When you think about stock photos, you might imagine generic, boring stock images of people smiling while shaking hands in a conference room, or a woman laughing while eating a salad. That’s the stereotype, right? They range from the boring to the bizarre. In this blog post, we share 46 sites with great-looking, authentic, not-cheesy images that support your brand.
Looking to increase your work production and reduce wasted time? Man, me too. It seems like no matter how many hours there are in a day, I never quite get everything done. But in my work, I’ve taken advantage of some simple productivity hacks that have massively reduced downtime without too much mental angst. No […]
Let me ask you something… Which do you think is more important: 100 fans who buy what you sell and share with their friends OR 10,000 Instagram followers who occasionally like a picture. I’ll take the 100 engaged fans any day. That’s what a WIN looks like for me. And that’s what I want a […]
When it comes to building a brand, both new and established businesses tend to struggle. Learn why overcoming the challenges when brand-building is essential.
In today’s age of digital marketing, emerging consumer marketing trends can seem cold, revenue-driven, and overly focused on metrics. We target our key demographics, infiltrate social media feeds, and do whatever we can to get our brand in front of consumers who are better than ever at choosing what brands they allow into their lives. […]
Geolocation is an emerging marketing trend that small businesses can and should take advantage of, especially because it allows you to get in touch with customers near you, making it highly relevant for local businesses. Basically, you want to be the first choice for a potential customer looking for your services, and geolocation lets you […]
Geolocation is an up-and-coming marketing term that describes the way advertisers know and use a target consumer’s location to better connect with them. Advertisers often know where their digitally connected customers are through their GPS location, but advancing technology allows them to know where the consumer’s attention is based on where they’re looking and how […]
Five reasons why hiring a freelancer is a cost-effective and savvy way to manage your social media marketing without breaking either the bank or your back with work.
Being a business owner is not for everyone: it is challenging, there is a lack of certainty, it can be very hard financially, and it will take a lot of work. It’s definitely NOT a walk in the park. If you’re considering starting your own business, here are a few pointers that could help you in those beginning stages.
Re-branding is not an easy decision to make nor is it an easy one to execute. To help, I’ve created this short guide which includes 6 steps to re-branding your small business in order to learn how to make your brand work for you.
