As I’m writing this, we’re currently in a worldwide pandemic that has had a huge impact on the world and its economy. Businesses have had to change and adapt to a shopping climate that suddenly looks way different than it did a year ago. For local businesses, digital media and marketing has never been more […]
Recently in the Savvy Social School, one of my students and I were discussing a question I get asked a lot: should your business have one or two Instagram accounts? If your brand has two business branches, or if you have a main job and a side hustle, or even if your business is launching […]
Social media is a fantastic way to build organic connections with your audience, and one of the best ways you can support that goal is to keep an eye on your analytics. Analytics are a powerful tool, but if you’re new to them, they can be daunting. I know some people mostly just pay attention […]
I started using Airtable about two years ago, and I’ve never looked back. It’s a powerful collaboration platform that I recommend for all my fellow social media managers, because it’s so comprehensive. You can use it to track your projects, collaborate with team members, and communicate with your clients. And it’s free to use! For […]
A staggering amount of podcast referral traffic comes from social media. If you’re an introvert, that can be intimidating! Heck, even for extroverts, social media is hard. But if your goal is to increase your listeners and make a bigger impact, then it’s a powerful strategy in your marketing toolbox. Here are my top recommendations […]
In celebration of the 100th episode and 2 year anniversary of the Savvy Social Podcast, I’m excited to answer questions from my different social media platforms and members of the Savvy Social School. Even better, this episode is a video podcast and has a worksheet that follows all the questions about pivoting your business, marketing, how to show up on social media, and lots more. Cheers!
A social media strategy is your game plan; it guides you down the path of your social growth and helps you connect more people with your service or product. It’s important, but if you’re getting stuck, I’d be willing to bet money that you’re having one of two common problems I see all the time […]
The thing that has saved me from getting buried under the negative side effects of social media was learning to navigate it in a mindful, intentional way. Marketers love productivity tips and algorithm pointers, but I think mindfulness is something that we should talk more about.
Do you remember the first time you walked into a gym? So many machines, all of them seem complicated, and everyone already seems to know how to use them. It can be so daunting, especially if you’re chomping at the bit to be out there lifting weights and getting strong. Planning your social media posts […]
The other day in the Savvy Social School, someone posed an interesting question that really got me thinking. They asked: What’s the difference between Instagram Stories and IGTV, and how do you use them both effectively? Here’s the short answer: IGTV is Instagram’s answer to YouTube. It’s perfect for long form content that’s polished and […]
