As a business owner, it’s important to focus on the sales data in order to build your marketing strategies based on the facts. But how do the two play together?
In today’s episode, Lyndsay Clements shares with us how she manages the relationship of sales data and marketing data for her clients.
In this episode of the podcast, we talk about:
- Lyndsay’s quarterly approach to editorial calendar planning
- Which marketing metrics relate to the different pieces of the funnel
- Why Lyndsay joined the mentorship program and how that’s changed her business growth
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- “If you're a service-based business…you need to know if you're going to grow your business to hit your goals. Because you could grow in the wrong area and not actually hit your profits.”
- “I think it's also important just to understand the customer or the client that you're working with and how often you need to be in front of them and how much.”
- “It's so good to just pour into your business and be smart about it too, because…at the end of the day, [decide] which one's going to give you the most return on your investment and the most value.”
About the Guest:
Lyndsay Clements is the owner of Ellen Grace Marketing and is passionate about helping business owners grow their sales through solid marketing strategies and effective execution. She believes that consumers are overwhelmed with choices and brands need to (more than ever) build authentic relationships with their customers in order to stand out. Whether you’re a new business looking for guidance or a thriving company looking to take marketing off your plate, Lyndsay's framework helps you eliminate the overwhelm and implement a custom strategy so you can reach your goals quickly.
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