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Andrea Jones – Simpler, Smarter Marketing for Busy People

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  • Home
  • About
  • Work With Me
    • Strategy
    • Services
    • Everything
  • Podcast
  • Contact
  • Mindful Marketing Podcast, Mindful Marketing Podcast

    Marketing Automation Secrets from the Experts with Colie James, Dama Jue, and Brianca Kirkman

    • July 23, 2024
    • 0 comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Struggling to keep up with important dates and client engagement? Ever wondered how automation can help you manage your business and personal life better? I’m […]

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  • Mindful Marketing Podcast, Mindful Marketing Podcast

    Mindful Marketing Shortcuts to Increase Your Productivity with Lucy Reyes

    • July 16, 2024
    • 1 Comment

    LISTEN ON MOBILE VIEW TRANSCRIPT If you’ve ever felt like a marketing hot mess, you’re in for a treat.  I have the incredible Lucy Reyes from Cheers to Productivity joining […]

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  • Mindful Marketing Podcast, Mindful Marketing Podcast

    Crush Your Content with Smart Marketing Automation

    • July 9, 2024
    • 1 Comment

    LISTEN ON MOBILE VIEW TRANSCRIPT What would it feel like to spend less time on manual marketing tasks and more time on projects that light you up? In this episode, […]

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  • Mindful Marketing Podcast, Mindful Marketing Podcast

    Building Thriving Communities Using Facebook Groups with Christina Jandali

    • July 2, 2024
    • 2 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT What’s the secret to transforming your Facebook group from a ghost town to a buzzing, engaged community? I’m chatting with Facebook groups with expert Christina […]

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  • Mindful Marketing Podcast, Mindful Marketing Podcast

    How Social Media Rebels Are Finding Success on Substack with Kathleen Oh, Becky Mollenkamp, and Tara McMullin

    • June 25, 2024
    • 8 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT I’m diving into the evolving world of social media with three incredible guests who are making waves on Substack. Kathleen Oh, Becky Mollenkamp, and Tara […]

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  • Mindful Marketing Podcast, Mindful Marketing Podcast

    Expert Tips for Sustainable Social Media Marketing with Tomisin Smith

    • June 18, 2024
    • 7 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Today, we’re breaking down preconceived notions about what marketing should be and diving into the world of mindful and sustainable marketing with my special guest, […]

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  • Mindful Marketing Podcast, Mindful Marketing Podcast

    The Impact of AI on Marketing, Ethics, and Creative Content with Avery Swartz

    • June 11, 2024
    • 3 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT As controversial as we all know it is, artificial intelligence is here to stay. So as digital marketers, how do we use it thoughtfully and […]

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  • Mindful Marketing Podcast, Mindful Marketing Podcast

    Why a Personal Touch in a Digital World Still Matters with Dre Baldwin

    • June 4, 2024
    • 0 comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Social media and marketing can often feel super impersonal, but today’s guest, Dre Baldwin, brings a refreshing approach to making meaningful connections. Dre’s custom video […]

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  • Mindful Marketing Podcast, Mindful Marketing Podcast

    Social Media Trends to Watch in 2024: Insights from Metricool Study of 29 million posts!

    • May 28, 2024
    • 9 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT I love data! Whether you’re a business owner, content creator, or freelancer, you should fall in love with data too because it’s the starting point […]

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  • Mindful Marketing Podcast, Mindful Marketing Podcast

    Overcoming Public Backlash on Social Media with Megan Griffith

    • May 21, 2024
    • 4 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Do you ever have a moment where you make a mistake, and you want to clear the air and share your story so other people […]

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Come say hello on Instagram @onlinedrea

I’ve been struggling to show up online lately. Li I’ve been struggling to show up online lately.

Life has felt especially heavy, and one of the reasons is that last week, our graphic designer, Amanda, passed away after living with cancer.

If you’ve ever worked with us as a client, purchased one of our templates, joined the Mindful Marketing Lab, listened to the podcast, watched a YouTube video, or simply recognized my brand over the past several years, you’ve seen Amanda’s work.

She wasn’t just “the designer.” She helped shape the visual identity of this business. She took ideas that lived in my head and turned them into something people could recognize, connect with, and remember. So much of what OnlineDrea looks and feels like today carries her fingerprints.

Amanda was incredibly talented, endlessly creative, and somehow always managed to make things more beautiful than I imagined they could be. Even more than that, she was kind. The kind of person whose smile made you smile right back.

She leaves behind work that will continue to be seen by thousands of people every single day, and I hope that’s something her family can hold onto. Her creativity lives on in every course, every template, every thumbnail, every graphic, and every corner of this business.

The world is a little less bright without her in it.

Thank you, Amanda, for sharing your gifts with all of us. You made this business better, and you made my life better. You’ll be deeply missed. 🤍
Everyone is yapping on camera right now 😂 So natu Everyone is yapping on camera right now 😂

So naturally, I had to look into the viral Yap Challenge and figure out why people are paying hundreds of dollars to post 40 videos in 40 days.

In this episode, I’m breaking down what’s smart about it, what feels a little unhinged, and whether it actually makes sense for your marketing.

Listen now wherever you get your podcasts. Just search for "Mindful Marketing Podcast" 😇
I’ve been in business for 12+ years, through sever I’ve been in business for 12+ years, through several pivots, two kids, a few messy seasons, and plenty of “wait… why am I doing it this way?” moments.

So yes, I have thoughts about what I’d do differently if I were starting over today.

I’d build the business around my actual personality sooner. I’d take YouTube seriously before I felt “ready.” I’d spend more time creating genuine relationships instead of overthinking every room I walked into.

I’d also make it painfully obvious how people could work with me and give the boring backend stuff the attention it deserves. Turns out, clear offers and functional systems make the fun, creative parts a whole lot easier.

Hindsight is generous like that. It shows you how much energy you spent trying to look professional when being recognizably yourself would’ve gotten you further.

Which one would you focus on first?

And if your marketing currently feels more complicated than it needs to be, comment LESSKIT and I’ll send you the free Do Less, Market Better Kit.
When I started talking about doing less marketing, When I started talking about doing less marketing, I noticed something interesting.

Some people assumed I’d stopped caring about growth. 😣

That I’d settled.
That I wasn’t ambitious anymore.
That I was telling people to lower their expectations.

Nope. 😂

I still have pretty big goals for my business.

I still love marketing. Honestly, I think it’s one of the coolest parts of running a business.

I still experiment. I still track what works. I still spend time thinking about strategy.

The difference is that I stopped believing more is always better.

More platforms.
More posts.
More hacks.
More pressure.
More guilt when life gets… well… life.

These days, I’m way more interested in asking better questions.

What’s actually moving the business forward?
What feels sustainable?
What deserves my energy?

Because I don’t want a business that only works during my most productive weeks. I want one that still works when my kids are sick, when life gets messy, or when I simply want to close my laptop and go be a human.

That’s what “do less” has always meant to me.

Not smaller dreams.
Smarter decisions.

💬 Which slide hit you the hardest? I’d love to know.
Please stop blaming Mr. AL, the grumpy algorithm. Please stop blaming Mr. AL, the grumpy algorithm. If your social media isn’t popping lately, it might be time to take a look in the mirror. 🪞
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