Social Media

  • 5 Essential Strategies for Local Marketing in 2021

    As I’m writing this, we’re currently in a worldwide pandemic that has had a huge impact on the world and its economy. Businesses have had to change and adapt to a shopping climate that suddenly looks way different than it did a year ago. For local businesses, digital media and marketing has never been more […]

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  • Free Video Course: Airtable for Social Media Managers

    I started using Airtable about two years ago, and I’ve never looked back. It’s a powerful collaboration platform that I recommend for all my fellow social media managers, because it’s so comprehensive. You can use it to track your projects, collaborate with team members, and communicate with your clients. And it’s free to use! For […]

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  • Best Practices for Sharing Podcasts on Social Media in 2020

    A staggering amount of podcast referral traffic comes from social media. If you’re an introvert, that can be intimidating! Heck, even for extroverts, social media is hard. But if your goal is to increase your listeners and make a bigger impact, then it’s a powerful strategy in your marketing toolbox. Here are my top recommendations […]

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  • Episode 100 & 2 Year Birthday Celebration – On Air Q&A Session

    In celebration of the 100th episode and 2 year anniversary of the Savvy Social Podcast, I’m excited to answer questions from my different social media platforms and members of the Savvy Social School. Even better, this episode is a video podcast and has a worksheet that follows all the questions about pivoting your business, marketing, how to show up on social media, and lots more. Cheers! 

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  • Planning Your Social Strategy

    Do you remember the first time you walked into a gym? So many machines, all of them seem complicated, and everyone already seems to know how to use them. It can be so daunting, especially if you’re chomping at the bit to be out there lifting weights and getting strong. Planning your social media posts […]

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  • IGTV vs STORIES: What’s the Difference?

    The other day in the Savvy Social School, someone posed an interesting question that really got me thinking. They asked: What’s the difference between Instagram Stories and IGTV, and how do you use them both effectively?  Here’s the short answer:  IGTV is Instagram’s answer to YouTube. It’s perfect for long form content that’s polished and […]

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