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Andrea Jones – Simpler, Smarter Marketing for Busy People

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  • Home
  • About
  • Work With Me
    • Strategy
    • Services
    • Everything
  • Podcast
  • Contact
  • Mindful Marketing Podcast

    7 Ways I Simplified My Business This Year {Special Anniversary Podcast}

    • May 30, 2019
    • 2 Comments

    I’m excited to share how I’m taking a step back from trying to do all the things so I can be more intentional of how I use my time and energy!  

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  • Mindful Marketing Podcast

    How to Showcase Your Brand on Social Media Alexa Taylor

    • May 23, 2019
    • 0 comments

    Graphic design can easily elevate your brand and your business. Expert, Alexa, shares why consistency is key as well as simple strategies to help you connect with your clients!

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  • Mindful Marketing Podcast

    Using Social Media to Build Stronger Connections

    • May 16, 2019
    • 0 comments

    I’m sharing why you absolutely shouldn’t skip those crucial baby steps—and what those steps look like— when building connections online!  

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  • Mindful Marketing Podcast

    How to Have an Outlier Marketing Strategy on Social Media with Jamie Palmer

    • May 9, 2019
    • 2 Comments

    Learn about the strategies for how to best leverage social media for businesses. Whether you’re a solopreneur or working with a team, guest expert shares super simple and valuable ways to up level your marketing game!

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  • Mindful Marketing Podcast

    Social Media for Lifestyle Bloggers with Sarah Von Bargen

    • May 3, 2019
    • 1 Comment

    Some people teach, some hang drywall, and others—like Sarah Von Bargen—WRITE. I myself used to be a fashion blogger back in the day, so I’m totally excited to talk with […]

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  • Social Media

    Why I Switched to Using Social Report for Social Media Management {Video Included}

    • April 29, 2019
    • 3 Comments

    I started using Social Report in September of 2018. And, at that time, I was using different tools for different things. I was using a tool for Facebook, Twitter, and […]

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  • Mindful Marketing Podcast

    How to Build Relationships on Social Media with Abby Herman

    • April 25, 2019
    • 0 comments

    We all know content marketing is crucial to having a successful business. However, before you can get anyone to pay attention to your content, you’ve got to lay the groundwork […]

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  • Mindful Marketing Podcast

    The Importance of Evolving with Your Social Media Audience Featuring Elle Drouin

    • April 18, 2019
    • 0 comments

    Elle joins me to discuss what it’s like to evolve with your business and really understand what user data says about your brand and your product. She shares tips for how to access great content whether it’s for social media, your website, or your new subscription-based program!

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  • Mindful Marketing Podcast

    The Powerful Combination of SEO and Social Media with Meg Clarke

    • April 11, 2019
    • 0 comments

    Search Engine Optimization is such a vital part of having a successful online business but it’s also a topic that intimidates so many business owners and entrepreneurs. In this episode, guest expert Meg Clarke shares how to make the most of your SEO strategy.

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  • Mindful Marketing Podcast

    How Social Media Engagement Affects Your Bottom Line

    • April 4, 2019
    • 0 comments
    How Social Media Engagement Affects Your Bottom Line

    In 2019, advertising has completely shifted from communicating through one-way ads to two-way conversations. Social media really allows customers to not only connect with businesses but to connect with other customers as well. It’s important to know how social media engagement really affects your bottom line so you can leverage your platforms as much as possible!

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Come say hello on Instagram @onlinedrea

I’ve been struggling to show up online lately. Li I’ve been struggling to show up online lately.

Life has felt especially heavy, and one of the reasons is that last week, our graphic designer, Amanda, passed away after living with cancer.

If you’ve ever worked with us as a client, purchased one of our templates, joined the Mindful Marketing Lab, listened to the podcast, watched a YouTube video, or simply recognized my brand over the past several years, you’ve seen Amanda’s work.

She wasn’t just “the designer.” She helped shape the visual identity of this business. She took ideas that lived in my head and turned them into something people could recognize, connect with, and remember. So much of what OnlineDrea looks and feels like today carries her fingerprints.

Amanda was incredibly talented, endlessly creative, and somehow always managed to make things more beautiful than I imagined they could be. Even more than that, she was kind. The kind of person whose smile made you smile right back.

She leaves behind work that will continue to be seen by thousands of people every single day, and I hope that’s something her family can hold onto. Her creativity lives on in every course, every template, every thumbnail, every graphic, and every corner of this business.

The world is a little less bright without her in it.

Thank you, Amanda, for sharing your gifts with all of us. You made this business better, and you made my life better. You’ll be deeply missed. 🤍
Everyone is yapping on camera right now 😂 So natu Everyone is yapping on camera right now 😂

So naturally, I had to look into the viral Yap Challenge and figure out why people are paying hundreds of dollars to post 40 videos in 40 days.

In this episode, I’m breaking down what’s smart about it, what feels a little unhinged, and whether it actually makes sense for your marketing.

Listen now wherever you get your podcasts. Just search for "Mindful Marketing Podcast" 😇
I’ve been in business for 12+ years, through sever I’ve been in business for 12+ years, through several pivots, two kids, a few messy seasons, and plenty of “wait… why am I doing it this way?” moments.

So yes, I have thoughts about what I’d do differently if I were starting over today.

I’d build the business around my actual personality sooner. I’d take YouTube seriously before I felt “ready.” I’d spend more time creating genuine relationships instead of overthinking every room I walked into.

I’d also make it painfully obvious how people could work with me and give the boring backend stuff the attention it deserves. Turns out, clear offers and functional systems make the fun, creative parts a whole lot easier.

Hindsight is generous like that. It shows you how much energy you spent trying to look professional when being recognizably yourself would’ve gotten you further.

Which one would you focus on first?

And if your marketing currently feels more complicated than it needs to be, comment LESSKIT and I’ll send you the free Do Less, Market Better Kit.
When I started talking about doing less marketing, When I started talking about doing less marketing, I noticed something interesting.

Some people assumed I’d stopped caring about growth. 😣

That I’d settled.
That I wasn’t ambitious anymore.
That I was telling people to lower their expectations.

Nope. 😂

I still have pretty big goals for my business.

I still love marketing. Honestly, I think it’s one of the coolest parts of running a business.

I still experiment. I still track what works. I still spend time thinking about strategy.

The difference is that I stopped believing more is always better.

More platforms.
More posts.
More hacks.
More pressure.
More guilt when life gets… well… life.

These days, I’m way more interested in asking better questions.

What’s actually moving the business forward?
What feels sustainable?
What deserves my energy?

Because I don’t want a business that only works during my most productive weeks. I want one that still works when my kids are sick, when life gets messy, or when I simply want to close my laptop and go be a human.

That’s what “do less” has always meant to me.

Not smaller dreams.
Smarter decisions.

💬 Which slide hit you the hardest? I’d love to know.
Please stop blaming Mr. AL, the grumpy algorithm. Please stop blaming Mr. AL, the grumpy algorithm. If your social media isn’t popping lately, it might be time to take a look in the mirror. 🪞
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