Why is livestreaming so important in 2021 and should you be including it in your social media strategy?

There’s a distinct difference in energy between live streaming and a typical static post that can’t be replicated, and in a time when our audiences are craving connection, authenticity, and interaction, live video can have amazing benefits.

Social media is increasingly becoming a video focused method of marketing and live streaming is a great way to tap into this new trend.

In this episode, we talk about:

  • The benefits of using live video, even for podcasters
  • 3 amazing ways to leverage live streaming
  • The surprising benefit that helps with market research
  • How Restream can make live streaming easier and more impactful for your business

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Memorable Quotes:

  • “It’s [live video] a good way for us to directly connect with our customers”
  • “It’s an opportunity to give people a behind the scenes look at your business… how you do what you do, and how you’re better than the rest.”
  • “Cause when they see your face, and they see your excitement and passion…they’re more likely to trust you.”

About the Guest:

Grace Duffy is the Virtual Events Manager at Restream, where she oversees their involvement in industry events – both big and small. She looks after a series of live shows hosted by a phenomenal line-up of live streaming experts on the Restream channels.

Grace is also the co-host and producer of Social Media News Live, a weekly live show and podcast that keeps you up-to-date on what's happening in the world of social media.

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Resources Mentioned:

Download the free Livestream Guide
Try Restream free for 7 days

Getting Started With Live Video with Restream