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Andrea Jones – Simpler, Smarter Marketing for Busy People

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  • Home
  • About
  • Work With Me
    • Strategy
    • Services
    • Everything
  • Podcast
  • Contact
  • Mindful Marketing Podcast

    Which Social Media Platform Is Right For Your Business?

    • August 15, 2023
    • 1 Comment

    LISTEN ON MOBILE VIEW TRANSCRIPT No founder wants to fall into the trap of spending more time being a pseudo-social media manager than actually running their business. But this is […]

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  • Mindful Marketing Podcast

    2023 YouTube Growth Strategies For Businesses (including AI) with Trena Little

    • August 8, 2023
    • 4 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT If you’re a founder and you’re treating YouTube like you’re an influencer trying to go viral, it’s time to shift your mindset and strategy. In […]

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  • Client Showcase

    Client Showcase: How Afrosexology Turned Social Media Engagement Into Real Community Growth

    • August 1, 2023
    • 2 Comments

    What if you created a brave space for the Black diaspora to belong and radically love themselves and their sexuality? Dalychia & Rafaella, the founders of Afrosexology, have done exactly […]

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  • Mindful Marketing Podcast

    What Happens After You Go Viral with Dr. Julia Colangelo

    • August 1, 2023
    • 2 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Is going viral and instantly gaining tens of thousands of followers your goal? If so, my guest, Dr. Julia Colangelo, professor at Columbia University and […]

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  • Mindful Marketing Podcast

    How To Use The Instagram Algorithm To Your Advantage

    • July 25, 2023
    • 3 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT One of the biggest challenges founders face when using Instagram is all the options. It’s super confusing and overwhelming when you’re trying to decide if […]

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  • Mindful Marketing Podcast

    Social Media Trends: The Dos and Don’ts for Business Owners

    • July 18, 2023
    • 2 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Is your business Trend Savvy? Wait, I have a better question. Should your business be Trend Savvy? One of the biggest challenges founders face in […]

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  • Client Showcase

    Client Showcase: Money Coach Extraordinaire Successfully Separates Personal Brand From Company Brand – and Grows Engagement For Both

    • July 13, 2023
    • 7 Comments

    Hello Seven wants you to make more money…Period. As a women-run company specializing in business, marketing, financial, and legal training, Hello Seven’s mission is to balance the economic scales so […]

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  • Mindful Marketing Podcast

    Reacting and Responding To Negative Feedback On Social Media

    • July 11, 2023
    • 16 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT What’s the hardest piece of negative feedback you’ve ever received on social media? If you’re building an online community, I’m sure you have more than […]

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  • Mindful Marketing Podcast

    Instagram Community Building Strategies with Deanna Seymour

    • July 4, 2023
    • 9 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT If you want to have staying power on social media, you have to get social! Forget followers, likes, and other analytics, building a community on […]

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  • Mindful Marketing Podcast

    Why Social Media Is Not Easy

    • June 27, 2023
    • 14 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT The good old days of posting whatever you want to every single platform are over. Now social media has turned into something more complicated. It’s […]

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Come say hello on Instagram @onlinedrea

More marketing won’t help much if people are landi More marketing won’t help much if people are landing on an offer they don’t understand or reaching a dead end after they show interest.

Before you increase the content, traffic, or spend, check the basics underneath it: the offer, the message, the path to purchase, and the follow-up.

Find the weakest point first. That’s probably where your attention needs to go next.

👉🏾 Tap the link in my bio to listen.
When marketing isn’t working, adding more can feel When marketing isn’t working, adding more can feel like the obvious next move.

More content. More ads. Another platform. A new tool.

But more attention won’t help much if the offer isn’t clear or you’re putting it in front of people who were never likely to buy in the first place.

This week, I’m breaking down four things to check first: the offer, the message, the path to purchase, and the follow-up. Fix the weak spot first, then put more attention on what’s working.

👉🏾 Tap the link in my bio to listen.
There’s something deeply surreal about standing at There’s something deeply surreal about standing at the front of a room and watching people work through a workbook you helped create.

Today at The Boardroom, I looked out and saw pages open, hands typing, and people genuinely thinking through how they want to show up and get seen.

That workbook started as ideas, conversations, and a whole lot of collaborative work with @uncommonable . Then suddenly, it was real. In people’s hands. Helping them make decisions about their businesses.

So. freaking. Wild!!!!

I’ve spent years teaching marketing through a screen, so moments like this still catch me off guard in the best way. Real people were using something we built to figure out their next steps.

A huge thank you to @thismothermeansbusiness and @itslaurasinclair for creating the kind of room where thoughtful work can actually happen—and for inviting me to be part of it.

I’m still taking it all in, honestly. This whole chapter feels a little surreal. 💛
Podcast burnout is weird because sometimes your wo Podcast burnout is weird because sometimes your workload is technically fine… and your brain is still doing gymnastics over the numbers.

You compare your current capacity to old-you. You see someone else’s downloads. You start inventing a timeline for where your show “should” be by now. Fun! 😂

Becky Mollenkamp and I talked about this, plus what changes when you define success around your actual capacity, your why, and the support you have around you.

👉🏾 Tap the link in my bio to listen.
One of the sneakiest parts of podcast burnout? The One of the sneakiest parts of podcast burnout? The part that has nothing to do with recording an episode.

It’s checking the numbers. Wondering if people are still listening. Watching someone else’s show grow faster and quietly thinking, okay… am I doing this wrong?

Becky Mollenkamp and I got into this on the podcast because whew, the emotional workload of making a show is REAL.

Sometimes what keeps you going is having people around who can say, “Yep. This part is hard. Keep going.”

👉🏾 Tap the link in my bio to listen.
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