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Andrea Jones – Simpler, Smarter Marketing for Busy People

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  • Home
  • About
  • Work With Me
    • Strategy
    • Services
    • Everything
  • Podcast
  • Contact
  • Mindful Marketing Podcast, Mindful Marketing Podcast

    Dark Social: What is it + How it’s Affecting Your Business

    • October 22, 2024
    • 2 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Let’s talk about the mysterious world of dark social—and no, it’s not some secret, underground social network (though that sounds way cooler than it actually […]

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  • Mindful Marketing Podcast, Mindful Marketing Podcast

    Breaking the Mold in Branding with Chloé Nwangwu

    • October 15, 2024
    • 0 comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Ever feel like your brand is just blending into the background? Or like you’re stuck under some kind of invisibility cloak (but not the cool […]

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  • Mindful Marketing Podcast, Mindful Marketing Podcast

    Growing a Newsletter Without Social Media: Building Sustainable Success with Jessica Lackey

    • October 8, 2024
    • 1 Comment

    LISTEN ON MOBILE VIEW TRANSCRIPT Ready to build your email list without becoming glued to Instagram? (Yes, it’s possible!) In this episode, I chat with business strategist and systems guru […]

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  • Mindful Marketing Podcast, Mindful Marketing Podcast

    Marketing Your Business During an Election Year with Josephine Agrawal, and Megan Griffith

    • October 1, 2024
    • 0 comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Social media during election season? Yeah, it’s a lot, right? 🙃 If you’re feeling a little overwhelmed, you’re definitely not alone. In this episode, I […]

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  • Mindful Marketing Podcast, Mindful Marketing Podcast

    The No-Nonsense Guide to Pitching Yourself for Podcasts with Mai-kee Tsang, Brittney Lynn, and Angie Trueblood

    • September 24, 2024
    • 0 comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Ever wondered how to make your podcast pitches actually stand out? Or maybe you’re kinda stuck on where that line is between sharing your story […]

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  • Social Media

    What is the Threads Algorithm and How to Make It Work For You

    • September 23, 2024
    • 3 Comments

    If you’ve been trying to figure out how to make the Threads algorithm work in your favor, you’ve probably felt like you’re playing a game without knowing the rules. One […]

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  • Social Media

    How to Optimize Your Threads App Profile for Business

    • September 23, 2024
    • 4 Comments

    Alright, business owners, let’s talk about how to make the most of your presence on the Meta Threads app. Whether you’re brand new to Threads or just starting to explore […]

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  • Social Media

    Instagram Threads Overview and Why You Should Be Using It

    • September 23, 2024
    • 1 Comment

    Let’s talk about the latest buzz in the social media world: Instagram Threads. Yep, it’s the new platform that’s shaking things up, and if you’re wondering whether it’s worth your […]

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  • Mindful Marketing Podcast, Mindful Marketing Podcast

    Blogging Isn’t Dead—Here’s How to Make It Work for Your Business

    • September 17, 2024
    • 4 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Is blogging dead? I saw this question floating around Threads recently, and honestly… why are people still asking this? Of course, blogging isn’t dead! But […]

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  • Mindful Marketing Podcast, Mindful Marketing Podcast

    Rage-Baiting: The Viral Tactic You Need to Avoid

    • September 10, 2024
    • 91 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Okay, we’ve all seen it—those posts that seem designed just to make you angry. Yep, that’s rage-baiting, and it’s everywhere. In this episode, I’m breaking […]

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Come say hello on Instagram @onlinedrea

More marketing won’t help much if people are landi More marketing won’t help much if people are landing on an offer they don’t understand or reaching a dead end after they show interest.

Before you increase the content, traffic, or spend, check the basics underneath it: the offer, the message, the path to purchase, and the follow-up.

Find the weakest point first. That’s probably where your attention needs to go next.

👉🏾 Tap the link in my bio to listen.
When marketing isn’t working, adding more can feel When marketing isn’t working, adding more can feel like the obvious next move.

More content. More ads. Another platform. A new tool.

But more attention won’t help much if the offer isn’t clear or you’re putting it in front of people who were never likely to buy in the first place.

This week, I’m breaking down four things to check first: the offer, the message, the path to purchase, and the follow-up. Fix the weak spot first, then put more attention on what’s working.

👉🏾 Tap the link in my bio to listen.
There’s something deeply surreal about standing at There’s something deeply surreal about standing at the front of a room and watching people work through a workbook you helped create.

Today at The Boardroom, I looked out and saw pages open, hands typing, and people genuinely thinking through how they want to show up and get seen.

That workbook started as ideas, conversations, and a whole lot of collaborative work with @uncommonable . Then suddenly, it was real. In people’s hands. Helping them make decisions about their businesses.

So. freaking. Wild!!!!

I’ve spent years teaching marketing through a screen, so moments like this still catch me off guard in the best way. Real people were using something we built to figure out their next steps.

A huge thank you to @thismothermeansbusiness and @itslaurasinclair for creating the kind of room where thoughtful work can actually happen—and for inviting me to be part of it.

I’m still taking it all in, honestly. This whole chapter feels a little surreal. 💛
Podcast burnout is weird because sometimes your wo Podcast burnout is weird because sometimes your workload is technically fine… and your brain is still doing gymnastics over the numbers.

You compare your current capacity to old-you. You see someone else’s downloads. You start inventing a timeline for where your show “should” be by now. Fun! 😂

Becky Mollenkamp and I talked about this, plus what changes when you define success around your actual capacity, your why, and the support you have around you.

👉🏾 Tap the link in my bio to listen.
One of the sneakiest parts of podcast burnout? The One of the sneakiest parts of podcast burnout? The part that has nothing to do with recording an episode.

It’s checking the numbers. Wondering if people are still listening. Watching someone else’s show grow faster and quietly thinking, okay… am I doing this wrong?

Becky Mollenkamp and I got into this on the podcast because whew, the emotional workload of making a show is REAL.

Sometimes what keeps you going is having people around who can say, “Yep. This part is hard. Keep going.”

👉🏾 Tap the link in my bio to listen.
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