Andrea Jones – Simpler, Smarter Marketing for Busy People
LISTEN ON MOBILE VIEW TRANSCRIPT From a 90-day content creation strategy to no plan at all. Either can work when you show up fully human on TikTok. My favorite social platform is getting the love it deserves from my guest, Michelle Edgemont, owner and creative director of Michelle Edgemont Design. An early Instagram adopter, in […]
She Podcasts is a popular podcasting community for women and non-binary folks. While being popular is usually the holy grail of marketing, for She Podcasts, this meant a growing community that was becoming impossible to manage, especially when community growth wasn’t driving in increased revenue. They tried different unique offerings, events, and tactics, but it […]
LISTEN ON MOBILE VIEW TRANSCRIPT Whatever happened to empathy, compassion, and positivity on social media? From angry rants, racist comments, and microaggressions to calls for boycotts and canceling each other, negative emotions ride way way way way way too high on social media. As a business owner who can’t avoid social media as a tool […]
LISTEN ON MOBILE VIEW TRANSCRIPT If reviewing your social media metrics feels like getting on a scale for a weekly weigh-in, there’s no need to be nervous or put it off until next week anymore. Yes, your social media analytics can be boring, overwhelming, and even confusing, but if the queens of RuPaul’s drag race […]
In our Savvy Student Spotlight Series, we shine a light on our amazing Savvy Social School Alumni and let them tell their stories. Today we’re introducing a big supporter of the School, especially during the LinkedIn Jumpstart Challenge, and owner of the Barefoot Design Collective, Jackie Barker. Jackie and her team (more on them below) […]
LISTEN ON MOBILE VIEW TRANSCRIPT If you thought TikTok was for fun and not for growth-minded CEOs, think again. Racheal Cook is the host of the masterclass-style podcast, Promote Yourself to CEO, and today, she stopped by the show to deliver an absolute masterclass on content creation strategies for CEOs, especially if you’ve been nervous […]
LISTEN ON MOBILE VIEW TRANSCRIPT Is it time for your business to give up on Twitter? That’s a question that makes sense given the wild wide ride Elon Musk is taking a platform once known as one of the greatest places on the web for community and connection. But the answer isn’t so simple. While […]
LISTEN ON MOBILE VIEW TRANSCRIPT I tried out Instagram broadcast channels, so you don’t have to, and here’s what you need to know. Broadcast channels are just one of the unexpected and unrequested recent features presented by Instagram, the platform that’s constantly evolving–for better or worse. Its latest dive into the group chat-like Broadcast Channels […]
LISTEN ON MOBILE VIEW TRANSCRIPT With 3.5 billion downloads and over 150 million users every day in the US, it’s safe to say TikTok is one of the most popular social media platforms in the world. TikTok’s popularity didn’t happen by chance. With its work-of-art algorithm and opportunities for anyone, even newbies, to gain popularity, […]
In our Savvy Student Spotlight Series, we shine a light on our amazing Savvy Social School Alumni and let them tell their stories. Today we’re happy to introduce you to the grand prize winner of the 2023 LinkedIn Jumpstart Challenge. Ashley James! Ashley’s marketing firm, ALJ Digital LLC, is leading the charge in elevating diverse […]
