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Andrea Jones – Simpler, Smarter Marketing for Busy People

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  • Home
  • About
  • Work With Me
    • Strategy
    • Services
    • Everything
  • Podcast
  • Contact
  • Mindful Marketing Podcast

    Sharing Your Journey on Social Media with Keba Richardson

    • March 24, 2020
    • 2 Comments

    More than ever, our world is experiencing change and offering a valuable digital course, program, or product is an excellent way to help your clients and your business. Keba Richardson […]

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  • Mindful Marketing Podcast

    Social Media & the Coronavirus Pandemic

    • March 17, 2020
    • 8 Comments

    Social distancing doesn’t necessarily mean social isolation, and it certainly doesn’t mean you should stop your business. More than ever, your audience needs you to connect with them in the […]

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  • Mindful Marketing Podcast

    Leadership Marketing with Lacy Boggs

    • March 10, 2020
    • 2 Comments

    You might have tons of great content from social media or blog posts, but do you have a clear strategy that leads your audience to connect that content to what […]

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  • Mindful Marketing Podcast

    10 Ways a social media strategist can help your business

    • March 3, 2020
    • 2 Comments

    It’s easy to get lost in the world of social media, and a customized social media strategy is a surefire way to guide your business where you want it to […]

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  • Mindful Marketing Podcast

    Exploring Messenger Bots with Chrystabelle Tan

    • February 25, 2020
    • 0 comments

    Having an email list or social media following is fantastic but neither really serve your business without audience engagement or conversions! Even though messenger bots have gotten somewhat of a […]

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  • Mindful Marketing Podcast

    UnComplicated Marketing with Kyla Roma

    • February 18, 2020
    • 2 Comments

    Ever feel like your marketing strategy just isn’t getting the results you want? Learn how to prioritize marketing in a way that allows you to show up ready and excited […]

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  • Mindful Marketing Podcast

    PR & Social Media with Brittney Lynn

    • February 11, 2020
    • 0 comments

    When you think about PR, you might think it’s only for giant companies and well-known brands. However, Brittney Lynn explains how PR and social media work together and why connecting […]

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  • Mindful Marketing Podcast

    A Quick Formula for Writing a Promotional Social Media Caption

    • February 6, 2020
    • 6 Comments

    If a picture’s worth a thousand words, a solid caption might be priceless! Captions are a fantastic way to catch your audience’s attention, especially when you share a promotion on […]

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  • Mindful Marketing Podcast

    Social Media Sales Funnels

    • January 30, 2020
    • 43 Comments

    Maybe you’ve already built a following on social media, but have you established a sales funnel you can confidently say converts your fans into paying customers? Believe me, a sales […]

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  • Business, Marketing

    46 Best (Not-Cheesy) Stock Photo Sites for Your Social Media Posts

    • January 27, 2020
    • 11 Comments

    When you think about stock photos, you might imagine generic, boring stock images of people smiling while shaking hands in a conference room, or a woman laughing while eating a salad. That’s the stereotype, right? They range from the boring to the bizarre. In this blog post, we share 46 sites with great-looking, authentic, not-cheesy images that support your brand. 

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Come say hello on Instagram @onlinedrea

More marketing won’t help much if people are landi More marketing won’t help much if people are landing on an offer they don’t understand or reaching a dead end after they show interest.

Before you increase the content, traffic, or spend, check the basics underneath it: the offer, the message, the path to purchase, and the follow-up.

Find the weakest point first. That’s probably where your attention needs to go next.

👉🏾 Tap the link in my bio to listen.
When marketing isn’t working, adding more can feel When marketing isn’t working, adding more can feel like the obvious next move.

More content. More ads. Another platform. A new tool.

But more attention won’t help much if the offer isn’t clear or you’re putting it in front of people who were never likely to buy in the first place.

This week, I’m breaking down four things to check first: the offer, the message, the path to purchase, and the follow-up. Fix the weak spot first, then put more attention on what’s working.

👉🏾 Tap the link in my bio to listen.
There’s something deeply surreal about standing at There’s something deeply surreal about standing at the front of a room and watching people work through a workbook you helped create.

Today at The Boardroom, I looked out and saw pages open, hands typing, and people genuinely thinking through how they want to show up and get seen.

That workbook started as ideas, conversations, and a whole lot of collaborative work with @uncommonable . Then suddenly, it was real. In people’s hands. Helping them make decisions about their businesses.

So. freaking. Wild!!!!

I’ve spent years teaching marketing through a screen, so moments like this still catch me off guard in the best way. Real people were using something we built to figure out their next steps.

A huge thank you to @thismothermeansbusiness and @itslaurasinclair for creating the kind of room where thoughtful work can actually happen—and for inviting me to be part of it.

I’m still taking it all in, honestly. This whole chapter feels a little surreal. 💛
Podcast burnout is weird because sometimes your wo Podcast burnout is weird because sometimes your workload is technically fine… and your brain is still doing gymnastics over the numbers.

You compare your current capacity to old-you. You see someone else’s downloads. You start inventing a timeline for where your show “should” be by now. Fun! 😂

Becky Mollenkamp and I talked about this, plus what changes when you define success around your actual capacity, your why, and the support you have around you.

👉🏾 Tap the link in my bio to listen.
One of the sneakiest parts of podcast burnout? The One of the sneakiest parts of podcast burnout? The part that has nothing to do with recording an episode.

It’s checking the numbers. Wondering if people are still listening. Watching someone else’s show grow faster and quietly thinking, okay… am I doing this wrong?

Becky Mollenkamp and I got into this on the podcast because whew, the emotional workload of making a show is REAL.

Sometimes what keeps you going is having people around who can say, “Yep. This part is hard. Keep going.”

👉🏾 Tap the link in my bio to listen.
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