• IGTV vs STORIES: What’s the Difference?

    The other day in the Savvy Social School, someone posed an interesting question that really got me thinking. They asked: What’s the difference between Instagram Stories and IGTV, and how do you use them both effectively?  Here’s the short answer:  IGTV is Instagram’s answer to YouTube. It’s perfect for long form content that’s polished and […]

  • What is the Savvy Social School?

    Let me ask you something… Which do you think is more important: 100 fans who buy what you sell and share with their friends OR 10,000 Instagram followers who occasionally like a picture. I’ll take the 100 engaged fans any day. That’s what a WIN looks like for me. And that’s what I want a […]