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Andrea Jones – Simpler, Smarter Marketing for Busy People

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  • Home
  • About
  • Work With Me
    • Strategy
    • Services
    • Everything
  • Podcast
  • Contact
  • Mindful Marketing Podcast

    Is It Time To Quit Twitter?

    • April 25, 2023
    • 7 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Is it time for your business to give up on Twitter? That’s a question that makes sense given the wild wide ride Elon Musk is […]

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  • Mindful Marketing Podcast

    Instagram Broadcast Channels: Worth It For Your Business?

    • April 18, 2023
    • 6 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT I tried out Instagram broadcast channels, so you don’t have to, and here’s what you need to know. Broadcast channels are just one of the […]

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  • Mindful Marketing Podcast

    2023 TikTok Updates For Businesses

    • April 11, 2023
    • 6 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT With 3.5 billion downloads and over 150 million users every day in the US, it’s safe to say TikTok is one of the most popular […]

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  • Savvy Social School Spotlight

    Meet Ashley James: The Founder Breaking Barriers In The Digital Marketing World With White-Label Services

    • April 10, 2023
    • 8 Comments

    In our Savvy Student Spotlight Series, we shine a light on our amazing Savvy Social School Alumni and let them tell their stories. Today we’re happy to introduce you to […]

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  • Mindful Marketing Podcast

    The Biggest Surprises from the 2023 Rival IQ Social Media Report

    • April 4, 2023
    • 7 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Not getting as much engagement as you’re used to on Instagram? Don’t worry, it’s not a you problem. Social media as a whole is experiencing […]

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  • Mindful Marketing Podcast

    Live Video On TikTok for Personal Brands with Lindsay Johnson

    • March 28, 2023
    • 1 Comment

    LISTEN ON MOBILE VIEW TRANSCRIPT This one thing has pumped the brakes on a lot of creators’ ability to have fun on social media. Rules! But here’s the thing my […]

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  • Client Showcase

    Client Showcase: Virtual Reality Firms Sees The Real Value of Showing Up Consistently on Social Media

    • March 28, 2023
    • 0 comments

    What’s the most common problem keeping businesses from finding success on social media? It’s not finding something interesting to say. Nope. It’s not figuring out the algorithms. It’s not even […]

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  • Mindful Marketing Podcast

    4 Social Media Experiments I’m Trying This Year

    • March 21, 2023
    • 0 comments

    LISTEN ON MOBILE VIEW TRANSCRIPT If social media has taught us anything over these last two years (thanks, TikTok), it’s this. If you get stuck doing what used to work, […]

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  • Mindful Marketing Podcast

    BS-Free Business Advice with Maggie Patterson

    • March 14, 2023
    • 0 comments

    LISTEN ON MOBILE VIEW TRANSCRIPT There are so many influencers with scammy practices and sneaky offers that see them benefit off the backs of vulnerable people who come to them […]

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  • Mindful Marketing Podcast

    Protecting Your Privacy on Social Media with Lanie Lamarre

    • March 7, 2023
    • 5 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Social media isn’t the product. We are. That’s just one of the realities that revealed itself in this week’s conversation with my good friend and […]

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Come say hello on Instagram @onlinedrea

More marketing won’t help much if people are landi More marketing won’t help much if people are landing on an offer they don’t understand or reaching a dead end after they show interest.

Before you increase the content, traffic, or spend, check the basics underneath it: the offer, the message, the path to purchase, and the follow-up.

Find the weakest point first. That’s probably where your attention needs to go next.

👉🏾 Tap the link in my bio to listen.
When marketing isn’t working, adding more can feel When marketing isn’t working, adding more can feel like the obvious next move.

More content. More ads. Another platform. A new tool.

But more attention won’t help much if the offer isn’t clear or you’re putting it in front of people who were never likely to buy in the first place.

This week, I’m breaking down four things to check first: the offer, the message, the path to purchase, and the follow-up. Fix the weak spot first, then put more attention on what’s working.

👉🏾 Tap the link in my bio to listen.
There’s something deeply surreal about standing at There’s something deeply surreal about standing at the front of a room and watching people work through a workbook you helped create.

Today at The Boardroom, I looked out and saw pages open, hands typing, and people genuinely thinking through how they want to show up and get seen.

That workbook started as ideas, conversations, and a whole lot of collaborative work with @uncommonable . Then suddenly, it was real. In people’s hands. Helping them make decisions about their businesses.

So. freaking. Wild!!!!

I’ve spent years teaching marketing through a screen, so moments like this still catch me off guard in the best way. Real people were using something we built to figure out their next steps.

A huge thank you to @thismothermeansbusiness and @itslaurasinclair for creating the kind of room where thoughtful work can actually happen—and for inviting me to be part of it.

I’m still taking it all in, honestly. This whole chapter feels a little surreal. 💛
Podcast burnout is weird because sometimes your wo Podcast burnout is weird because sometimes your workload is technically fine… and your brain is still doing gymnastics over the numbers.

You compare your current capacity to old-you. You see someone else’s downloads. You start inventing a timeline for where your show “should” be by now. Fun! 😂

Becky Mollenkamp and I talked about this, plus what changes when you define success around your actual capacity, your why, and the support you have around you.

👉🏾 Tap the link in my bio to listen.
One of the sneakiest parts of podcast burnout? The One of the sneakiest parts of podcast burnout? The part that has nothing to do with recording an episode.

It’s checking the numbers. Wondering if people are still listening. Watching someone else’s show grow faster and quietly thinking, okay… am I doing this wrong?

Becky Mollenkamp and I got into this on the podcast because whew, the emotional workload of making a show is REAL.

Sometimes what keeps you going is having people around who can say, “Yep. This part is hard. Keep going.”

👉🏾 Tap the link in my bio to listen.
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