Trying to find a way to get your marketing emails to stand out from the rest? Tarzan “T-Boss” Kay has spent nearly 5 years studying what kind of email content resonates with her audience the best and how to separate herself from the crowd.

Her willingness to try something different showed her that her audience didn’t necessarily want more “insider secrets” about strategy like everyone else was doing, but wanted a more personable, authentic look into her life as a business owner.

In this episode of the podcast, we talk about:

  • What kind of copy Tarzan’s audience gravitated most towards
  • Being vulnerable and authentic in your copy
  • How to use feedback to improve your copy (without taking trolls personally)
  • Using Instagram to help you create email content
  • Tarzan’s best copywriting tip for writing emails that connect with your audience

This Episode Was Made Possible By:

Fanbooster by Traject
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Memorable Quotes:

  • “I'm someone who's on this important path of being truthful. And that's how I show up in my emails.”
  • “Building a business is a personal development journey.”
  • “I have to find a way for it to be fun.”
  • “The rule of one {in copywriting} is more than just one call to action. It means one reader, one purpose, one big idea, one core emotion- one all the way across the board.”

About the Guest:

Tarzan Kay is an email marketing expert who teaches how to sell big with truth-infused, story-based emails.

Tarzan is a former copywriter-for-hire who specializes in fun-to-read, more-addictive-than-Netflix email copy. Her online courses teach course creators how to infuse their emails with story and make consistent sales without using harmful persuasion strategies.

In a previous life, Tarzan was a music major and – like so many copywriters – did a 3-year stint in law school, en français! She found her way to the online space through blogging and social media (“What’s up, overdue credit card bills and low-paying clients!”).

When T-Boss isn’t writing delectable emails from behind a desk, she can often be found taking mid-day dunks in the ice bath a la Wim Hof, solving a Rubik’s cube, or singing show tunes in the shower.

Tarzan lives in Niagara with her partner and two kiddos.

Website
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Resources Mentioned:

Access the Social Media Rockstar Framework Free Course
Savvy Social School
10 Email Swipe Files Freebie

Writing Personality-driven Emails They’ll LOVE with Tarzan Kay