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Andrea Jones – Simpler, Smarter Marketing for Busy People

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  • Home
  • About
  • Work With Me
    • Strategy
    • Services
    • Everything
  • Podcast
  • Contact
  • Mindful Marketing Podcast

    Are You Quiet Quitting Your Marketing?

    • October 4, 2022
    • 1 Comment

    The world is Quiet Quitting, and it may be time for you to jump on the bandwagon. One of the best places to add this trend to your life is […]

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  • Mindful Marketing Podcast

    Instagram Engagement is Going Down (Here’s What To Do About It)

    • September 27, 2022
    • 4 Comments

    Just because you are suddenly experiencing low engagement on social media doesn’t mean it’s time to fly the white flag of surrender. It’s time to try something new! You’re not […]

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  • Mindful Marketing Podcast

    How to Network on Twitter with Jeremy Enns

    • September 20, 2022
    • 6 Comments

    Isn’t Social Media all about finding followers? If you ask my guest and founder of the Podcast Marketing Academy, Jeremy Enns, he will probably say NO! And after our conversation, […]

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  • Savvy Social School Spotlight

    Say Hello To Wendy Battles: The Rebel Podcaster Reminding Women That It’s Never Too Late To Reinvent Yourself & Pursue Your Dream

    • September 14, 2022
    • 3 Comments

    In our Savvy Student Spotlight Series, we shine a light on our amazing Savvy Social School Alumni and let them tell their stories. We learn what motivates them to keep […]

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  • Mindful Marketing Podcast

    How I Helped 3 of My Clients Go Viral (Over 3 Million Views!)

    • September 13, 2022
    • 6 Comments

      What happens when a private equity investor, a dating coach, and a spiritual life coach go viral on TikTok? You ask the question, “HOW?” and hope you get an […]

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  • Mindful Marketing Podcast

    Grow with Video on LinkedIn with Alicia Henderson

    • September 6, 2022
    • 0 comments

    Video isn’t just for TikTok and Instagram Reels anymore! LinkedIn may be one of the world’s most popular social platforms, but it’s still a hidden gem because of one major […]

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  • Mindful Marketing Podcast

    Authentic Connections and Conversions on Social Media with Merel Kriegsman

    • August 30, 2022
    • 2 Comments

    When was the last time you closed a client in the DMs? For my guest, Merel Kriegsman, sliding into the DMs and earning the sale is her superpower. No sleazy […]

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  • Mindful Marketing Podcast

    Authenticity vs. Transparency on Social Media

    • August 23, 2022
    • 9 Comments

    If the thought of sharing your ENTIRE life on social media doesn’t make you uncomfortable, then this podcast episode is NOT for you. But if you struggle with the courage […]

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  • Mindful Marketing Podcast

    Going Viral: The Good, The Bad, and The Ugly with Abbie Jean & Nate

    • August 16, 2022
    • 6 Comments

    Have you ever wondered what it’s like to go viral on social media? From the viral TikTok Curling Iron Incident to their love/hate relationship with comment sections, I invited a […]

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  • Mindful Marketing Podcast

    Make Instagram Reels Work For Your Business with Lily Womble

    • August 9, 2022
    • 2 Comments

    Have you fallen in love with Instagram Reels, or does it feel like a forced blind date? (this time courtesy of Instagram) Whether you love it or hate it, Reels […]

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Come say hello on Instagram @onlinedrea

More marketing won’t help much if people are landi More marketing won’t help much if people are landing on an offer they don’t understand or reaching a dead end after they show interest.

Before you increase the content, traffic, or spend, check the basics underneath it: the offer, the message, the path to purchase, and the follow-up.

Find the weakest point first. That’s probably where your attention needs to go next.

👉🏾 Tap the link in my bio to listen.
When marketing isn’t working, adding more can feel When marketing isn’t working, adding more can feel like the obvious next move.

More content. More ads. Another platform. A new tool.

But more attention won’t help much if the offer isn’t clear or you’re putting it in front of people who were never likely to buy in the first place.

This week, I’m breaking down four things to check first: the offer, the message, the path to purchase, and the follow-up. Fix the weak spot first, then put more attention on what’s working.

👉🏾 Tap the link in my bio to listen.
There’s something deeply surreal about standing at There’s something deeply surreal about standing at the front of a room and watching people work through a workbook you helped create.

Today at The Boardroom, I looked out and saw pages open, hands typing, and people genuinely thinking through how they want to show up and get seen.

That workbook started as ideas, conversations, and a whole lot of collaborative work with @uncommonable . Then suddenly, it was real. In people’s hands. Helping them make decisions about their businesses.

So. freaking. Wild!!!!

I’ve spent years teaching marketing through a screen, so moments like this still catch me off guard in the best way. Real people were using something we built to figure out their next steps.

A huge thank you to @thismothermeansbusiness and @itslaurasinclair for creating the kind of room where thoughtful work can actually happen—and for inviting me to be part of it.

I’m still taking it all in, honestly. This whole chapter feels a little surreal. 💛
Podcast burnout is weird because sometimes your wo Podcast burnout is weird because sometimes your workload is technically fine… and your brain is still doing gymnastics over the numbers.

You compare your current capacity to old-you. You see someone else’s downloads. You start inventing a timeline for where your show “should” be by now. Fun! 😂

Becky Mollenkamp and I talked about this, plus what changes when you define success around your actual capacity, your why, and the support you have around you.

👉🏾 Tap the link in my bio to listen.
One of the sneakiest parts of podcast burnout? The One of the sneakiest parts of podcast burnout? The part that has nothing to do with recording an episode.

It’s checking the numbers. Wondering if people are still listening. Watching someone else’s show grow faster and quietly thinking, okay… am I doing this wrong?

Becky Mollenkamp and I got into this on the podcast because whew, the emotional workload of making a show is REAL.

Sometimes what keeps you going is having people around who can say, “Yep. This part is hard. Keep going.”

👉🏾 Tap the link in my bio to listen.
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