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Andrea Jones – Simpler, Smarter Marketing for Busy People

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  • About
  • Work With Me
    • Strategy
    • Services
    • Everything
  • Podcast
  • Contact
  • Social Media

    Mental Hacks to Heal Social Media Burnout

    • July 12, 2021
    • 0 comments

    Despite the name, social media can be remarkably isolating. A recent BBC study asked 1,800 social media users how their accounts made them feel, and the results were pretty startling. […]

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  • Mindful Marketing Podcast

    How to Grow & Manage Your Social Media Community

    • July 6, 2021
    • 10 Comments

    Community building is a central part of growing a sustainable business, especially in the early stages of starting a business or when you’re still using organic growth methods. Building an […]

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  • Mindful Marketing Podcast

    Using the Story Strategy on Social Media with Erin Trafford

    • June 29, 2021
    • 7 Comments

    People are naturally wired to connect with one another through story and today we’re discussing how to tap into that power to create authentic content that is aligned with your […]

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  • Mindful Marketing Podcast

    Understanding Your Social Media Buyer’s Journey

    • June 22, 2021
    • 4 Comments

    Today we have an exclusive sneak peek into a lesson from inside the Savvy Social School all about the importance of understanding the buyer’s journey when creating social media content […]

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  • Mindful Marketing Podcast

    Social Media Content That Actually Gets Results

    • June 15, 2021
    • 1 Comment

    Entrepreneurs often get stuck with creating content randomly and not seeing any real results, so in an effort to solve this problem they create “content buckets” or rotate between a […]

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  • Mindful Marketing Podcast

    6 Reasons to Grow Your Social Media Business from Freelancer to Agency

    • June 8, 2021
    • 9 Comments

    If you’re currently a freelance social media manager, you might be wondering what’s the next step? How can you expand your business when you’re only able to manage so many […]

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  • Mindful Marketing Podcast

    Content Marketing in 2021 with Teresa Heath-Wareing

    • June 1, 2021
    • 3 Comments

    The way we create content for social media drastically changes constantly, and Teresa Heath-Wareing is no stranger to the changing tides of content creation. The way we use social media […]

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  • Business, Client Showcase

    OnlineDrea Services and Programs: Which is the Right Option for You?

    • May 31, 2021
    • 4 Comments

    I’m passionate about helping brands grow their social media presence, which is why I love studying social media and hosting the Savvy Social Podcast. But that’s only part of what […]

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  • Mindful Marketing Podcast

    Should Your Business Be On TikTok?

    • May 25, 2021
    • 7 Comments

    It’s time to talk about TikTok! It’s one of the newest social media platforms to arrive on the scene but it very quickly took over the internet realm and has […]

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  • Mindful Marketing Podcast

    Social Media Content Planning with Kristen Westcott

    • May 18, 2021
    • 4 Comments

    The idea of planning social media content can feel like a daily chore. What do we say? When do we say it? And how do we balance social media time […]

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Come say hello on Instagram @onlinedrea

More marketing won’t help much if people are landi More marketing won’t help much if people are landing on an offer they don’t understand or reaching a dead end after they show interest.

Before you increase the content, traffic, or spend, check the basics underneath it: the offer, the message, the path to purchase, and the follow-up.

Find the weakest point first. That’s probably where your attention needs to go next.

👉🏾 Tap the link in my bio to listen.
When marketing isn’t working, adding more can feel When marketing isn’t working, adding more can feel like the obvious next move.

More content. More ads. Another platform. A new tool.

But more attention won’t help much if the offer isn’t clear or you’re putting it in front of people who were never likely to buy in the first place.

This week, I’m breaking down four things to check first: the offer, the message, the path to purchase, and the follow-up. Fix the weak spot first, then put more attention on what’s working.

👉🏾 Tap the link in my bio to listen.
There’s something deeply surreal about standing at There’s something deeply surreal about standing at the front of a room and watching people work through a workbook you helped create.

Today at The Boardroom, I looked out and saw pages open, hands typing, and people genuinely thinking through how they want to show up and get seen.

That workbook started as ideas, conversations, and a whole lot of collaborative work with @uncommonable . Then suddenly, it was real. In people’s hands. Helping them make decisions about their businesses.

So. freaking. Wild!!!!

I’ve spent years teaching marketing through a screen, so moments like this still catch me off guard in the best way. Real people were using something we built to figure out their next steps.

A huge thank you to @thismothermeansbusiness and @itslaurasinclair for creating the kind of room where thoughtful work can actually happen—and for inviting me to be part of it.

I’m still taking it all in, honestly. This whole chapter feels a little surreal. 💛
Podcast burnout is weird because sometimes your wo Podcast burnout is weird because sometimes your workload is technically fine… and your brain is still doing gymnastics over the numbers.

You compare your current capacity to old-you. You see someone else’s downloads. You start inventing a timeline for where your show “should” be by now. Fun! 😂

Becky Mollenkamp and I talked about this, plus what changes when you define success around your actual capacity, your why, and the support you have around you.

👉🏾 Tap the link in my bio to listen.
One of the sneakiest parts of podcast burnout? The One of the sneakiest parts of podcast burnout? The part that has nothing to do with recording an episode.

It’s checking the numbers. Wondering if people are still listening. Watching someone else’s show grow faster and quietly thinking, okay… am I doing this wrong?

Becky Mollenkamp and I got into this on the podcast because whew, the emotional workload of making a show is REAL.

Sometimes what keeps you going is having people around who can say, “Yep. This part is hard. Keep going.”

👉🏾 Tap the link in my bio to listen.
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