3 Biggest Mistakes Business Owners Make on LinkedIn
While LinkedIn used to be perceived as a resumé, in 2021, many business owners are using this social platform as a tool to grow their business. This week, we’re sharing […]
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Should You Be Using Instagram Reels?
It’s the question on everyone’s mind… Should I be using Instagram Reels in my business? Well, the answer isn’t as straightforward as you might think… Because, YES, it all depends […]
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Get the Most Out of LinkedIn with Paul Higgins
This month, we’re talking all about LinkedIn and how we as marketers can leverage this platform in 2021. In this episode of the podcast, we talk about: How to get […]
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LinkedIn Marketing in 2021
Over the past few years, I’ve seen my students and clients reach their goals faster and with less energy. ➡️ They’re posting less and getting more results. ➡️ They’re connecting […]
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End of Year Review – 2020 Edition & 2021 Predictions
Social media is changing rapidly and we’re going to have to shift how we do things in 2021 to keep up. Wondering what changed this year? Looking for how to […]
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5 Essential Strategies for Local Marketing in 2021
As I’m writing this, we’re currently in a worldwide pandemic that has had a huge impact on the world and its economy. Businesses have had to change and adapt to […]
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Niching as a Social Media Manager with Susan Ellis-Saller
The question of niching comes up often as social media managers begin to build their business. Should you niche? How does one choose a niche? And how does that niche […]
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Transitioning into a Social Media Career with Leanne Knight
Social media as a career barely excited 10 years ago. It’s really within those 10 years that the idea of having a single person or team manage social media became […]
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The Relationship of Sales Data & Marketing Data with Lyndsay Clements
As a business owner, it’s important to focus on the sales data in order to build your marketing strategies based on the facts. But how do the two play together? […]
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6 Things to Know Before Creating a Second Instagram
Recently in the Savvy Social School, one of my students and I were discussing a question I get asked a lot: should your business have one or two Instagram accounts? […]