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Andrea Jones – Simpler, Smarter Marketing for Busy People

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  • Home
  • About
  • Work With Me
    • Strategy
    • Services
    • Everything
  • Podcast
  • Contact
  • Mindful Marketing Podcast

    Mastering Marketing Metrics with Natasha Vorompiova

    • October 27, 2020
    • 0 comments

    If someone asked you to explain your social media marketing data metrics, would you be able to share which strategies are actually working for you? If you’re not quite sure […]

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  • Mindful Marketing Podcast

    Disrupting the Status Quo with Maggie Patterson

    • October 20, 2020
    • 1 Comment

    Just because your business uses social media to connect with clients, doesn’t mean it has to feel like a business only in it for the money. Maggie Patterson understands the […]

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  • Mindful Marketing Podcast

    Social Media for Local Business

    • October 13, 2020
    • 4 Comments

    Understandably, the pandemic forced many businesses, from global tech giants to small mom and pop shops, to take their business online. Some businesses are thriving while others are still trying […]

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  • Mindful Marketing Podcast

    A Transparent Interview with Fanbooster (Formerly Traject Social/Social Report)

    • October 6, 2020
    • 4 Comments

    Imagine having to rebrand your company, change your messaging and your whole website. Now imagine doing that again. No, thanks, right? Anna Dievendorf from Fanbooster joins me to share how […]

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  • Mindful Marketing Podcast

    Social Media for Practitioners with Joe Sanok

    • September 29, 2020
    • 0 comments

    Want proof that you can make money AND save time and energy by creating valuable content you can easily repurpose in multiple ways? Joe Sanok visits with me and breaks […]

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  • Mindful Marketing Podcast

    How to be MicroFamous with Matt Johnson

    • September 22, 2020
    • 1 Comment

    Ever feel like you’re showing up in all the social media scenes but you’re still not booking as many clients as you want or your business isn’t growing like you […]

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  • Mindful Marketing Podcast

    The Social Media Success Framework

    • September 15, 2020
    • 0 comments

    2020 has tested how every business connects with clients, and social media has proven itself as a reliable and impactful resource over and over again. Want to make sure you’re […]

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  • Mindful Marketing Podcast

    The Selling Staircase with Nikki Rausch

    • September 8, 2020
    • 0 comments

    When’s the last time you had a genuine conversation on social media? What does it feel like to have real engagement instead of just a like or a follow? Nikki […]

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  • Mindful Marketing Podcast

    The Power of Brand Strategy with Amanda Shuman

    • September 1, 2020
    • 4 Comments

    Building a brand identity is a crucial cog in the business machine and influences the overall production of your content and marketing. Amanda Shuman explains how brand strategy plays into […]

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  • Mindful Marketing Podcast

    Should You Have 1 Instagram Account or 2?

    • August 25, 2020
    • 2 Comments

    If you have a brand or business that connects with a variety of audiences, it might seem like a good idea to have multiple Instagram accounts. But is another account […]

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Come say hello on Instagram @onlinedrea

More marketing won’t help much if people are landi More marketing won’t help much if people are landing on an offer they don’t understand or reaching a dead end after they show interest.

Before you increase the content, traffic, or spend, check the basics underneath it: the offer, the message, the path to purchase, and the follow-up.

Find the weakest point first. That’s probably where your attention needs to go next.

👉🏾 Tap the link in my bio to listen.
When marketing isn’t working, adding more can feel When marketing isn’t working, adding more can feel like the obvious next move.

More content. More ads. Another platform. A new tool.

But more attention won’t help much if the offer isn’t clear or you’re putting it in front of people who were never likely to buy in the first place.

This week, I’m breaking down four things to check first: the offer, the message, the path to purchase, and the follow-up. Fix the weak spot first, then put more attention on what’s working.

👉🏾 Tap the link in my bio to listen.
There’s something deeply surreal about standing at There’s something deeply surreal about standing at the front of a room and watching people work through a workbook you helped create.

Today at The Boardroom, I looked out and saw pages open, hands typing, and people genuinely thinking through how they want to show up and get seen.

That workbook started as ideas, conversations, and a whole lot of collaborative work with @uncommonable . Then suddenly, it was real. In people’s hands. Helping them make decisions about their businesses.

So. freaking. Wild!!!!

I’ve spent years teaching marketing through a screen, so moments like this still catch me off guard in the best way. Real people were using something we built to figure out their next steps.

A huge thank you to @thismothermeansbusiness and @itslaurasinclair for creating the kind of room where thoughtful work can actually happen—and for inviting me to be part of it.

I’m still taking it all in, honestly. This whole chapter feels a little surreal. 💛
Podcast burnout is weird because sometimes your wo Podcast burnout is weird because sometimes your workload is technically fine… and your brain is still doing gymnastics over the numbers.

You compare your current capacity to old-you. You see someone else’s downloads. You start inventing a timeline for where your show “should” be by now. Fun! 😂

Becky Mollenkamp and I talked about this, plus what changes when you define success around your actual capacity, your why, and the support you have around you.

👉🏾 Tap the link in my bio to listen.
One of the sneakiest parts of podcast burnout? The One of the sneakiest parts of podcast burnout? The part that has nothing to do with recording an episode.

It’s checking the numbers. Wondering if people are still listening. Watching someone else’s show grow faster and quietly thinking, okay… am I doing this wrong?

Becky Mollenkamp and I got into this on the podcast because whew, the emotional workload of making a show is REAL.

Sometimes what keeps you going is having people around who can say, “Yep. This part is hard. Keep going.”

👉🏾 Tap the link in my bio to listen.
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