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Andrea Jones – Simpler, Smarter Marketing for Busy People

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  • Home
  • About
  • Work With Me
    • Strategy
    • Services
    • Everything
  • Podcast
  • Contact
  • Mindful Marketing Podcast

    How a Small Audience Can Be Your Biggest Strength with Jessica Rodriguez

    • October 5, 2021
    • 3 Comments

    Starting (and growing) your online biz doesn’t have to feel like you’re handcuffed to the keyboard. There’s an easier way… Jessica Rodriguez would know. She went from working 4 jobs […]

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  • Mindful Marketing Podcast

    TikTok Success Tips for Business Owners with Rebecca Simon

    • September 28, 2021
    • 3 Comments

    Virtual stage fright keeping you from taking your biz to TikTok? Want to know how to promote your services on the platform (without singing and dancing!)? Rebecca Simon was in […]

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  • Social Media

    3 Keys to Writing LinkedIn Summaries that WORK

    • September 27, 2021
    • 0 comments

    Your LinkedIn summary isn’t just a decorative piece of flavor text on your profile, it’s a huge key to conversion. Imagine someone clicks on your profile, scrolls down past your […]

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  • Mindful Marketing Podcast

    Growing Your Business Without Brain Overwhelm with Lanie Lamarre

    • September 21, 2021
    • 0 comments

    If you’ve been looking for the done-for-you workflows and process maps you need to put your results into overdrive (and uncover entirely new revenue streams)… …Because you’ve been to too […]

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  • Mindful Marketing Podcast

    Copy Stalking + 6 Social Media Tactics We Swear By featuring our Agency Senior Account Managers

    • September 14, 2021
    • 5 Comments
    Savvy Social Podcast Episode 167 - Copy Stalking

    How do you own your client’s voice on social media? Or keep your own brand voice consistent across all your social channels? Copy stalking. This tactic has rocketed our clients’ […]

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  • Mindful Marketing Podcast

    Where to Start with Facebook Ads featuring Julie O’Hara our Resident Ads Specialist

    • September 7, 2021
    • 1 Comment

    Facebook Ads have changed a TON in the past 12 months. And as business owners, it can often feel overwhelming to even know where to start. If you’re considering diving […]

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  • Mindful Marketing Podcast

    Why I Made the Switch from Fanbooster to Sendible

    • August 31, 2021
    • 15 Comments

    For years, I’ve rooted for Fanbooster (formerly Social Report) and in this episode, I’m breaking down why it’s no longer the tool for me. Side note: This was a super […]

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  • Mindful Marketing Podcast

    Cultivating Your Emotional Resilience with Sarah Mikutel

    • August 24, 2021
    • 6 Comments

    Social media can sometimes be a loud Wild West, full of differing opinions and perspectives which makes it easy to get swept up in the content, comments, and emotions that […]

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  • Mindful Marketing Podcast

    Using Personal Branding to Drive More Sales with Tolu Michaels

    • August 17, 2021
    • 10 Comments

    Is being authentically you really enough to build a sustainable business online when we’re surrounded by big personalities and influencers? And how exactly does sharing our personality impact our sales […]

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  • Mindful Marketing Podcast

    When to Outsource Your Social Media Marketing

    • August 10, 2021
    • 19 Comments

    There is so much value in outsourcing your social media, but how do you know if you’re ready to outsource or if your business is ready to make that investment? […]

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Come say hello on Instagram @onlinedrea

I’ve been struggling to show up online lately. Li I’ve been struggling to show up online lately.

Life has felt especially heavy, and one of the reasons is that last week, our graphic designer, Amanda, passed away after living with cancer.

If you’ve ever worked with us as a client, purchased one of our templates, joined the Mindful Marketing Lab, listened to the podcast, watched a YouTube video, or simply recognized my brand over the past several years, you’ve seen Amanda’s work.

She wasn’t just “the designer.” She helped shape the visual identity of this business. She took ideas that lived in my head and turned them into something people could recognize, connect with, and remember. So much of what OnlineDrea looks and feels like today carries her fingerprints.

Amanda was incredibly talented, endlessly creative, and somehow always managed to make things more beautiful than I imagined they could be. Even more than that, she was kind. The kind of person whose smile made you smile right back.

She leaves behind work that will continue to be seen by thousands of people every single day, and I hope that’s something her family can hold onto. Her creativity lives on in every course, every template, every thumbnail, every graphic, and every corner of this business.

The world is a little less bright without her in it.

Thank you, Amanda, for sharing your gifts with all of us. You made this business better, and you made my life better. You’ll be deeply missed. 🤍
Everyone is yapping on camera right now 😂 So natu Everyone is yapping on camera right now 😂

So naturally, I had to look into the viral Yap Challenge and figure out why people are paying hundreds of dollars to post 40 videos in 40 days.

In this episode, I’m breaking down what’s smart about it, what feels a little unhinged, and whether it actually makes sense for your marketing.

Listen now wherever you get your podcasts. Just search for "Mindful Marketing Podcast" 😇
I’ve been in business for 12+ years, through sever I’ve been in business for 12+ years, through several pivots, two kids, a few messy seasons, and plenty of “wait… why am I doing it this way?” moments.

So yes, I have thoughts about what I’d do differently if I were starting over today.

I’d build the business around my actual personality sooner. I’d take YouTube seriously before I felt “ready.” I’d spend more time creating genuine relationships instead of overthinking every room I walked into.

I’d also make it painfully obvious how people could work with me and give the boring backend stuff the attention it deserves. Turns out, clear offers and functional systems make the fun, creative parts a whole lot easier.

Hindsight is generous like that. It shows you how much energy you spent trying to look professional when being recognizably yourself would’ve gotten you further.

Which one would you focus on first?

And if your marketing currently feels more complicated than it needs to be, comment LESSKIT and I’ll send you the free Do Less, Market Better Kit.
When I started talking about doing less marketing, When I started talking about doing less marketing, I noticed something interesting.

Some people assumed I’d stopped caring about growth. 😣

That I’d settled.
That I wasn’t ambitious anymore.
That I was telling people to lower their expectations.

Nope. 😂

I still have pretty big goals for my business.

I still love marketing. Honestly, I think it’s one of the coolest parts of running a business.

I still experiment. I still track what works. I still spend time thinking about strategy.

The difference is that I stopped believing more is always better.

More platforms.
More posts.
More hacks.
More pressure.
More guilt when life gets… well… life.

These days, I’m way more interested in asking better questions.

What’s actually moving the business forward?
What feels sustainable?
What deserves my energy?

Because I don’t want a business that only works during my most productive weeks. I want one that still works when my kids are sick, when life gets messy, or when I simply want to close my laptop and go be a human.

That’s what “do less” has always meant to me.

Not smaller dreams.
Smarter decisions.

💬 Which slide hit you the hardest? I’d love to know.
Please stop blaming Mr. AL, the grumpy algorithm. Please stop blaming Mr. AL, the grumpy algorithm. If your social media isn’t popping lately, it might be time to take a look in the mirror. 🪞
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