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Andrea Jones – Simpler, Smarter Marketing for Busy People

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  • Home
  • About
  • Work With Me
    • Strategy
    • Services
    • Everything
  • Podcast
  • Contact
  • Mindful Marketing Podcast, Mindful Marketing Podcast

    The Future of Social Media and Marketing: What to Expect in 2025

    • November 19, 2024
    • 3 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT What’s next for social media? In this episode, I’m pulling out my crystal ball to share my predictions for 2025. I’m talking about how to […]

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  • Mindful Marketing Podcast, Mindful Marketing Podcast

    Creating Community-Driven Events with Kristina Bartold

    • November 12, 2024
    • 2 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Ever wondered what it takes to plan and sell out an incredible live event? In this episode, I sit down with Kristina Bartold, event marketing […]

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  • Mindful Marketing Podcast, Mindful Marketing Podcast

    Social Media CPR with Peg Fitzpatrick

    • November 5, 2024
    • 1 Comment

    LISTEN ON MOBILE VIEW TRANSCRIPT Ever feel like your social media could use a reset? Or maybe you’re stuck in the cycle of creating the same kind of content week […]

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  • Mindful Marketing Podcast, Mindful Marketing Podcast

    Grow Your Email List with Free and Paid Bundles with Kate Doster

    • October 29, 2024
    • 0 comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Ever thought about creating a bundle but felt overwhelmed by all the moving parts? Or maybe you’re just wondering if it’s even worth the effort? […]

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  • Mindful Marketing Podcast, Mindful Marketing Podcast

    Dark Social: What is it + How it’s Affecting Your Business

    • October 22, 2024
    • 2 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Let’s talk about the mysterious world of dark social—and no, it’s not some secret, underground social network (though that sounds way cooler than it actually […]

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  • Mindful Marketing Podcast, Mindful Marketing Podcast

    Breaking the Mold in Branding with Chloé Nwangwu

    • October 15, 2024
    • 0 comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Ever feel like your brand is just blending into the background? Or like you’re stuck under some kind of invisibility cloak (but not the cool […]

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  • Mindful Marketing Podcast, Mindful Marketing Podcast

    Growing a Newsletter Without Social Media: Building Sustainable Success with Jessica Lackey

    • October 8, 2024
    • 1 Comment

    LISTEN ON MOBILE VIEW TRANSCRIPT Ready to build your email list without becoming glued to Instagram? (Yes, it’s possible!) In this episode, I chat with business strategist and systems guru […]

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  • Mindful Marketing Podcast, Mindful Marketing Podcast

    Marketing Your Business During an Election Year with Josephine Agrawal, and Megan Griffith

    • October 1, 2024
    • 0 comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Social media during election season? Yeah, it’s a lot, right? 🙃 If you’re feeling a little overwhelmed, you’re definitely not alone. In this episode, I […]

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  • Mindful Marketing Podcast, Mindful Marketing Podcast

    The No-Nonsense Guide to Pitching Yourself for Podcasts with Mai-kee Tsang, Brittney Lynn, and Angie Trueblood

    • September 24, 2024
    • 0 comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Ever wondered how to make your podcast pitches actually stand out? Or maybe you’re kinda stuck on where that line is between sharing your story […]

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  • Social Media

    What is the Threads Algorithm and How to Make It Work For You

    • September 23, 2024
    • 3 Comments

    If you’ve been trying to figure out how to make the Threads algorithm work in your favor, you’ve probably felt like you’re playing a game without knowing the rules. One […]

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Come say hello on Instagram @onlinedrea

I’ve been struggling to show up online lately. Li I’ve been struggling to show up online lately.

Life has felt especially heavy, and one of the reasons is that last week, our graphic designer, Amanda, passed away after living with cancer.

If you’ve ever worked with us as a client, purchased one of our templates, joined the Mindful Marketing Lab, listened to the podcast, watched a YouTube video, or simply recognized my brand over the past several years, you’ve seen Amanda’s work.

She wasn’t just “the designer.” She helped shape the visual identity of this business. She took ideas that lived in my head and turned them into something people could recognize, connect with, and remember. So much of what OnlineDrea looks and feels like today carries her fingerprints.

Amanda was incredibly talented, endlessly creative, and somehow always managed to make things more beautiful than I imagined they could be. Even more than that, she was kind. The kind of person whose smile made you smile right back.

She leaves behind work that will continue to be seen by thousands of people every single day, and I hope that’s something her family can hold onto. Her creativity lives on in every course, every template, every thumbnail, every graphic, and every corner of this business.

The world is a little less bright without her in it.

Thank you, Amanda, for sharing your gifts with all of us. You made this business better, and you made my life better. You’ll be deeply missed. 🤍
Everyone is yapping on camera right now 😂 So natu Everyone is yapping on camera right now 😂

So naturally, I had to look into the viral Yap Challenge and figure out why people are paying hundreds of dollars to post 40 videos in 40 days.

In this episode, I’m breaking down what’s smart about it, what feels a little unhinged, and whether it actually makes sense for your marketing.

Listen now wherever you get your podcasts. Just search for "Mindful Marketing Podcast" 😇
I’ve been in business for 12+ years, through sever I’ve been in business for 12+ years, through several pivots, two kids, a few messy seasons, and plenty of “wait… why am I doing it this way?” moments.

So yes, I have thoughts about what I’d do differently if I were starting over today.

I’d build the business around my actual personality sooner. I’d take YouTube seriously before I felt “ready.” I’d spend more time creating genuine relationships instead of overthinking every room I walked into.

I’d also make it painfully obvious how people could work with me and give the boring backend stuff the attention it deserves. Turns out, clear offers and functional systems make the fun, creative parts a whole lot easier.

Hindsight is generous like that. It shows you how much energy you spent trying to look professional when being recognizably yourself would’ve gotten you further.

Which one would you focus on first?

And if your marketing currently feels more complicated than it needs to be, comment LESSKIT and I’ll send you the free Do Less, Market Better Kit.
When I started talking about doing less marketing, When I started talking about doing less marketing, I noticed something interesting.

Some people assumed I’d stopped caring about growth. 😣

That I’d settled.
That I wasn’t ambitious anymore.
That I was telling people to lower their expectations.

Nope. 😂

I still have pretty big goals for my business.

I still love marketing. Honestly, I think it’s one of the coolest parts of running a business.

I still experiment. I still track what works. I still spend time thinking about strategy.

The difference is that I stopped believing more is always better.

More platforms.
More posts.
More hacks.
More pressure.
More guilt when life gets… well… life.

These days, I’m way more interested in asking better questions.

What’s actually moving the business forward?
What feels sustainable?
What deserves my energy?

Because I don’t want a business that only works during my most productive weeks. I want one that still works when my kids are sick, when life gets messy, or when I simply want to close my laptop and go be a human.

That’s what “do less” has always meant to me.

Not smaller dreams.
Smarter decisions.

💬 Which slide hit you the hardest? I’d love to know.
Please stop blaming Mr. AL, the grumpy algorithm. Please stop blaming Mr. AL, the grumpy algorithm. If your social media isn’t popping lately, it might be time to take a look in the mirror. 🪞
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