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Andrea Jones – Simpler, Smarter Marketing for Busy People

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  • Home
  • About
  • Work With Me
    • Strategy
    • Services
    • Everything
  • Podcast
  • Contact
  • Marketing, Social Media

    The 80/20 Rule – Types of Content To Share on Social Media

    • February 15, 2016
    • 13 Comments

    If you’re a new brand, how do you capture the short attention spans of your audience in the digital age? In this blog post, you’ll learn about the 80/20 rule and what types of content to share on social media.

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  • Social Media

    The Big Debate: Quantity vs Quality on Social Media

    • February 8, 2016
    • 0 comments

    A video blog presenting three reasons why quality trumps quantity on social media every time.

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  • Social Media

    How to Maximize Your Time on Social Media

    • January 21, 2016
    • 5 Comments

    Are you struggling to find more time to use social media as a tool for your business? I’ve got a few tips today that may help you. In the below video, I share with you my tips for how to maximize your time on social media and get the most value out of it.

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  • Business

    Why Hire A Freelancer for Social Media Marketing (instead of an Agency or an Employee)

    • January 5, 2016
    • 15 Comments

    Five reasons why hiring a freelancer is a cost-effective and savvy way to manage your social media marketing without breaking either the bank or your back with work.

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  • Social Media

    My Top 50+ Do’s & Don’ts of Instagram

    • November 17, 2015
    • 14 Comments

    Be prepared for this epic list of my 50 Do’s & Don’ts of Instagram! Reader beware, some of these may seem like common sense… but you’d be surprised how many people still don’t follow these simple rules of engagement.

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  • Social Media

    Four Signs Your Social Media Is Getting Tired

    • October 21, 2015
    • 13 Comments

    There are so many social networks out there, but you only have so much time to go around, so use a little restraint when diversifying your social media presence, or your profiles will be tired and uninspiring.

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  • Social Media

    Buying Social Media Followers Is Bad For Business

    • August 26, 2015
    • 13 Comments

    You may have heard of sites that claim to get you 1,000 new Twitter followers for $5. Sites like Fiverr and other professional marketplaces are full of these cheap, too-good-to-be […]

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  • Blogging, Marketing

    Content Marketing 101 – How to Develop an Irresistible Blogging Strategy

    • August 13, 2015
    • 20 Comments

    Content Marketing 101 tips for small businesses and creative entrepreneurs looking to start a blog. This irresistible blog post is filled with many of the content marketing strategies I use on my own clients which helps launch them in the blogging space.

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  • Business

    A Few Things You Should Know Before Starting Your Own Business

    • July 8, 2015
    • 18 Comments

    Being a business owner is not for everyone: it is challenging, there is a lack of certainty, it can be very hard financially, and it will take a lot of work. It’s definitely NOT a walk in the park. If you’re considering starting your own business, here are a few pointers that could help you in those beginning stages.

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  • Social Media

    7 Easy Ways To Support Your Social Media Marketing Campaign

    • June 3, 2015
    • 12 Comments

    Seven easy things you can do to support your social media marketing campaigns and put you one step closer to seeing the results that you’re looking for.

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Come say hello on Instagram @onlinedrea

More marketing won’t help much if people are landi More marketing won’t help much if people are landing on an offer they don’t understand or reaching a dead end after they show interest.

Before you increase the content, traffic, or spend, check the basics underneath it: the offer, the message, the path to purchase, and the follow-up.

Find the weakest point first. That’s probably where your attention needs to go next.

👉🏾 Tap the link in my bio to listen.
When marketing isn’t working, adding more can feel When marketing isn’t working, adding more can feel like the obvious next move.

More content. More ads. Another platform. A new tool.

But more attention won’t help much if the offer isn’t clear or you’re putting it in front of people who were never likely to buy in the first place.

This week, I’m breaking down four things to check first: the offer, the message, the path to purchase, and the follow-up. Fix the weak spot first, then put more attention on what’s working.

👉🏾 Tap the link in my bio to listen.
There’s something deeply surreal about standing at There’s something deeply surreal about standing at the front of a room and watching people work through a workbook you helped create.

Today at The Boardroom, I looked out and saw pages open, hands typing, and people genuinely thinking through how they want to show up and get seen.

That workbook started as ideas, conversations, and a whole lot of collaborative work with @uncommonable . Then suddenly, it was real. In people’s hands. Helping them make decisions about their businesses.

So. freaking. Wild!!!!

I’ve spent years teaching marketing through a screen, so moments like this still catch me off guard in the best way. Real people were using something we built to figure out their next steps.

A huge thank you to @thismothermeansbusiness and @itslaurasinclair for creating the kind of room where thoughtful work can actually happen—and for inviting me to be part of it.

I’m still taking it all in, honestly. This whole chapter feels a little surreal. 💛
Podcast burnout is weird because sometimes your wo Podcast burnout is weird because sometimes your workload is technically fine… and your brain is still doing gymnastics over the numbers.

You compare your current capacity to old-you. You see someone else’s downloads. You start inventing a timeline for where your show “should” be by now. Fun! 😂

Becky Mollenkamp and I talked about this, plus what changes when you define success around your actual capacity, your why, and the support you have around you.

👉🏾 Tap the link in my bio to listen.
One of the sneakiest parts of podcast burnout? The One of the sneakiest parts of podcast burnout? The part that has nothing to do with recording an episode.

It’s checking the numbers. Wondering if people are still listening. Watching someone else’s show grow faster and quietly thinking, okay… am I doing this wrong?

Becky Mollenkamp and I got into this on the podcast because whew, the emotional workload of making a show is REAL.

Sometimes what keeps you going is having people around who can say, “Yep. This part is hard. Keep going.”

👉🏾 Tap the link in my bio to listen.
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