On this episode of The Savvy Social Podcast, I’m sharing my guest feature with Emily Thompson on her Being Boss Podcast, the show for creatives, business owners, and entrepreneurs who want to take control of their work and live life on their own terms.

From my journey as Spa Manager to Social Media Agency owner to learning how to keep up with the trends while staying focused on creating genuine connection and community–we talked about all things social media!

In this episode of the podcast, we talk about:

  • What Marriot got wrong about Social Media in 2013
  • The ever-changing tide of social media
  • Why I’m a social media dinosaur
  • The content platforms love to reward
  • Social Media as a search engine
  • The social media comparison game

This Episode Was Made Possible By:

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Listen to the episode here:

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Memorable Quotes:

  • “I built my business on this repeatable service that I could deliver to people who need it fairly consistently. And I actually didn't call myself an agency until about two years ago. I always called myself a freelancer who just happens to have other people on her team. And that transition was a huge mental shift for me before I actually started changing it.” – Andréa Jones
  • “It's been a challenge for small businesses over the past couple of years because there's this idea on social media that, no, it's no longer a place for personal connection. We have to show up with this professionalism. We need a professional photo shoot. We have to have, you know, the videographer and every post has to be perfectly designed.” – Andréa Jones
  • “Not only are we spending more time on social media, but it feels like it's not as impactful as it used to be. So from a bird's eye view, I do see a lot of business owners kind of struggling with how to show up on social media. Is it a good tool to use as a way to grow my business? How much time should I invest here, or should I just completely get rid of it?” – Andréa Jones
  • “That's very gratifying to me. I can create a piece of content and that will live here forever. Instagram? Not so much the case. But for, but for that to be changing, it definitely makes Instagram a more viable option for spending that time, money, and energy to create the thing, because it will last more than four hours.” – Emily Thompson

Resources Mentioned:

Special thanks to Emily Thompson, host of Being Boss Podcast
Listen to the original episode here
Being Boss website
Follow Emily on social media: