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Andrea Jones – Simpler, Smarter Marketing for Busy People

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  • Home
  • About
  • Work With Me
    • Strategy
    • Services
    • Everything
  • Podcast
  • Contact
  • Mindful Marketing Podcast

    Fixing Your Broken Social Media Sales Funnel

    • October 10, 2023
    • 11 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT From attracting the right audience to building connections and converting leads, it all starts with your social media sales funnel. Whether intentional or not, everybody […]

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  • Social Media

    Instagram Pinned Post Showcase Inside of the Savvy Social School

    • October 6, 2023
    • 0 comments

    Peek inside for a showcase of those who completed our recent “Get It Done” mini-challenge in the Savvy Social School. Our focus for this session was Instagram Pinned Posts.

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  • Mindful Marketing Podcast

    The Ultimate Content Repurposing Hack

    • October 3, 2023
    • 9 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT The days of copying and pasting content from one platform to another are long gone. If this is true (and trust me, the results don’t […]

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  • Mindful Marketing Podcast

    Social Media For Introverts with Tara Reid

    • September 26, 2023
    • 1 Comment

    LISTEN ON MOBILE VIEW TRANSCRIPT As introverts, the idea of putting yourself out there on social media can feel overwhelming. But fear not because my special guest, Tara Reid, The […]

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  • Mindful Marketing Podcast

    Let’s Create Your Holiday Season Sales Strategy

    • September 19, 2023
    • 4 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT From Halloween to New Year’s, the holiday season is the perfect time to give your busy life an infusion of fun and excitement. It’s the […]

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  • Client Showcase

    Client Showcase: From 80 to 108K: Graham Weaver’s TikTok Triumph in Less Than 7 Months

    • September 13, 2023
    • 0 comments

    In November 2021, the people-first focused visionary thought leader and founding partner of Alpine Investors, Graham Weaver, approached us with a huge vision that felt more aspirational than achievable. Grow […]

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  • Mindful Marketing Podcast

    Stop Being A Platform Loyalist (Here’s 5 Reasons Why)

    • September 12, 2023
    • 0 comments

    LISTEN ON MOBILE VIEW TRANSCRIPT These social platforms ain’t loyal, so why should you? I always recommend getting started on one platform, but if you’re ready for your next level […]

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  • Mindful Marketing Podcast

    Let’s Create A Podcast Launch Plan with Becky Mollenkamp

    • September 5, 2023
    • 1 Comment

    LISTEN ON MOBILE VIEW TRANSCRIPT Unveiling a new product or service is super exciting – but how you launch it to the world can make or break its success. Especially […]

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  • Mindful Marketing Podcast

    Taking The Unconference Approach at The Savvy Social Retreat

    • August 29, 2023
    • 0 comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Let’s go behind the scenes and hear the story of creating an unconventional leadership retreat. The Savvy Social Retreat is taking the unconference approach to […]

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  • Mindful Marketing Podcast

    Why Instagram Reels Isn’t That Far Behind TikTok

    • August 22, 2023
    • 1 Comment

    LISTEN ON MOBILE VIEW TRANSCRIPT Instagram is definitely showing some younger sibling vibes while trying to keep up with big brother TikTok. But clearly, IG is taking some good notes […]

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Come say hello on Instagram @onlinedrea

More marketing won’t help much if people are landi More marketing won’t help much if people are landing on an offer they don’t understand or reaching a dead end after they show interest.

Before you increase the content, traffic, or spend, check the basics underneath it: the offer, the message, the path to purchase, and the follow-up.

Find the weakest point first. That’s probably where your attention needs to go next.

👉🏾 Tap the link in my bio to listen.
When marketing isn’t working, adding more can feel When marketing isn’t working, adding more can feel like the obvious next move.

More content. More ads. Another platform. A new tool.

But more attention won’t help much if the offer isn’t clear or you’re putting it in front of people who were never likely to buy in the first place.

This week, I’m breaking down four things to check first: the offer, the message, the path to purchase, and the follow-up. Fix the weak spot first, then put more attention on what’s working.

👉🏾 Tap the link in my bio to listen.
There’s something deeply surreal about standing at There’s something deeply surreal about standing at the front of a room and watching people work through a workbook you helped create.

Today at The Boardroom, I looked out and saw pages open, hands typing, and people genuinely thinking through how they want to show up and get seen.

That workbook started as ideas, conversations, and a whole lot of collaborative work with @uncommonable . Then suddenly, it was real. In people’s hands. Helping them make decisions about their businesses.

So. freaking. Wild!!!!

I’ve spent years teaching marketing through a screen, so moments like this still catch me off guard in the best way. Real people were using something we built to figure out their next steps.

A huge thank you to @thismothermeansbusiness and @itslaurasinclair for creating the kind of room where thoughtful work can actually happen—and for inviting me to be part of it.

I’m still taking it all in, honestly. This whole chapter feels a little surreal. 💛
Podcast burnout is weird because sometimes your wo Podcast burnout is weird because sometimes your workload is technically fine… and your brain is still doing gymnastics over the numbers.

You compare your current capacity to old-you. You see someone else’s downloads. You start inventing a timeline for where your show “should” be by now. Fun! 😂

Becky Mollenkamp and I talked about this, plus what changes when you define success around your actual capacity, your why, and the support you have around you.

👉🏾 Tap the link in my bio to listen.
One of the sneakiest parts of podcast burnout? The One of the sneakiest parts of podcast burnout? The part that has nothing to do with recording an episode.

It’s checking the numbers. Wondering if people are still listening. Watching someone else’s show grow faster and quietly thinking, okay… am I doing this wrong?

Becky Mollenkamp and I got into this on the podcast because whew, the emotional workload of making a show is REAL.

Sometimes what keeps you going is having people around who can say, “Yep. This part is hard. Keep going.”

👉🏾 Tap the link in my bio to listen.
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