When it comes to building a brand, both new and established businesses tend to struggle. Learn why overcoming the challenges when brand-building is essential.
Important Reasons Behind Building A Brand For Your Company
Business
Why Giving Is a Good Marketing Strategy
In today’s age of digital marketing, emerging consumer marketing trends can seem cold, revenue-driven, and overly focused on metrics. We target our key demographics, infiltrate social media feeds, and do whatever we can to get our brand in front of consumers who are better than ever at choosing what brands they allow into their lives. […]
How to Make Your Business Ready for Geo-Location
Geolocation is an emerging marketing trend that small businesses can and should take advantage of, especially because it allows you to get in touch with customers near you, making it highly relevant for local businesses. Basically, you want to be the first choice for a potential customer looking for your services, and geolocation lets you […]
5 Ways Geolocation Is Changing Local Business
Geolocation is an up-and-coming marketing term that describes the way advertisers know and use a target consumer’s location to better connect with them. Advertisers often know where their digitally connected customers are through their GPS location, but advancing technology allows them to know where the consumer’s attention is based on where they’re looking and how […]
Why Hire A Freelancer for Social Media Marketing (instead of an Agency or an Employee)
Five reasons why hiring a freelancer is a cost-effective and savvy way to manage your social media marketing without breaking either the bank or your back with work.
A Few Things You Should Know Before Starting Your Own Business
Being a business owner is not for everyone: it is challenging, there is a lack of certainty, it can be very hard financially, and it will take a lot of work. It’s definitely NOT a walk in the park. If you’re considering starting your own business, here are a few pointers that could help you in those beginning stages.
6 Re-Branding Steps for Small Businesses: How to Make Your Brand Work For You
Re-branding is not an easy decision to make nor is it an easy one to execute. To help, I’ve created this short guide which includes 6 steps to re-branding your small business in order to learn how to make your brand work for you.
4 Things To Consider When Constructing Your Business Plan
Want to know what was missing in my original plan? I had no defined measure of success. I had a general idea of what success looked like to me, but it goes beyond piña coladas on the beach and massive shopping trips. Success is something concrete, something you can look at and say, “Yes, I am successful.” Without further ado, here are 4 things I learned that I want to share with you for how to construct your business plan, and in turn define what success means to you.