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Andrea Jones – Simpler, Smarter Marketing for Busy People

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  • Home
  • About
  • Work With Me
    • Strategy
    • Services
    • Everything
  • Podcast
  • Contact
  • Mindful Marketing Podcast

    Copy Stalking + 6 Social Media Tactics We Swear By featuring our Agency Senior Account Managers

    • September 14, 2021
    • 5 Comments
    Savvy Social Podcast Episode 167 - Copy Stalking

    How do you own your client’s voice on social media? Or keep your own brand voice consistent across all your social channels? Copy stalking. This tactic has rocketed our clients’ […]

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  • Mindful Marketing Podcast

    Where to Start with Facebook Ads featuring Julie O’Hara our Resident Ads Specialist

    • September 7, 2021
    • 1 Comment

    Facebook Ads have changed a TON in the past 12 months. And as business owners, it can often feel overwhelming to even know where to start. If you’re considering diving […]

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  • Mindful Marketing Podcast

    Why I Made the Switch from Fanbooster to Sendible

    • August 31, 2021
    • 15 Comments

    For years, I’ve rooted for Fanbooster (formerly Social Report) and in this episode, I’m breaking down why it’s no longer the tool for me. Side note: This was a super […]

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  • Mindful Marketing Podcast

    Cultivating Your Emotional Resilience with Sarah Mikutel

    • August 24, 2021
    • 6 Comments

    Social media can sometimes be a loud Wild West, full of differing opinions and perspectives which makes it easy to get swept up in the content, comments, and emotions that […]

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  • Mindful Marketing Podcast

    Using Personal Branding to Drive More Sales with Tolu Michaels

    • August 17, 2021
    • 10 Comments

    Is being authentically you really enough to build a sustainable business online when we’re surrounded by big personalities and influencers? And how exactly does sharing our personality impact our sales […]

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  • Mindful Marketing Podcast

    When to Outsource Your Social Media Marketing

    • August 10, 2021
    • 19 Comments

    There is so much value in outsourcing your social media, but how do you know if you’re ready to outsource or if your business is ready to make that investment? […]

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  • Mindful Marketing Podcast

    The Future of Facebook Ads with Emily Hirsh

    • August 3, 2021
    • 24 Comments

    Should your business be using Facebook Ads and how do you get started without dumping tons of money into Facebook and risking it all going to waste? Facebook ads, just […]

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  • Mindful Marketing Podcast

    Experiencing Social Media Burnout? Top Hacks to Find Joy Again

    • July 27, 2021
    • 28 Comments

    Fun fact from the BBC – after conducting a study with over 1000 social media users asking them how social media made them feel, they found that it tended to […]

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  • Mindful Marketing Podcast

    Instagram is No Longer “just” a Photo Sharing App

    • July 20, 2021
    • 39 Comments

    The news heard ‘round the social media marketing world is that Instagram is no longer “just a photo sharing app” and is now switching to a more entertainment, video based […]

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  • Mindful Marketing Podcast

    Getting Started With Live Video with Restream

    • July 13, 2021
    • 2 Comments

    Why is livestreaming so important in 2021 and should you be including it in your social media strategy? There’s a distinct difference in energy between live streaming and a typical […]

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Come say hello on Instagram @onlinedrea

More marketing won’t help much if people are landi More marketing won’t help much if people are landing on an offer they don’t understand or reaching a dead end after they show interest.

Before you increase the content, traffic, or spend, check the basics underneath it: the offer, the message, the path to purchase, and the follow-up.

Find the weakest point first. That’s probably where your attention needs to go next.

👉🏾 Tap the link in my bio to listen.
When marketing isn’t working, adding more can feel When marketing isn’t working, adding more can feel like the obvious next move.

More content. More ads. Another platform. A new tool.

But more attention won’t help much if the offer isn’t clear or you’re putting it in front of people who were never likely to buy in the first place.

This week, I’m breaking down four things to check first: the offer, the message, the path to purchase, and the follow-up. Fix the weak spot first, then put more attention on what’s working.

👉🏾 Tap the link in my bio to listen.
There’s something deeply surreal about standing at There’s something deeply surreal about standing at the front of a room and watching people work through a workbook you helped create.

Today at The Boardroom, I looked out and saw pages open, hands typing, and people genuinely thinking through how they want to show up and get seen.

That workbook started as ideas, conversations, and a whole lot of collaborative work with @uncommonable . Then suddenly, it was real. In people’s hands. Helping them make decisions about their businesses.

So. freaking. Wild!!!!

I’ve spent years teaching marketing through a screen, so moments like this still catch me off guard in the best way. Real people were using something we built to figure out their next steps.

A huge thank you to @thismothermeansbusiness and @itslaurasinclair for creating the kind of room where thoughtful work can actually happen—and for inviting me to be part of it.

I’m still taking it all in, honestly. This whole chapter feels a little surreal. 💛
Podcast burnout is weird because sometimes your wo Podcast burnout is weird because sometimes your workload is technically fine… and your brain is still doing gymnastics over the numbers.

You compare your current capacity to old-you. You see someone else’s downloads. You start inventing a timeline for where your show “should” be by now. Fun! 😂

Becky Mollenkamp and I talked about this, plus what changes when you define success around your actual capacity, your why, and the support you have around you.

👉🏾 Tap the link in my bio to listen.
One of the sneakiest parts of podcast burnout? The One of the sneakiest parts of podcast burnout? The part that has nothing to do with recording an episode.

It’s checking the numbers. Wondering if people are still listening. Watching someone else’s show grow faster and quietly thinking, okay… am I doing this wrong?

Becky Mollenkamp and I got into this on the podcast because whew, the emotional workload of making a show is REAL.

Sometimes what keeps you going is having people around who can say, “Yep. This part is hard. Keep going.”

👉🏾 Tap the link in my bio to listen.
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