If a picture’s worth a thousand words, a solid caption might be priceless! Captions are a fantastic way to catch your audience’s attention, especially when you share a promotion on social media. Learn the ABC’s of writing a good social media caption and how to leave your audience wanting more!
In this podcast episode, I share:
- The 3 W’s for Promoting on Social Media: What do you sell, Who is it for, Why does it matter
- The ABC’s of a Good Social Media Caption: Attention grabber, Benefit statement, Call to action
- Tips for success at writing social media captions
Listen to the episode here:
- “How can you slow your audience from scrolling?”
- “Your reader/follower has to click on ‘read more’ or ‘view more’…so give them a reason to do so!”
- “Your message should be memorable like a commercial jingle.”
Social Media Success Framework – Free Course
This Episode Is Made Possible By:
- Social Report: The world’s most complete social media management platform and my social media management tool of choice.
- Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
Andréa Jones is a social media strategist who works with lifestyle brands to build their online presence through targeted social media and content marketing solutions. She's also the founder of SavvySocialSchool.com – a membership community with everything you need to achieve visibility, growth, and engagement on social media.