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Andrea Jones – Simpler, Smarter Marketing for Busy People

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  • Home
  • About
  • Work With Me
    • Strategy
    • Services
    • Everything
  • Podcast
  • Contact
  • Mindful Marketing Podcast

    Behind-the-Scenes with Social Report

    • September 5, 2019
    • 1 Comment

    No matter what industry you work in, transparency with clients can make or break your business. After a recent incident caused their users some understandable panic, the folks with Social […]

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  • Mindful Marketing Podcast

    Launching a Book on Social Media with Jodi Brandon

    • August 29, 2019
    • 2 Comments

    Writing a book is one thing; marketing a book is a whole different ball game. Whether you’re ready to launch a finished book or looking for inspiration to finally put […]

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  • Mindful Marketing Podcast

    Finding Clients as an Introvert on Social Media with Heidi Taylor 

    • August 22, 2019
    • 0 comments

    Raise your hand if you’re an introvert! I’m actually a huge introvert so I know firsthand how difficult it can be to put yourself out there for the sake of […]

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  • Mindful Marketing Podcast

    What I Learned at Podcast Movement 2019

    • August 19, 2019
    • 0 comments

    Podcast Movement is the world’s largest podcasting conference. Check it out here: https://podcastmovement.com/ In this bonus episode, I’m sharing my thoughts and what I learned while attending this event. Listen […]

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  • Social Media

    8 Social Media Metrics You Need to Include in Your Reports

    • August 17, 2019
    • 2 Comments

    Determining social media success is all about the metrics. In this blog post, you’ll examine eight social media metrics that you should regularly keep track of.

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  • Mindful Marketing Podcast

    The Key to Growing Your Social Media Audience

    • August 15, 2019
    • 0 comments

      Social media can show you all the love one day and make you feel ghosted the next. Sound familiar? If you’ve ever been frustrated with social media to the […]

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  • Mindful Marketing Podcast

    Building a Niche Community on Social Media with Shayla Perry

    • August 8, 2019
    • 1 Comment

    From building your brand to growing a community, Shayla Perry understands how to use social media to provide real value for others. Rather than getting overwhelmed with posting and having […]

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  • Mindful Marketing Podcast

    Social Media Simplified with Ashley Gartland

    • August 1, 2019
    • 3 Comments

    As an entrepreneur, it’s common to feel like you have to do everything yourself and that’s simply NOT TRUE! It’s so important to remember to avoid the comparison trap and […]

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  • Mindful Marketing Podcast

    Email Marketing and Social Media with Maggie Frank-Hsu

    • July 26, 2019
    • 0 comments

    Social media can be a game-changer for your business, especially if you understand how to build relationships with the right messaging. Maggie Frank-Hsu shares the power of using simple DMs and how email marketing relates to social media by creating those crucial connections with clients!    

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  • Mindful Marketing Podcast

    How to Reignite your Social Media Audience

    • July 19, 2019
    • 2 Comments

    Ever notice a dip in your social media numbers? Or wonder why you have less likes and less comments than you’re used to receiving? Today I share some tools to help understand your social media data along with creative ways to reignite your social media audience!  

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Come say hello on Instagram @onlinedrea

More marketing won’t help much if people are landi More marketing won’t help much if people are landing on an offer they don’t understand or reaching a dead end after they show interest.

Before you increase the content, traffic, or spend, check the basics underneath it: the offer, the message, the path to purchase, and the follow-up.

Find the weakest point first. That’s probably where your attention needs to go next.

👉🏾 Tap the link in my bio to listen.
When marketing isn’t working, adding more can feel When marketing isn’t working, adding more can feel like the obvious next move.

More content. More ads. Another platform. A new tool.

But more attention won’t help much if the offer isn’t clear or you’re putting it in front of people who were never likely to buy in the first place.

This week, I’m breaking down four things to check first: the offer, the message, the path to purchase, and the follow-up. Fix the weak spot first, then put more attention on what’s working.

👉🏾 Tap the link in my bio to listen.
There’s something deeply surreal about standing at There’s something deeply surreal about standing at the front of a room and watching people work through a workbook you helped create.

Today at The Boardroom, I looked out and saw pages open, hands typing, and people genuinely thinking through how they want to show up and get seen.

That workbook started as ideas, conversations, and a whole lot of collaborative work with @uncommonable . Then suddenly, it was real. In people’s hands. Helping them make decisions about their businesses.

So. freaking. Wild!!!!

I’ve spent years teaching marketing through a screen, so moments like this still catch me off guard in the best way. Real people were using something we built to figure out their next steps.

A huge thank you to @thismothermeansbusiness and @itslaurasinclair for creating the kind of room where thoughtful work can actually happen—and for inviting me to be part of it.

I’m still taking it all in, honestly. This whole chapter feels a little surreal. 💛
Podcast burnout is weird because sometimes your wo Podcast burnout is weird because sometimes your workload is technically fine… and your brain is still doing gymnastics over the numbers.

You compare your current capacity to old-you. You see someone else’s downloads. You start inventing a timeline for where your show “should” be by now. Fun! 😂

Becky Mollenkamp and I talked about this, plus what changes when you define success around your actual capacity, your why, and the support you have around you.

👉🏾 Tap the link in my bio to listen.
One of the sneakiest parts of podcast burnout? The One of the sneakiest parts of podcast burnout? The part that has nothing to do with recording an episode.

It’s checking the numbers. Wondering if people are still listening. Watching someone else’s show grow faster and quietly thinking, okay… am I doing this wrong?

Becky Mollenkamp and I got into this on the podcast because whew, the emotional workload of making a show is REAL.

Sometimes what keeps you going is having people around who can say, “Yep. This part is hard. Keep going.”

👉🏾 Tap the link in my bio to listen.
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