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Andrea Jones – Simpler, Smarter Marketing for Busy People

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  • Home
  • About
  • Work With Me
    • Strategy
    • Services
    • Everything
  • Podcast
  • Contact
  • Mindful Marketing Podcast

    Social Media Marketing: 2020 Predictions & Trends

    • December 12, 2019
    • 4 Comments

    2020 is almost here and the new year is a great time to really think about what’s working along with what new strategies you can try for your social media […]

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  • Mindful Marketing Podcast

    Community, Collaboration, and Connection with Danielle Desir

    • December 5, 2019
    • 0 comments

    Even though I may host this podcast solo, this show is far from a solo effort. I’ve worked hard to surround myself with an amazing team and I know how […]

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  • Mindful Marketing Podcast

    Leveraging Influencer Marketing with Nick Cooke

    • November 28, 2019
    • 0 comments

    For better or worse, social media influencers are a thing and could very well increase your ROI. But how? Nick Cooke joins me to explain just what influencer marketing means […]

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  • Mindful Marketing Podcast

    The Velvet Machete of Branding with Amber Hurdle

    • November 21, 2019
    • 0 comments

    You want to be recognized. You want to be known. You want to have success. The foundation of all of those things is branding. And when social media and branding […]

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  • Mindful Marketing Podcast

    Social Media and Amplification Method with Annie Franceschi

    • November 14, 2019
    • 0 comments

    Does social media marketing make you smile or make you stress? If you’re stressing, you’re definitely not alone and thankfully, there’s hope! Annie Franceschi shares how she makes social media […]

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  • Mindful Marketing Podcast

    Planning Your Social Media Posts

    • November 7, 2019
    • 4 Comments

    If you’re a pro at social media, then you can just hop onto Instagram or Twitter and post without giving it a second thought. But not everyone is a pro. […]

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  • Mindful Marketing Podcast

    Social Media Mindset with Jen Conger

    • October 31, 2019
    • 1 Comment

    Even though social media use has spread like wildfire across the world, social media marketing is still a fairly new approach to how we do business and can be difficult […]

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  • Mindful Marketing Podcast

    Summits and Social Media with Krista Miller

    • October 24, 2019
    • 0 comments

    As an entrepreneur or business owner, you’ve probably heard that it’s super important to narrow down your niche. Having a specific niche can help build your audience and your offering, […]

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  • Mindful Marketing Podcast

    How Social Media Fits Into Your Marketing Plan

    • October 17, 2019
    • 7 Comments

    When you think about where you are in your business, are you in the short term, medium term, or long term? Whether you’re in the short term “seedling stage”, or […]

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  • Mindful Marketing Podcast

    The Power of Intuition Marketing on Instagram with Kessley McCormick

    • October 10, 2019
    • 2 Comments

    We all know the power of social media, but sometimes we forget the power each of us has within ourselves. Kessley McCormick is the first intuitive life coach to join […]

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Come say hello on Instagram @onlinedrea

I’ve been struggling to show up online lately. Li I’ve been struggling to show up online lately.

Life has felt especially heavy, and one of the reasons is that last week, our graphic designer, Amanda, passed away after living with cancer.

If you’ve ever worked with us as a client, purchased one of our templates, joined the Mindful Marketing Lab, listened to the podcast, watched a YouTube video, or simply recognized my brand over the past several years, you’ve seen Amanda’s work.

She wasn’t just “the designer.” She helped shape the visual identity of this business. She took ideas that lived in my head and turned them into something people could recognize, connect with, and remember. So much of what OnlineDrea looks and feels like today carries her fingerprints.

Amanda was incredibly talented, endlessly creative, and somehow always managed to make things more beautiful than I imagined they could be. Even more than that, she was kind. The kind of person whose smile made you smile right back.

She leaves behind work that will continue to be seen by thousands of people every single day, and I hope that’s something her family can hold onto. Her creativity lives on in every course, every template, every thumbnail, every graphic, and every corner of this business.

The world is a little less bright without her in it.

Thank you, Amanda, for sharing your gifts with all of us. You made this business better, and you made my life better. You’ll be deeply missed. 🤍
Everyone is yapping on camera right now 😂 So natu Everyone is yapping on camera right now 😂

So naturally, I had to look into the viral Yap Challenge and figure out why people are paying hundreds of dollars to post 40 videos in 40 days.

In this episode, I’m breaking down what’s smart about it, what feels a little unhinged, and whether it actually makes sense for your marketing.

Listen now wherever you get your podcasts. Just search for "Mindful Marketing Podcast" 😇
I’ve been in business for 12+ years, through sever I’ve been in business for 12+ years, through several pivots, two kids, a few messy seasons, and plenty of “wait… why am I doing it this way?” moments.

So yes, I have thoughts about what I’d do differently if I were starting over today.

I’d build the business around my actual personality sooner. I’d take YouTube seriously before I felt “ready.” I’d spend more time creating genuine relationships instead of overthinking every room I walked into.

I’d also make it painfully obvious how people could work with me and give the boring backend stuff the attention it deserves. Turns out, clear offers and functional systems make the fun, creative parts a whole lot easier.

Hindsight is generous like that. It shows you how much energy you spent trying to look professional when being recognizably yourself would’ve gotten you further.

Which one would you focus on first?

And if your marketing currently feels more complicated than it needs to be, comment LESSKIT and I’ll send you the free Do Less, Market Better Kit.
When I started talking about doing less marketing, When I started talking about doing less marketing, I noticed something interesting.

Some people assumed I’d stopped caring about growth. 😣

That I’d settled.
That I wasn’t ambitious anymore.
That I was telling people to lower their expectations.

Nope. 😂

I still have pretty big goals for my business.

I still love marketing. Honestly, I think it’s one of the coolest parts of running a business.

I still experiment. I still track what works. I still spend time thinking about strategy.

The difference is that I stopped believing more is always better.

More platforms.
More posts.
More hacks.
More pressure.
More guilt when life gets… well… life.

These days, I’m way more interested in asking better questions.

What’s actually moving the business forward?
What feels sustainable?
What deserves my energy?

Because I don’t want a business that only works during my most productive weeks. I want one that still works when my kids are sick, when life gets messy, or when I simply want to close my laptop and go be a human.

That’s what “do less” has always meant to me.

Not smaller dreams.
Smarter decisions.

💬 Which slide hit you the hardest? I’d love to know.
Please stop blaming Mr. AL, the grumpy algorithm. Please stop blaming Mr. AL, the grumpy algorithm. If your social media isn’t popping lately, it might be time to take a look in the mirror. 🪞
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