Social Media

  • 3 Keys to Writing LinkedIn Summaries that WORK

    Your LinkedIn summary isn’t just a decorative piece of flavor text on your profile, it’s a huge key to conversion. Imagine someone clicks on your profile, scrolls down past your headline and taps that “read more” button. Anyone who gets to this point has already delved deeper into your profile than 99.9% of LinkedIn members […]

  • Mental Hacks to Heal Social Media Burnout

    Despite the name, social media can be remarkably isolating. A recent BBC study asked 1,800 social media users how their accounts made them feel, and the results were pretty startling. The study found that social media not only added stress to the respondents’ lives, but it also increased awareness of the stress of others. Between […]

  • 5 Essential Strategies for Local Marketing in 2021

    As I’m writing this, we’re currently in a worldwide pandemic that has had a huge impact on the world and its economy. Businesses have had to change and adapt to a shopping climate that suddenly looks way different than it did a year ago. For local businesses, digital media and marketing has never been more […]

  • Why You Should Care About Your Social Media Analytics

    Social media is a fantastic way to build organic connections with your audience, and one of the best ways you can support that goal is to keep an eye on your analytics. Analytics are a powerful tool, but if you’re new to them, they can be daunting. I know some people mostly just pay attention […]

  • Free Video Course: Airtable for Social Media Managers

    I started using Airtable about two years ago, and I’ve never looked back. It’s a powerful collaboration platform that I recommend for all my fellow social media managers, because it’s so comprehensive. You can use it to track your projects, collaborate with team members, and communicate with your clients. And it’s free to use! For […]

  • Best Practices for Sharing Podcasts on Social Media in 2020

    A staggering amount of podcast referral traffic comes from social media. If you’re an introvert, that can be intimidating! Heck, even for extroverts, social media is hard. But if your goal is to increase your listeners and make a bigger impact, then it’s a powerful strategy in your marketing toolbox. Here are my top recommendations […]

  • Episode 100 & 2 Year Birthday Celebration – On Air Q&A Session

    In celebration of the 100th episode and 2 year anniversary of the Savvy Social Podcast, I’m excited to answer questions from my different social media platforms and members of the Savvy Social School. Even better, this episode is a video podcast and has a worksheet that follows all the questions about pivoting your business, marketing, how to show up on social media, and lots more. Cheers! 

  • Mindfulness: The Marketing Tip Nobody Talks About

    The thing that has saved me from getting buried under the negative side effects of social media was learning to navigate it in a mindful, intentional way. Marketers love productivity tips and algorithm pointers, but I think mindfulness is something that we should talk more about.