The way we create content for social media drastically changes constantly, and Teresa Heath-Wareing is no stranger to the changing tides of content creation. The way we use social media for business today is different from even 12 months ago and in this interview Teresa shares how those shifts have impacted the way we create content and how to keep attracting new leads and sales.

In this episode, we talk about:

  • What you should focus on if you only have a few hours a week for social media
  • How to choose a platform to focus on for your business
  • How much content you should be creating
  • The difference between create content as a solopreneur vs with a team
  • Content Ideas and what to do if you run out of ideas

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Memorable Quotes:

  • “It’s no longer just produce content, it’s produce really good content.”
  • “Now it’s about going all in on one [platform].”
  • “The authenticity of the content is just as important as what you’re putting in the content.”

About the Guest:

Award winning International speaker, TEDx speaker, trainer, podcaster and business owner, Teresa works with businesses, entrepreneurs and marketers to help them enhance their digital marketing & social media efforts.

She is recognised alongside some of the world’s social media & digital marketing thought leaders and is widely regarded as one of the UK's leading marketing influencers.

Teresa has spent the last 16 years in Marketing working with international brands such as Land Rover, Jaguar, Rightmove and Leadpages.

She speaks and trains entrepreneurs all over the world. As well as in her online membership – The Marketing that Converts Academy.

Teresa hosts a popular weekly podcast called ‘Marketing that Converts’ and has interviewed the likes of Amy Porterfield, Pat Flynn, Michael Hyatt, Jasmine Star, James Wedmore, Mike Stelzner and Dean Graziosi.

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Resources Mentioned:

Marketing That Converts Podcast: All Things Social Media with Andréa Jones
5 Key Steps to Starting Your Email List

Content Marketing in 2021 with Teresa Heath-Wareing