Platforms change, but the key to selling (without being salesy) stays the same…
At least if you ask Antonio Thornton.
He would know. This growth expert has worked with the likes of Robert Kiyosaki, Bob Proctor, Les Brown, Georgia Pacific, Microsoft, and recently Facebook. He’s helped more than 250,000 business owners boost their profits. Faster. And his “Offer Trifecta” marketing strategy can bring in 25X ROI—on ANY platform.
How does Antonio do it? Listen to today’s episode to find out (& get his bonus offer to 3X your income in the next 3 months working ⅓ the time).
In this episode, we talk about:
- How he turned his greatest obstacle (getting clients) into his competitive advantage—to the tune of $15k in monthly revenue for his clients
- How Antonio gets the “Yes” from big companies like Bob Proctor and Facebook (& you can too!)
- Why you’re always marketing to people. Not companies. Even in B2B
- Antonio's warning to business owners who want to do it all on their own
- What to do when you can't afford to hire employees but need help
- Antonio's “Offer Trifecta” marketing strategy that can bring in 25X ROI
- His simple advice to start measuring your results (that you can use to get started today)
This Episode Was Made Possible By:
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- “Don't look to try to become the next, brand new thing, because most brand new things tend to fail. I would recommend people become good at marketing things that already exist—that people are already buying—instead of trying to come up with something brand new.” — Antonio Thornton
- “Our entire business was based on results. So that was a…paradigm shift for me: really focusing on client results. And that was really what built the business.” — Antonio Thornton
- “Understanding your client is going to be key… We weren't selling to a business. We were selling to a group of individuals, and those individuals had problems…and that's what made us as good as we were.” — Antonio Thornton
- “People blast their messages out hoping they stick, but there's an individual person reading them. And so, if you can really dial into speaking their language—not the jargony thing you think you're supposed to say—but actually describing what they're going through…I think that's really the most important thing when it comes to marketing.” — Andréa Jones
- “I can't be the end all, be all. I can't be the everything to everyone in my business. So I brought in people who were smarter than me in the areas that I needed…it was something that I adopted very, very early on in my business career. And I think that's… one of the things that's allowed me to get to the level of success that I have.” — Antonio Thornton
- “Marketers track. Marketers test. So the bottom line is, if you're not doing those things, then you really want to consider, ‘what are you doing at the end of the day?’” That's really what it boils down to.” — Antonio Thornton
About the Guest:
Antonio Thornton is the founder of Fearless Impact, a global movement of business leaders and passion-based entrepreneurs committed to make a positive impact on the world. Affectionately referred to as the “Profit Engineer”, Antonio is sought after for his mastery of direct response marketing and business growth strategy.
Over the past 20 years, Antonio has worked on projects with the likes of Robert Kiyosaki, Bob Proctor, Les Brown, Georgia Pacific, Microsoft and recently Facebook. Antonio has helped more than 250,000 business owners from all over the globe achieve greater profits, faster growth, and an improved quality of life.
Facebook: Fearless Impact
YouTube: Fearless Impact
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