End of Year Review – 2020 Edition & 2021 Predictions
Social media is changing rapidly and we’re going to have to shift how we do things in 2021 to keep up. Wondering what changed this year? Looking for how to […]
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5 Essential Strategies for Local Marketing in 2021
As I’m writing this, we’re currently in a worldwide pandemic that has had a huge impact on the world and its economy. Businesses have had to change and adapt to […]
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Niching as a Social Media Manager with Susan Ellis-Saller
The question of niching comes up often as social media managers begin to build their business. Should you niche? How does one choose a niche? And how does that niche […]
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Transitioning into a Social Media Career with Leanne Knight
Social media as a career barely excited 10 years ago. It’s really within those 10 years that the idea of having a single person or team manage social media became […]
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The Relationship of Sales Data & Marketing Data with Lyndsay Clements
As a business owner, it’s important to focus on the sales data in order to build your marketing strategies based on the facts. But how do the two play together? […]
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6 Things to Know Before Creating a Second Instagram
Recently in the Savvy Social School, one of my students and I were discussing a question I get asked a lot: should your business have one or two Instagram accounts? […]
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Business Mindset & Social Media with Lana Hernandez
The mind is a powerful tool. Sometimes as business owners we use it for good in creating, building, and improving on our craft. But sometimes, we wield this weapon against […]
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Facebook Ads for Agency Owners with Jennifer Spivak
Sales funnels, marketing, and advertising are crucial to your business’s success, but ultimately, your customers are buying YOU. Jennifer Spivak joins me and explains how she relies on her personality […]
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Storytelling Marketing with Lynne Golodner
What’s the why behind your business? More than likely, you can tell the story of your why to anyone who asks, but we often forget to use that story as […]
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Social Media During an Election
It’s no secret the 2016 US Presidential Election caused emotions to explode both in-person and online—and, unfortunately, the political drama has kept churning over the past 4 years. Thankfully, it’s […]