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Andrea Jones – Simpler, Smarter Marketing for Busy People

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  • Home
  • About
  • Work With Me
    • Strategy
    • Services
    • Everything
  • Podcast
  • Contact
  • Mindful Marketing Podcast

    How to Become a Pinterest Rockstar with Cara Chace

    • January 21, 2020
    • 0 comments

    Chances are you’re already using a digital platform like Facebook or Instagram to build your business, but if you haven’t considered adding Pinterest to your toolbox, you should! Cara Chace […]

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  • Mindful Marketing Podcast

    Using LinkedIn Effectively for Sales with Victor Adefuye

    • January 14, 2020
    • 8 Comments

    Whether you love the sales process or feel overwhelmed just thinking about it, having strong sales is critical for any business to be successful. To help boost your sales game, […]

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  • Mindful Marketing Podcast

    7 Reasons Why You Should Choose LinkedIn Marketing in 2020

    • January 7, 2020
    • 1 Comment

    LinkedIn is easily one of my favorite online platforms even though it’s not your typical social media scene. Over the past couple of years, I’ve learned the power in leveraging […]

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  • Mindful Marketing Podcast

    Audio, Podcasting, and Social Media with Travis Brown

    • January 2, 2020
    • 0 comments

    Perhaps you’ve decided 2020 is the year you finally start your own podcast, and if that’s the case—go for it! Tons of amazing resources exist to make your podcast dreams […]

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  • Mindful Marketing Podcast

    Social Media for Virtual Assistants with Sandra Booker

    • December 26, 2019
    • 2 Comments

    Not everyone realizes the many unique opportunities associated with the role of a virtual assistant. Sandra Booker discovered it’s possible to go from being an online virtual assistant to owning […]

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  • Mindful Marketing Podcast

    Using Social Media to Build a Side Hustle with Luisa Zhou

    • December 19, 2019
    • 3 Comments

    Whether you’ve just started considering the possibility of doing your own thing or recently left your 9-5 job to launch your own business, Luisa Zhou has walked a few miles […]

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  • Mindful Marketing Podcast

    Social Media Marketing: 2020 Predictions & Trends

    • December 12, 2019
    • 4 Comments

    2020 is almost here and the new year is a great time to really think about what’s working along with what new strategies you can try for your social media […]

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  • Mindful Marketing Podcast

    Community, Collaboration, and Connection with Danielle Desir

    • December 5, 2019
    • 0 comments

    Even though I may host this podcast solo, this show is far from a solo effort. I’ve worked hard to surround myself with an amazing team and I know how […]

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  • Mindful Marketing Podcast

    Leveraging Influencer Marketing with Nick Cooke

    • November 28, 2019
    • 0 comments

    For better or worse, social media influencers are a thing and could very well increase your ROI. But how? Nick Cooke joins me to explain just what influencer marketing means […]

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  • Mindful Marketing Podcast

    The Velvet Machete of Branding with Amber Hurdle

    • November 21, 2019
    • 0 comments

    You want to be recognized. You want to be known. You want to have success. The foundation of all of those things is branding. And when social media and branding […]

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Come say hello on Instagram @onlinedrea

More marketing won’t help much if people are landi More marketing won’t help much if people are landing on an offer they don’t understand or reaching a dead end after they show interest.

Before you increase the content, traffic, or spend, check the basics underneath it: the offer, the message, the path to purchase, and the follow-up.

Find the weakest point first. That’s probably where your attention needs to go next.

👉🏾 Tap the link in my bio to listen.
When marketing isn’t working, adding more can feel When marketing isn’t working, adding more can feel like the obvious next move.

More content. More ads. Another platform. A new tool.

But more attention won’t help much if the offer isn’t clear or you’re putting it in front of people who were never likely to buy in the first place.

This week, I’m breaking down four things to check first: the offer, the message, the path to purchase, and the follow-up. Fix the weak spot first, then put more attention on what’s working.

👉🏾 Tap the link in my bio to listen.
There’s something deeply surreal about standing at There’s something deeply surreal about standing at the front of a room and watching people work through a workbook you helped create.

Today at The Boardroom, I looked out and saw pages open, hands typing, and people genuinely thinking through how they want to show up and get seen.

That workbook started as ideas, conversations, and a whole lot of collaborative work with @uncommonable . Then suddenly, it was real. In people’s hands. Helping them make decisions about their businesses.

So. freaking. Wild!!!!

I’ve spent years teaching marketing through a screen, so moments like this still catch me off guard in the best way. Real people were using something we built to figure out their next steps.

A huge thank you to @thismothermeansbusiness and @itslaurasinclair for creating the kind of room where thoughtful work can actually happen—and for inviting me to be part of it.

I’m still taking it all in, honestly. This whole chapter feels a little surreal. 💛
Podcast burnout is weird because sometimes your wo Podcast burnout is weird because sometimes your workload is technically fine… and your brain is still doing gymnastics over the numbers.

You compare your current capacity to old-you. You see someone else’s downloads. You start inventing a timeline for where your show “should” be by now. Fun! 😂

Becky Mollenkamp and I talked about this, plus what changes when you define success around your actual capacity, your why, and the support you have around you.

👉🏾 Tap the link in my bio to listen.
One of the sneakiest parts of podcast burnout? The One of the sneakiest parts of podcast burnout? The part that has nothing to do with recording an episode.

It’s checking the numbers. Wondering if people are still listening. Watching someone else’s show grow faster and quietly thinking, okay… am I doing this wrong?

Becky Mollenkamp and I got into this on the podcast because whew, the emotional workload of making a show is REAL.

Sometimes what keeps you going is having people around who can say, “Yep. This part is hard. Keep going.”

👉🏾 Tap the link in my bio to listen.
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