The news heard ‘round the social media marketing world is that Instagram is no longer “just a photo sharing app” and is now switching to a more entertainment, video based platform! The changes have certainly shaken up the social media landscape and have many online entrepreneurs wondering exactly what that means for their business and if they’ll be forced to start using video.

Before you panic, I’m sharing exactly what head of Instagram Adam Mosseri announced, what that means for social media marketing, and how you can take advantage of these new changes instead of letting them weigh you down.

In this episode of the podcast, I talk about:

  • The new role of video on Instagram
  • Why now is the time to build a personal brand
  • Implementing new video strategies without overwhelming yourself
  • Q&A session for your IG questions

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Memorable Quotes:

  • “How can we as business owners stay relevant?”
  • “If you haven’t started video yet, now is the time.”
  • “Simply having photos is not going to be enough for Instagram
  • “I see a lot of negativity around this, but I want to challenge you to shift your thinking into the opportunity of growing…”

Resources Mentioned:

Adam Mosseri’s announcement
Livestream replay
August Video Confidence Challenge in the Savvy Social School
Episode 129: End of Year Review – 2020 Edition & 2021 Predictions
Episode 82: Social Media Sales Funnels
Social Media Sales Funnel Masterclass
Free Instagram Mindset Guide