• Is Video Really All That Powerful in 2020

    Every time you click play on a YouTube tutorial or a product review video, you’re increasing engagement for someone else’s business. The good news is, you can boost your own business by sharing your own videos with quality content. I know making videos can sound overwhelming, so if you’re still on the fence about adding […]

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  • Planning Your Social Strategy

    Do you remember the first time you walked into a gym? So many machines, all of them seem complicated, and everyone already seems to know how to use them. It can be so daunting, especially if you’re chomping at the bit to be out there lifting weights and getting strong. Planning your social media posts […]

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  • Facebook Ads with Claire Pelletreau

    Knowing your audience is crucial for any business owner but how you reach your audience is just as important. Whether you’re feeling unsure if Facebook ads are for you or you’re ready to dive into the online ads world, Claire Pelletreau has fantastic advice to make sure you spend your time and money wisely. Claire […]

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  • IGTV vs STORIES: What’s the Difference?

    The other day in the Savvy Social School, someone posed an interesting question that really got me thinking. They asked: What’s the difference between Instagram Stories and IGTV, and how do you use them both effectively?  Here’s the short answer:  IGTV is Instagram’s answer to YouTube. It’s perfect for long form content that’s polished and […]

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  • Copywriting & Social Media with Kira Hug

      Writing social media captions and posts can be a struggle for anyone, copywriters included. The trick is to just get started, even when you don’t feel 100% ready. Kira Hug knows what it’s like to take the plunge and go for it, and shares her hustle to building her business, how she built a […]

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  • Mindfulness and Social Media

    Even before this pandemic, social media could be a source of frustration and stress. I’ve had my own social media struggles but also know these unique platforms can create joyful experiences, especially for business owners looking for a way to feel more connected to their clients. I’m excited to share how meditation has impacted my […]

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  • Measuring Your Marketing with Rita Barry

    Have you ever looked at your website’s traffic data or insights of your social media and felt completely lost? You’re definitely not alone if you’ve ever felt overwhelmed when trying to figure out what’s bringing clients in and what isn’t. Rita Barry joins me and explains the importance of tracking your marketing analytics, where to […]

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