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Andrea Jones – Simpler, Smarter Marketing for Busy People

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  • Home
  • About
  • Work With Me
    • Strategy
    • Services
    • Everything
  • Podcast
  • Contact
  • Mindful Marketing Podcast

    Why I’m Leaving Teachable

    • June 20, 2023
    • 26 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT As a course creator and community leader, the best thing you can do is listen to your customers. Listening to user feedback was the reason […]

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  • Mindful Marketing Podcast

    Grow Faster And Do More With A Social Media Manager with Hayley Akins

    • June 13, 2023
    • 6 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Marketing a business on social media is hard enough. Try adding a personal brand on top of that. How do you make it work? That’s […]

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  • Mindful Marketing Podcast

    Is The Social Media Algorithm Friend or Foe?

    • June 6, 2023
    • 23 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Mr. Al, the Social Media Algorithm is everything and a mystery all at the same time. And that can be super confusing for founders who […]

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  • Mindful Marketing Podcast

    Four Social Media Experiments And The Results

    • May 30, 2023
    • 3 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Y’all know I love trying out new tactics and strategies on social media and reporting back to you, you know, so you don’t have to. […]

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  • Mindful Marketing Podcast

    The No-Plan TikTok Strategy with Michelle Edgemont

    • May 23, 2023
    • 0 comments

    LISTEN ON MOBILE VIEW TRANSCRIPT From a 90-day content creation strategy to no plan at all. Either can work when you show up fully human on TikTok. My favorite social […]

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  • Client Showcase

    Client Showcase: A Sustainable Growth And Engagement Strategy For A Podcast Community For Women and Non-binary Folks

    • May 22, 2023
    • 2 Comments

    She Podcasts is a popular podcasting community for women and non-binary folks. While being popular is usually the holy grail of marketing, for She Podcasts, this meant a growing community […]

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  • Mindful Marketing Podcast

    Strategies For Keeping Your Emotions in Check on Social Media

    • May 16, 2023
    • 8 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Whatever happened to empathy, compassion, and positivity on social media? From angry rants, racist comments, and microaggressions to calls for boycotts and canceling each other, […]

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  • Mindful Marketing Podcast

    Own Your KPIs Like A RuPaul Drag Race All Star

    • May 9, 2023
    • 49 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT If reviewing your social media metrics feels like getting on a scale for a weekly weigh-in, there’s no need to be nervous or put it […]

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  • Savvy Social School Spotlight

    Meet Jackie Barker: Creating Stress-Free Design Experiences For Online Businesses

    • May 8, 2023
    • 0 comments

    In our Savvy Student Spotlight Series, we shine a light on our amazing Savvy Social School Alumni and let them tell their stories. Today we’re introducing a big supporter of […]

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  • Mindful Marketing Podcast

    Why Growth-Minded CEOs Can’t Ignore TikTok with Racheal Cook

    • May 2, 2023
    • 0 comments

    LISTEN ON MOBILE VIEW TRANSCRIPT If you thought TikTok was for fun and not for growth-minded CEOs, think again. Racheal Cook is the host of the masterclass-style podcast, Promote Yourself […]

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Come say hello on Instagram @onlinedrea

More marketing won’t help much if people are landi More marketing won’t help much if people are landing on an offer they don’t understand or reaching a dead end after they show interest.

Before you increase the content, traffic, or spend, check the basics underneath it: the offer, the message, the path to purchase, and the follow-up.

Find the weakest point first. That’s probably where your attention needs to go next.

👉🏾 Tap the link in my bio to listen.
When marketing isn’t working, adding more can feel When marketing isn’t working, adding more can feel like the obvious next move.

More content. More ads. Another platform. A new tool.

But more attention won’t help much if the offer isn’t clear or you’re putting it in front of people who were never likely to buy in the first place.

This week, I’m breaking down four things to check first: the offer, the message, the path to purchase, and the follow-up. Fix the weak spot first, then put more attention on what’s working.

👉🏾 Tap the link in my bio to listen.
There’s something deeply surreal about standing at There’s something deeply surreal about standing at the front of a room and watching people work through a workbook you helped create.

Today at The Boardroom, I looked out and saw pages open, hands typing, and people genuinely thinking through how they want to show up and get seen.

That workbook started as ideas, conversations, and a whole lot of collaborative work with @uncommonable . Then suddenly, it was real. In people’s hands. Helping them make decisions about their businesses.

So. freaking. Wild!!!!

I’ve spent years teaching marketing through a screen, so moments like this still catch me off guard in the best way. Real people were using something we built to figure out their next steps.

A huge thank you to @thismothermeansbusiness and @itslaurasinclair for creating the kind of room where thoughtful work can actually happen—and for inviting me to be part of it.

I’m still taking it all in, honestly. This whole chapter feels a little surreal. 💛
Podcast burnout is weird because sometimes your wo Podcast burnout is weird because sometimes your workload is technically fine… and your brain is still doing gymnastics over the numbers.

You compare your current capacity to old-you. You see someone else’s downloads. You start inventing a timeline for where your show “should” be by now. Fun! 😂

Becky Mollenkamp and I talked about this, plus what changes when you define success around your actual capacity, your why, and the support you have around you.

👉🏾 Tap the link in my bio to listen.
One of the sneakiest parts of podcast burnout? The One of the sneakiest parts of podcast burnout? The part that has nothing to do with recording an episode.

It’s checking the numbers. Wondering if people are still listening. Watching someone else’s show grow faster and quietly thinking, okay… am I doing this wrong?

Becky Mollenkamp and I got into this on the podcast because whew, the emotional workload of making a show is REAL.

Sometimes what keeps you going is having people around who can say, “Yep. This part is hard. Keep going.”

👉🏾 Tap the link in my bio to listen.
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