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OnlineDrea

Andrea Jones – Simpler, Smarter Marketing for Busy People

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  • Home
  • About
  • Work With Me
    • Strategy
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    • Everything
  • Podcast
  • Contact
  • Mindful Marketing Podcast

    Getting Started with TikTok Ads with Will Perry

    • June 28, 2022
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    Pouring more and more money into Facebook ads but not seeing the same returns you used to? You’re not alone. But you’re not stuck either… Because there’s massive potential for […]

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  • Mindful Marketing Podcast

    How to Create a Social Media Posting Plan in 2022

    • June 21, 2022
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    Do y’all remember back in the day (I’m talking 2015-ish), you could just take the same exact post with a link to your website and just… push it out through […]

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  • Mindful Marketing Podcast

    Social Media Secrets of a Real Life Love Scout with Isabella Beham

    • June 14, 2022
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    Bumble. Hinge. Tinder. How many singles do you know who’ve been stuck on these so-called “fast dating” apps (for years!)? What if I told you there’s an easier way to […]

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  • Mindful Marketing Podcast

    Brand Photography Do’s & Don’ts with Shannon Claire

    • June 7, 2022
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    Lights! Cameras! Action! Ready for your brand photoshoot? If you’re like me, posing for the camera is no simple task. The facial expressions piece always trips me up. The result? […]

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  • Mindful Marketing Podcast

    Social Media Strategies for Building Your Community

    • May 31, 2022
    • 2 Comments

    Remember marketing your business with snail mail? Social media has been such a game changer since then. Take my husband for example. He’s a local realtor, and he never knows […]

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  • Mindful Marketing Podcast

    Pro Secrets for Keeping Your Clients Happy with Taylor McMaster

    • May 24, 2022
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    Wanna know the secret of the most successful agencies? They don’t chase new clients. Because they know where the REAL gold mine is: their current clients. Treat ‘em right. Keep […]

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  • Mindful Marketing Podcast

    Podcast Repurposing 101 with Brittany Rincon

    • May 17, 2022
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    You hear a lot about the power of content marketing to attract your target audience and build your authority — but what if you’re not a natural writer? I’m with […]

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  • Mindful Marketing Podcast

    3 Easy Ways to Create Micro Video Content

    • May 10, 2022
    • 2 Comments

    3 words: Micro. Video. Content. It’s the name of the game on social media right now. But what if you’re “not a video person”? Good news… You don’t have to […]

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  • Client Showcase

    Client Showcase: Career Coach Shifts Brand Trajectory on Social Media

    • May 9, 2022
    • 2 Comments

    Have you ever worked hard but struggled to get ahead? Linda Taliaferro sees it all the time: professionals who check ALL the right boxes — degrees, credentials, experience — stuck […]

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  • Mindful Marketing Podcast

    My 7 Biggest Marketing Fails (& Hugest Win!)

    • May 3, 2022
    • 2 Comments

    That coach has thousands of followers. This influencer’s making millions after just one year in the game. And you? Maybe you’re struggling just to post everyday because you’re busy getting […]

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Come say hello on Instagram @onlinedrea

I’ve been struggling to show up online lately. Li I’ve been struggling to show up online lately.

Life has felt especially heavy, and one of the reasons is that last week, our graphic designer, Amanda, passed away after living with cancer.

If you’ve ever worked with us as a client, purchased one of our templates, joined the Mindful Marketing Lab, listened to the podcast, watched a YouTube video, or simply recognized my brand over the past several years, you’ve seen Amanda’s work.

She wasn’t just “the designer.” She helped shape the visual identity of this business. She took ideas that lived in my head and turned them into something people could recognize, connect with, and remember. So much of what OnlineDrea looks and feels like today carries her fingerprints.

Amanda was incredibly talented, endlessly creative, and somehow always managed to make things more beautiful than I imagined they could be. Even more than that, she was kind. The kind of person whose smile made you smile right back.

She leaves behind work that will continue to be seen by thousands of people every single day, and I hope that’s something her family can hold onto. Her creativity lives on in every course, every template, every thumbnail, every graphic, and every corner of this business.

The world is a little less bright without her in it.

Thank you, Amanda, for sharing your gifts with all of us. You made this business better, and you made my life better. You’ll be deeply missed. 🤍
Everyone is yapping on camera right now 😂 So natu Everyone is yapping on camera right now 😂

So naturally, I had to look into the viral Yap Challenge and figure out why people are paying hundreds of dollars to post 40 videos in 40 days.

In this episode, I’m breaking down what’s smart about it, what feels a little unhinged, and whether it actually makes sense for your marketing.

Listen now wherever you get your podcasts. Just search for "Mindful Marketing Podcast" 😇
I’ve been in business for 12+ years, through sever I’ve been in business for 12+ years, through several pivots, two kids, a few messy seasons, and plenty of “wait… why am I doing it this way?” moments.

So yes, I have thoughts about what I’d do differently if I were starting over today.

I’d build the business around my actual personality sooner. I’d take YouTube seriously before I felt “ready.” I’d spend more time creating genuine relationships instead of overthinking every room I walked into.

I’d also make it painfully obvious how people could work with me and give the boring backend stuff the attention it deserves. Turns out, clear offers and functional systems make the fun, creative parts a whole lot easier.

Hindsight is generous like that. It shows you how much energy you spent trying to look professional when being recognizably yourself would’ve gotten you further.

Which one would you focus on first?

And if your marketing currently feels more complicated than it needs to be, comment LESSKIT and I’ll send you the free Do Less, Market Better Kit.
When I started talking about doing less marketing, When I started talking about doing less marketing, I noticed something interesting.

Some people assumed I’d stopped caring about growth. 😣

That I’d settled.
That I wasn’t ambitious anymore.
That I was telling people to lower their expectations.

Nope. 😂

I still have pretty big goals for my business.

I still love marketing. Honestly, I think it’s one of the coolest parts of running a business.

I still experiment. I still track what works. I still spend time thinking about strategy.

The difference is that I stopped believing more is always better.

More platforms.
More posts.
More hacks.
More pressure.
More guilt when life gets… well… life.

These days, I’m way more interested in asking better questions.

What’s actually moving the business forward?
What feels sustainable?
What deserves my energy?

Because I don’t want a business that only works during my most productive weeks. I want one that still works when my kids are sick, when life gets messy, or when I simply want to close my laptop and go be a human.

That’s what “do less” has always meant to me.

Not smaller dreams.
Smarter decisions.

💬 Which slide hit you the hardest? I’d love to know.
Please stop blaming Mr. AL, the grumpy algorithm. Please stop blaming Mr. AL, the grumpy algorithm. If your social media isn’t popping lately, it might be time to take a look in the mirror. 🪞
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