022
    • 5 Comments

    If you’re a coach, thought leader, or online expert — your zone of genius is helping people. But you’re also a business owner, which means you have to sell your […]

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  • Mindful Marketing Podcast

    Building Community & Trust Online with Jessica Kupferman & Elsie Escobar

    • March 22, 2022
    • 3 Comments

    Daunted by starting your first podcast? Trust me, it’s much easier than when I entered the scene. The world of podcasting used to be super bro-ey and technical. So-called “gurus” […]

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  • Mindful Marketing Podcast

    How to Get Discovered through SEO with Meg Casebolt

    • March 15, 2022
    • 6 Comments

    Option 1: Spending hours on a blog that sends prospects to your website for years. Option 2: Burning hours on a Reel that disappears in 24 hours. Which would you […]

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  • Mindful Marketing Podcast

    3 Systems That Will Save Your Social Media Strategy

    • March 8, 2022
    • 12 Comments

    Are you a free spirit? Me too! Except with social media marketing because I wouldn’t own a nearly $1-million agency, run a successful social media school, and host this top-100 […]

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  • Client Showcase

    Client Showcase: CEO & Dating Coach Ditches Social Media Overwhelm

    • March 1, 2022
    • 5 Comments

    Dating in our modern swipe culture is NOT easy. But you know what’s even harder? Growing your dating coaching business with social media. If you think about the last time […]

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  • Mindful Marketing Podcast

    Building Your Instagram Community with Travis Brown

    • March 1, 2022
    • 7 Comments

    Chasing the social media gurus? Trying to be everything to everyone on Facebook, LinkedIn, Instagram, Twitter, and TikTok? It’s exhausting, right? Even worse? You lose yourself along the way — […]

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  • Mindful Marketing Podcast

    “Firework” YouTube Strategy for Business Growth with Trena Little

    • February 22, 2022
    • 12 Comments

    YouTube is 🔥 y’all! How do I know? ✔ It’s been instrumental in building my reputation as a social media expert. ✔ It’s helped me attract loyal fans & NEW […]

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  • Mindful Marketing Podcast

    5 Reasons You’re Not Seeing Growth on Social Media

    • February 15, 2022
    • 22 Comments

    You don’t have as many followers as your competitors. Your content should be getting more likes and shares. And to top it off — you’re burned out after spending 6+ […]

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  • Mindful Marketing Podcast

    What Businesses Lose by Boycotting Social Media with Rik Courtney

    • February 8, 2022
    • 13 Comments

    Big brands are quitting social media. Should you? Not if you ask Rik Courtney, Founder and CEO of the award-winning social media marketing and communications agency, Be More Social. He […]

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  • Mindful Marketing Podcast

    Why “Traditional Marketing Is Dead” with Allie LeFevere

    • February 1, 2022
    • 6 Comments

    Ever laughed so hard you cried? You’ll probably never forget the joke or movie or commercial that was so funny, right? Humor is the best marketing tool, at least if […]

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Come say hello on Instagram @onlinedrea

More marketing won’t help much if people are landi More marketing won’t help much if people are landing on an offer they don’t understand or reaching a dead end after they show interest.

Before you increase the content, traffic, or spend, check the basics underneath it: the offer, the message, the path to purchase, and the follow-up.

Find the weakest point first. That’s probably where your attention needs to go next.

👉🏾 Tap the link in my bio to listen.
When marketing isn’t working, adding more can feel When marketing isn’t working, adding more can feel like the obvious next move.

More content. More ads. Another platform. A new tool.

But more attention won’t help much if the offer isn’t clear or you’re putting it in front of people who were never likely to buy in the first place.

This week, I’m breaking down four things to check first: the offer, the message, the path to purchase, and the follow-up. Fix the weak spot first, then put more attention on what’s working.

👉🏾 Tap the link in my bio to listen.
There’s something deeply surreal about standing at There’s something deeply surreal about standing at the front of a room and watching people work through a workbook you helped create.

Today at The Boardroom, I looked out and saw pages open, hands typing, and people genuinely thinking through how they want to show up and get seen.

That workbook started as ideas, conversations, and a whole lot of collaborative work with @uncommonable . Then suddenly, it was real. In people’s hands. Helping them make decisions about their businesses.

So. freaking. Wild!!!!

I’ve spent years teaching marketing through a screen, so moments like this still catch me off guard in the best way. Real people were using something we built to figure out their next steps.

A huge thank you to @thismothermeansbusiness and @itslaurasinclair for creating the kind of room where thoughtful work can actually happen—and for inviting me to be part of it.

I’m still taking it all in, honestly. This whole chapter feels a little surreal. 💛
Podcast burnout is weird because sometimes your wo Podcast burnout is weird because sometimes your workload is technically fine… and your brain is still doing gymnastics over the numbers.

You compare your current capacity to old-you. You see someone else’s downloads. You start inventing a timeline for where your show “should” be by now. Fun! 😂

Becky Mollenkamp and I talked about this, plus what changes when you define success around your actual capacity, your why, and the support you have around you.

👉🏾 Tap the link in my bio to listen.
One of the sneakiest parts of podcast burnout? The One of the sneakiest parts of podcast burnout? The part that has nothing to do with recording an episode.

It’s checking the numbers. Wondering if people are still listening. Watching someone else’s show grow faster and quietly thinking, okay… am I doing this wrong?

Becky Mollenkamp and I got into this on the podcast because whew, the emotional workload of making a show is REAL.

Sometimes what keeps you going is having people around who can say, “Yep. This part is hard. Keep going.”

👉🏾 Tap the link in my bio to listen.
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