Mindful Marketing Podcast

MrBeast and James Patterson took a familiar Beast Games-style experience and carried it into a completely different format. The result was The Most Dangerous Games, which debuted at No. 3 on The […]

When marketing isn’t working, the instinct is often to add something. More content. More ads. Another platform. A better tool. Another funnel. But more attention can’t fix what’s already unclear […]

Podcasting can be one of the most intimate ways to build trust with an audience. It can also turn into a demanding content machine when you feel like you have […]

You can know what to post, have the strategy, and still sit there overthinking whether you should share it at all. Alexis Adams joins me to talk about the internal […]

It’s easy to start planning a Black Friday promotion by asking one question: What should I discount? But before you make the coupon code, you need to know what the […]

Your content is getting likes, comments and shares. People are paying attention. So… where are the clients? Before you create more content or redo your entire strategy, it’s time to […]

There are approximately 17 bajillion marketing metrics you could track. Views. Reach. Clicks. Saves. Opens. Watch time. Conversion rates. Revenue. Replies. Subscribers. Stare at all of them long enough and congratulations: you […]

ChatGPT has been recommending my business, and referrals from it have been showing up in my website data for months. So I wanted to know: what does AI actually understand […]

In this episode of the Mindful Marketing Podcast, I’m breaking down the marketing strategy behind the Yap on Camera challenge, why imperfect talking head videos are having such a big […]

I’m going all-in on YouTube, and in this episode, I’m sharing why this platform is becoming a bigger part of my content strategy. I talk about what makes YouTube different […]