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Andrea Jones – Simpler, Smarter Marketing for Busy People

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  • Home
  • About
  • Work With Me
    • Strategy
    • Services
    • Everything
  • Podcast
  • Contact
  • Mindful Marketing Podcast, Mindful Marketing Podcast

    How Social Media Rebels Are Finding Success on Substack with Kathleen Oh, Becky Mollenkamp, and Tara McMullin

    • June 25, 2024
    • 8 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT I’m diving into the evolving world of social media with three incredible guests who are making waves on Substack. Kathleen Oh, Becky Mollenkamp, and Tara […]

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  • Mindful Marketing Podcast, Mindful Marketing Podcast

    Expert Tips for Sustainable Social Media Marketing with Tomisin Smith

    • June 18, 2024
    • 7 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Today, we’re breaking down preconceived notions about what marketing should be and diving into the world of mindful and sustainable marketing with my special guest, […]

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  • Mindful Marketing Podcast, Mindful Marketing Podcast

    The Impact of AI on Marketing, Ethics, and Creative Content with Avery Swartz

    • June 11, 2024
    • 3 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT As controversial as we all know it is, artificial intelligence is here to stay. So as digital marketers, how do we use it thoughtfully and […]

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  • Mindful Marketing Podcast, Mindful Marketing Podcast

    Why a Personal Touch in a Digital World Still Matters with Dre Baldwin

    • June 4, 2024
    • 0 comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Social media and marketing can often feel super impersonal, but today’s guest, Dre Baldwin, brings a refreshing approach to making meaningful connections. Dre’s custom video […]

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  • Mindful Marketing Podcast, Mindful Marketing Podcast

    Social Media Trends to Watch in 2024: Insights from Metricool Study of 29 million posts!

    • May 28, 2024
    • 9 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT I love data! Whether you’re a business owner, content creator, or freelancer, you should fall in love with data too because it’s the starting point […]

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  • Mindful Marketing Podcast, Mindful Marketing Podcast

    Overcoming Public Backlash on Social Media with Megan Griffith

    • May 21, 2024
    • 4 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Do you ever have a moment where you make a mistake, and you want to clear the air and share your story so other people […]

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  • Mindful Marketing Podcast, Mindful Marketing Podcast

    Turning a Viral TikTok into a Profitable Coaching Business with Megan Griffith

    • May 14, 2024
    • 3 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Can TikTok really be a goldmine for generating leads and securing clients? Absolutely! In this episode, Megan Griffith, a seasoned content creator and neurodivergent life […]

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  • Mindful Marketing Podcast, Mindful Marketing Podcast

    How TikTok Revolutionized Video Content and Marketing Strategies for Businesses

    • May 7, 2024
    • 0 comments

    LISTEN ON MOBILE VIEW TRANSCRIPT Today, we’re diving deep into how TikTok has revolutionized the world of micro video content and what this evolution means for you as entrepreneurs and […]

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  • Mindful Marketing Podcast, Mindful Marketing Podcast

    Treat Your Social Media Like a Search Engine with SEO Expert Erin Ollila

    • April 30, 2024
    • 7 Comments

    LISTEN ON MOBILE VIEW TRANSCRIPT What’s the best search engine around? If you said Google, you’re probably right, but something else is catching up quicker than you think (and no, […]

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  • Mindful Marketing Podcast, Mindful Marketing Podcast

    Is A Closed Membership Model Right For Your Online Community?

    • April 23, 2024
    • 1 Comment

    LISTEN ON MOBILE VIEW TRANSCRIPT I’m taking you behind the scenes to reveal some major shifts happening in my business, especially with the Savvy Social School. I’ll be unpacking the […]

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Come say hello on Instagram @onlinedrea

More marketing won’t help much if people are landi More marketing won’t help much if people are landing on an offer they don’t understand or reaching a dead end after they show interest.

Before you increase the content, traffic, or spend, check the basics underneath it: the offer, the message, the path to purchase, and the follow-up.

Find the weakest point first. That’s probably where your attention needs to go next.

👉🏾 Tap the link in my bio to listen.
When marketing isn’t working, adding more can feel When marketing isn’t working, adding more can feel like the obvious next move.

More content. More ads. Another platform. A new tool.

But more attention won’t help much if the offer isn’t clear or you’re putting it in front of people who were never likely to buy in the first place.

This week, I’m breaking down four things to check first: the offer, the message, the path to purchase, and the follow-up. Fix the weak spot first, then put more attention on what’s working.

👉🏾 Tap the link in my bio to listen.
There’s something deeply surreal about standing at There’s something deeply surreal about standing at the front of a room and watching people work through a workbook you helped create.

Today at The Boardroom, I looked out and saw pages open, hands typing, and people genuinely thinking through how they want to show up and get seen.

That workbook started as ideas, conversations, and a whole lot of collaborative work with @uncommonable . Then suddenly, it was real. In people’s hands. Helping them make decisions about their businesses.

So. freaking. Wild!!!!

I’ve spent years teaching marketing through a screen, so moments like this still catch me off guard in the best way. Real people were using something we built to figure out their next steps.

A huge thank you to @thismothermeansbusiness and @itslaurasinclair for creating the kind of room where thoughtful work can actually happen—and for inviting me to be part of it.

I’m still taking it all in, honestly. This whole chapter feels a little surreal. 💛
Podcast burnout is weird because sometimes your wo Podcast burnout is weird because sometimes your workload is technically fine… and your brain is still doing gymnastics over the numbers.

You compare your current capacity to old-you. You see someone else’s downloads. You start inventing a timeline for where your show “should” be by now. Fun! 😂

Becky Mollenkamp and I talked about this, plus what changes when you define success around your actual capacity, your why, and the support you have around you.

👉🏾 Tap the link in my bio to listen.
One of the sneakiest parts of podcast burnout? The One of the sneakiest parts of podcast burnout? The part that has nothing to do with recording an episode.

It’s checking the numbers. Wondering if people are still listening. Watching someone else’s show grow faster and quietly thinking, okay… am I doing this wrong?

Becky Mollenkamp and I got into this on the podcast because whew, the emotional workload of making a show is REAL.

Sometimes what keeps you going is having people around who can say, “Yep. This part is hard. Keep going.”

👉🏾 Tap the link in my bio to listen.
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