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Andrea Jones – Simpler, Smarter Marketing for Busy People

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  • Home
  • About
  • Work With Me
    • Strategy
    • Services
    • Everything
  • Podcast
  • Contact
  • Savvy Social Podcast

    What Businesses Lose by Boycotting Social Media with Rik Courtney

    • February 8, 2022
    • 13 Comments

    Big brands are quitting social media. Should you? Not if you ask Rik Courtney, Founder and CEO of the award-winning social media marketing and communications agency, Be More Social. He admits social media has a problem & shares what you should do INSTEAD of going dark. In this episode, we talk about: The REAL problem […]

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  • Savvy Social Podcast

    Why “Traditional Marketing Is Dead” with Allie LeFevere

    • February 1, 2022
    • 6 Comments

    Ever laughed so hard you cried? You’ll probably never forget the joke or movie or commercial that was so funny, right? Humor is the best marketing tool, at least if you ask Allie LeFevere, Co-Founder of the humor branding agency Obedient. Listen to this week’s episode to hear her hilarious strategy for attracting new clients […]

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  • Savvy Social Podcast

    3 Reasons to Create Less Content in 2022

    • January 25, 2022
    • 6 Comments

    Spending hours creating fresh content for social media? Stop. Because that’s not how to grow your audience anymore. Discover how to get better results with less content using the “Digital Brain” social media strategy in this week’s episode. In this episode of the podcast, I talk about: The algorithmic shift that’s making social media easier […]

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  • Savvy Social Podcast

    The Secret to Virtual Business Success with Abbey Ashley

    • January 18, 2022
    • 2 Comments

    Tired of your stuffy office job? Your 9-5, salad-for-lunch-everyday routine? DITCH ‘EM! If anyone can show you how — it’s Abbey Ashley. She pivoted from a full-time corporate career into a booked-out virtual assistant in just 4 months (while on maternity leave!). She shares how you can too in this week’s episode. In this episode, […]

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  • Savvy Social Podcast

    Social Selling on LinkedIn with Brynne Tillman

    • January 11, 2022
    • 1 Comment

    The one thing LinkedIn has that no other platform does? Your list of qualified leads. All you have to do? Start the conversation—well, after you filter and find them, of course, and LinkedIn Whisperer Brynne Tillman shares her proven strategy for selling on the platform (without being sales-y) on the show. In this episode, we […]

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  • Savvy Social Podcast

    7 LinkedIn Trends to Watch in 2022

    • January 4, 2022
    • 5 Comments

    Attention passion-led, online business owners: If you’re looking for… …personal & professional growth… …BUSINESS GROWTH… …& to make a difference in professional lives in 2022… …then LinkedIn is the platform for YOU. With nearly 800 million members, opportunities abound. Leverage them with these 7 trends. In this episode of the podcast, I talk about: How […]

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  • Savvy Social Podcast

    Showing Up Authentically on Social Media with Eleanor Beaton

    • December 28, 2021
    • 3 Comments

    Want to build your online authority — but struggle with virtual stage fright? Or worse: imposter syndrome. Then this episode is for YOU. Eleanor Beaton reveals how she overcame both to build SafiMedia, the education & coaching company for women entrepreneurs. All while remaining true to herself and her authentic voice. In this episode, we […]

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  • Savvy Social Podcast

    3 Practices for Sustainable Social Media Growth (Unmute Yourself Series – Part 3)

    • December 21, 2021
    • 3 Comments

    You should create content EVERY DAY. You should spend 6 hours a day liking and commenting on social media. You should have more followers. STOP. If this is you… you need to listen to today’s episode, so you can FREE YOURSELF from the trap nearly every business owner falls into with social media. In this […]

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  • Savvy Social Podcast

    Why Brands with Values Win (Unmute Yourself Series – Part 2)

    • December 14, 2021
    • 0 comments

    Who are you? That’s what clients wonder when considering your brand—ESPECIALLY if you’ll be coaching them through life-changing transformations. And a lot of liking and trusting someone (be it a person or business) comes down to values. Discover how to define and speak your brand’s values in this week’s episode. In this episode of the […]

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  • Savvy Social Podcast

    How to Change Your Relationship with Social Media (Unmute Yourself Series – Part 1)

    • December 7, 2021
    • 0 comments

    “How am I ever going to master every social platform? I’ve got a business to run!” Is this you? Take a deep breath. Because you’re not alone. Every business owner I meet feels the same way at first. In this episode, I challenge you to confront ALL your feelings about social media—so you can take […]

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I need your marketing questions! Hit up the link i I need your marketing questions! Hit up the link in my bio to record an audio question OR comment your question here. Episode 400 here we goooooooo!
This question sounds like it’s about branding, but This question sounds like it’s about branding, but it usually goes deeper than that.  In this episode, I talk about personal brands, company brands, and hybrid approaches through the lens of capacity, clarity, and what kind of business you actually want to build.  If you’ve been trying to decide where to put your energy, this will help you sort it out.  For your ear holes: https://onlinedrea.com/399
Personal brand or company brand? This question ca Personal brand or company brand?  This question came up live on a panel I was on recently (shoutout to @highvibe.women for an amazing event!), and I knew right away it needed to become a podcast episode. Because most of the time, this isn’t really a branding question. It’s a question about capacity, growth, visibility, money, and what kind of business you actually want to run.  In this episode, I break down the pros and cons of personal brands, company brands, and hybrid approaches, plus how to think through the decision in a way that’s practical and sustainable.  👉🏾Tap the link in my bio to listen.
A reminder from someone who literally teaches soci A reminder from someone who literally teaches social media for a living:  Ahem…. The highlight reel is real. But it’s not the whole story, okay?  So this weekend I spoke at two events that were genuinely wonderful. The photos and videos I shared all weekend are joyful because the moments were joyful. It was honestly amazing.  And and and… What you didn’t see was the cold I was getting over, the stress of life lifing, and the very real decision fatigue from some big life stuff happening behind the scenes.  Both versions are true. I was both happy and exhausted. I was glad to be there and wanted to leave. I was excited for opportunity and nervous to speak.  Social media shows the moment. Life holds the context.  And sometimes showing up while things are so effing messy is the real win.
What an incredible weekend at @highvibe.women! I g What an incredible weekend at @highvibe.women! I got to meet @lashondambrown in the flesh. I got an adorbs caricature make by @caricature.dani who was at @iamnikkimck’s booth. I spoke on a panel about scaling with ease alongside @kimberley.hiebert @efvlegal and @allthingsmeghoule. I got to see @moniquebryan_co speak again. And meet and see so many amazing people again.  Oh and I already got my ticket for next year because wow this was amazing.  Huge shoutout to @kristina.bartold and @_mariatassi for hosting us. And special thanks to @thepearlehotel as their staff was top tier.
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