Andrea Jones – Simpler, Smarter Marketing for Busy People
This month, we’re talking all about LinkedIn and how we as marketers can leverage this platform in 2021. In this episode of the podcast, we talk about: How to get build your profile to attract the RIGHT people The best way to encourage engagement on LinkedIn What you should be focused on for LinkedIn Success […]
Over the past few years, I’ve seen my students and clients reach their goals faster and with less energy. ➡️ They’re posting less and getting more results. ➡️ They’re connecting with quality people (and they’ve left the vanity numbers behind). ➡️ They’re having actual conversations with potential clients, collaborators, and partners. And this is all […]
Social media is changing rapidly and we’re going to have to shift how we do things in 2021 to keep up. Wondering what changed this year? Looking for how to be fresh and current in 2021? In this episode of the podcast, I talk about: What changes social media saw in 2020 A few predictions […]
As I’m writing this, we’re currently in a worldwide pandemic that has had a huge impact on the world and its economy. Businesses have had to change and adapt to a shopping climate that suddenly looks way different than it did a year ago. For local businesses, digital media and marketing has never been more […]
The question of niching comes up often as social media managers begin to build their business. Should you niche? How does one choose a niche? And how does that niche impact business? In today’s episode, Susan Ellis-Saller shares her niche of working with spiritual businesses. In this episode, we talk about: How Sue landed on […]
Social media as a career barely excited 10 years ago. It’s really within those 10 years that the idea of having a single person or team manage social media became a huge priority for businesses both online and offline. So how does someone decide to be a social media manager if the industry is so […]
As a business owner, it’s important to focus on the sales data in order to build your marketing strategies based on the facts. But how do the two play together? In today’s episode, Lyndsay Clements shares with us how she manages the relationship of sales data and marketing data for her clients. In this episode […]
Recently in the Savvy Social School, one of my students and I were discussing a question I get asked a lot: should your business have one or two Instagram accounts? If your brand has two business branches, or if you have a main job and a side hustle, or even if your business is launching […]
The mind is a powerful tool. Sometimes as business owners we use it for good in creating, building, and improving on our craft. But sometimes, we wield this weapon against us and unknowingly turn our brains into weapons of destruction. We internalize emails, judge our followers, and compare ourselves to social media influencers which in […]
Sales funnels, marketing, and advertising are crucial to your business’s success, but ultimately, your customers are buying YOU. Jennifer Spivak joins me and explains how she relies on her personality for marketing, why you don’t need a complicated funnel, and the importance of knowing your ideal client very well so you can build the business […]
