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Andrea Jones – Simpler, Smarter Marketing for Busy People

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  • Home
  • About
  • Work With Me
    • Strategy
    • Services
    • Everything
  • Podcast
  • Contact
  • Mindful Marketing Podcast

    Creating Interactive Content with Saksham Sharda from Outgrow.co

    • May 12, 2020
    • 0 comments

    As our dependency on the digital world increases, it’s important to remember that now more than ever, people are actively searching for value-packed products and services. But how can your […]

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  • Mindful Marketing Podcast

    Social Media for Real Estate Agents with Keri White

    • May 5, 2020
    • 1 Comment

    Having an online business takes an incredible amount of work and a willingness to recognize when you need help. Whether you’re a solopreneur trying to do it all or just […]

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  • Mindful Marketing Podcast

    Is Video Really All That Powerful in 2020

    • April 30, 2020
    • 3 Comments

    Every time you click play on a YouTube tutorial or a product review video, you’re increasing engagement for someone else’s business. The good news is, you can boost your own […]

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  • Social Media

    Planning Your Social Strategy

    • April 27, 2020
    • 4 Comments

    Do you remember the first time you walked into a gym? So many machines, all of them seem complicated, and everyone already seems to know how to use them. It […]

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  • Mindful Marketing Podcast

    Facebook Ads with Claire Pelletreau

    • April 21, 2020
    • 2 Comments

    Knowing your audience is crucial for any business owner but how you reach your audience is just as important. Whether you’re feeling unsure if Facebook ads are for you or […]

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  • Instagram, Social Media

    IGTV vs STORIES: What’s the Difference?

    • April 20, 2020
    • 3 Comments

    The other day in the Savvy Social School, someone posed an interesting question that really got me thinking. They asked: What’s the difference between Instagram Stories and IGTV, and how […]

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  • Mindful Marketing Podcast

    Copywriting & Social Media with Kira Hug

    • April 14, 2020
    • 11 Comments

      Writing social media captions and posts can be a struggle for anyone, copywriters included. The trick is to just get started, even when you don’t feel 100% ready. Kira […]

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  • Social Media

    12 Features to Look for In Your Social Media Management Software

    • April 13, 2020
    • 2 Comments

    Features are the bread and butter of any social media scheduling tool, and a comprehensive feature set should be the number one thing you look for when making your decision. […]

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  • Mindful Marketing Podcast

    Mindfulness and Social Media

    • April 7, 2020
    • 18 Comments

    Even before this pandemic, social media could be a source of frustration and stress. I’ve had my own social media struggles but also know these unique platforms can create joyful […]

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  • Mindful Marketing Podcast

    Measuring Your Marketing with Rita Barry

    • March 31, 2020
    • 1 Comment

    Have you ever looked at your website’s traffic data or insights of your social media and felt completely lost? You’re definitely not alone if you’ve ever felt overwhelmed when trying […]

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Come say hello on Instagram @onlinedrea

More marketing won’t help much if people are landi More marketing won’t help much if people are landing on an offer they don’t understand or reaching a dead end after they show interest.

Before you increase the content, traffic, or spend, check the basics underneath it: the offer, the message, the path to purchase, and the follow-up.

Find the weakest point first. That’s probably where your attention needs to go next.

👉🏾 Tap the link in my bio to listen.
When marketing isn’t working, adding more can feel When marketing isn’t working, adding more can feel like the obvious next move.

More content. More ads. Another platform. A new tool.

But more attention won’t help much if the offer isn’t clear or you’re putting it in front of people who were never likely to buy in the first place.

This week, I’m breaking down four things to check first: the offer, the message, the path to purchase, and the follow-up. Fix the weak spot first, then put more attention on what’s working.

👉🏾 Tap the link in my bio to listen.
There’s something deeply surreal about standing at There’s something deeply surreal about standing at the front of a room and watching people work through a workbook you helped create.

Today at The Boardroom, I looked out and saw pages open, hands typing, and people genuinely thinking through how they want to show up and get seen.

That workbook started as ideas, conversations, and a whole lot of collaborative work with @uncommonable . Then suddenly, it was real. In people’s hands. Helping them make decisions about their businesses.

So. freaking. Wild!!!!

I’ve spent years teaching marketing through a screen, so moments like this still catch me off guard in the best way. Real people were using something we built to figure out their next steps.

A huge thank you to @thismothermeansbusiness and @itslaurasinclair for creating the kind of room where thoughtful work can actually happen—and for inviting me to be part of it.

I’m still taking it all in, honestly. This whole chapter feels a little surreal. 💛
Podcast burnout is weird because sometimes your wo Podcast burnout is weird because sometimes your workload is technically fine… and your brain is still doing gymnastics over the numbers.

You compare your current capacity to old-you. You see someone else’s downloads. You start inventing a timeline for where your show “should” be by now. Fun! 😂

Becky Mollenkamp and I talked about this, plus what changes when you define success around your actual capacity, your why, and the support you have around you.

👉🏾 Tap the link in my bio to listen.
One of the sneakiest parts of podcast burnout? The One of the sneakiest parts of podcast burnout? The part that has nothing to do with recording an episode.

It’s checking the numbers. Wondering if people are still listening. Watching someone else’s show grow faster and quietly thinking, okay… am I doing this wrong?

Becky Mollenkamp and I got into this on the podcast because whew, the emotional workload of making a show is REAL.

Sometimes what keeps you going is having people around who can say, “Yep. This part is hard. Keep going.”

👉🏾 Tap the link in my bio to listen.
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