As a backbone of many online businesses, content marketing has established itself as an industry favorite topic. While many are talking about the beauty of content marketing, some of you may be confused about how this popular buzzword will work for your brand. Simply put, content marketing is creating and maintaining a two-way conversation with your target market. It’s building relationships based on a well-thought-out strategy in which you give free and valuable information to your audience.
You may have heard about “big data” and thought it was just a tool for huge corporations and businesses. Data driven marketing is something all small businesses can and should engage in, and there are a wealth of inexpensive or free tools that you have at your disposal.
As someone who’s passionate about the power of marketing tools for small businesses, in today’s post, I’m going to break down some of the reasons you should be capitalizing on the power of email marketing for your business!
Ready to dive in? Here are some no nonsense, practical reasons why email lists are worth your time.
Word of mouth has huge potential for marketing your products, but it can be a difficult science to master. You have to strike a careful balance between encouraging your customers to share your business without coming across as pushy, and all the while doing it with the use of social media for maximum broadcasting effect.
Need some help? Read on for these top tips on using social media for word of mouth marketing!
In today’s age of digital marketing, emerging consumer marketing trends can seem cold, revenue-driven, and overly focused on metrics. We target our key demographics, infiltrate social media feeds, and do whatever we can to get our brand in front of consumers who are better than ever at choosing what brands they allow into their lives. […]
Geolocation is an emerging marketing trend that small businesses can and should take advantage of, especially because it allows you to get in touch with customers near you, making it highly relevant for local businesses. Basically, you want to be the first choice for a potential customer looking for your services, and geolocation lets you […]
If you’re a new brand, how do you capture the short attention spans of your audience in the digital age? In this blog post, you’ll learn about the 80/20 rule and what types of content to share on social media.
Content Marketing 101 tips for small businesses and creative entrepreneurs looking to start a blog. This irresistible blog post is filled with many of the content marketing strategies I use on my own clients which helps launch them in the blogging space.