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Andrea Jones – Simpler, Smarter Marketing for Busy People

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  • Home
  • About
  • Work With Me
    • Strategy
    • Services
    • Everything
  • Podcast
  • Contact
  • Client Showcase

    Social Media Management for Life Coaches

    • July 3, 2020
    • 5 Comments
    OnlineDrea Client Showcase - The Life Coach School

    Overcrowding in industries like life coaching doesn’t mean it’s impossible to get noticed. It just means you need to do something different than everybody else. Something to set yourself apart. […]

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  • Mindful Marketing Podcast

    Diversity & Inclusion on Social Media with Alethea Cheng Fitzpatrick

    • June 30, 2020
    • 0 comments

    Systemic racism is real. Thankfully, there are daily actions we can all do with just a little more intention and practice to help create the change we need. Alethea Cheng […]

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  • Mindful Marketing Podcast

    Pros and Cons of Starting a Facebook Group

    • June 23, 2020
    • 1 Comment

    Have you noticed Facebook’s latest updates? While some of the changes are for the better, how Facebook is adapting its approach to group content comes with legit challenges. For this […]

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  • Mindful Marketing Podcast

    Design and Social Media with Christi Cooper

    • June 16, 2020
    • 2 Comments

    We’ve all seen social media feeds with a clear color theme and aesthetic. However, just because a post is attractive doesn’t mean it has a clear message. Christi Cooper explains […]

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  • Mindful Marketing Podcast

    Social Media for Coaches with Lee Chaix McDonough

    • June 9, 2020
    • 1 Comment

    Whether you’re an experienced coach or just jumped into the online coaching world, how you show up and connect with others on social media can create the foundation you need […]

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  • Mindful Marketing Podcast, Social Media

    Episode 100 & 2 Year Birthday Celebration – On Air Q&A Session

    • June 2, 2020
    • 3 Comments

    In celebration of the 100th episode and 2 year anniversary of the Savvy Social Podcast, I’m excited to answer questions from my different social media platforms and members of the Savvy Social School. Even better, this episode is a video podcast and has a worksheet that follows all the questions about pivoting your business, marketing, how to show up on social media, and lots more. Cheers! 

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  • Mindful Marketing Podcast

    Launching Two Brands on Social Media with Tasha Booth

    • May 26, 2020
    • 2 Comments

    People say having an online business allows you the freedom to do what you love, but does it really? No one seems to talk about how it also requires great […]

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  • Social Media

    Two Biggest Problems You Face on Social Media (and How to Solve Them!)

    • May 25, 2020
    • 0 comments

    A social media strategy is your game plan; it guides you down the path of your social growth and helps you connect more people with your service or product. It’s […]

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  • Mindful Marketing Podcast

    How Digital Media Is Changing Due to COVID-19 with Garrett Woods from Fullscreen

    • May 19, 2020
    • 3 Comments

    COVID-19 has created a lot of uncertainty for small business owners. However, it’s very possible to find strategies that boost your brand’s social media presence even as you navigate the […]

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  • Social Media

    Mindfulness: The Marketing Tip Nobody Talks About

    • May 16, 2020
    • 1 Comment

    The thing that has saved me from getting buried under the negative side effects of social media was learning to navigate it in a mindful, intentional way. Marketers love productivity tips and algorithm pointers, but I think mindfulness is something that we should talk more about.

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More marketing won’t help much if people are landi More marketing won’t help much if people are landing on an offer they don’t understand or reaching a dead end after they show interest.

Before you increase the content, traffic, or spend, check the basics underneath it: the offer, the message, the path to purchase, and the follow-up.

Find the weakest point first. That’s probably where your attention needs to go next.

👉🏾 Tap the link in my bio to listen.
When marketing isn’t working, adding more can feel When marketing isn’t working, adding more can feel like the obvious next move.

More content. More ads. Another platform. A new tool.

But more attention won’t help much if the offer isn’t clear or you’re putting it in front of people who were never likely to buy in the first place.

This week, I’m breaking down four things to check first: the offer, the message, the path to purchase, and the follow-up. Fix the weak spot first, then put more attention on what’s working.

👉🏾 Tap the link in my bio to listen.
There’s something deeply surreal about standing at There’s something deeply surreal about standing at the front of a room and watching people work through a workbook you helped create.

Today at The Boardroom, I looked out and saw pages open, hands typing, and people genuinely thinking through how they want to show up and get seen.

That workbook started as ideas, conversations, and a whole lot of collaborative work with @uncommonable . Then suddenly, it was real. In people’s hands. Helping them make decisions about their businesses.

So. freaking. Wild!!!!

I’ve spent years teaching marketing through a screen, so moments like this still catch me off guard in the best way. Real people were using something we built to figure out their next steps.

A huge thank you to @thismothermeansbusiness and @itslaurasinclair for creating the kind of room where thoughtful work can actually happen—and for inviting me to be part of it.

I’m still taking it all in, honestly. This whole chapter feels a little surreal. 💛
Podcast burnout is weird because sometimes your wo Podcast burnout is weird because sometimes your workload is technically fine… and your brain is still doing gymnastics over the numbers.

You compare your current capacity to old-you. You see someone else’s downloads. You start inventing a timeline for where your show “should” be by now. Fun! 😂

Becky Mollenkamp and I talked about this, plus what changes when you define success around your actual capacity, your why, and the support you have around you.

👉🏾 Tap the link in my bio to listen.
One of the sneakiest parts of podcast burnout? The One of the sneakiest parts of podcast burnout? The part that has nothing to do with recording an episode.

It’s checking the numbers. Wondering if people are still listening. Watching someone else’s show grow faster and quietly thinking, okay… am I doing this wrong?

Becky Mollenkamp and I got into this on the podcast because whew, the emotional workload of making a show is REAL.

Sometimes what keeps you going is having people around who can say, “Yep. This part is hard. Keep going.”

👉🏾 Tap the link in my bio to listen.
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