Isn’t Social Media all about finding followers?
If you ask my guest and founder of the Podcast Marketing Academy, Jeremy Enns, he will probably say NO! And after our conversation, I can’t help but agree.
Jeremy breaks down how shifting your focus from attracting followers to building your network can be a game changer for your business and your overall relationship with social media.
Listen in as he delivers a Masterclass in Twitter Networking–that’s right, there’s a lot of punch and positivity left in those 280 characters.
In this episode, we talk about:
- Jeremy’s Magnificent Sales Failure & Redemption
- Why Twitter is his go-to social platform
- Why he gave up on Instagram
- How he built his circle of influence on Twitter
- His Newsletter Strategy for knowing who to follow
- Why Twitter is a Learner’s Haven
- Finding your Funnel Focus
- The creative benefits of constraints
- Why rules are good for the brain
- How to avoid sacrificing your creative soul on social media
- #1 thing to do if you want to get the most out of Twitter
This Episode Was Made Possible By:
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- “It's crazy to think you're now hundreds of episodes later. So congrats on keeping the show running. I know that is no small feat, as someone who works with podcasters every day and sees them drop off quite frequently as well.” –– Jeremy Enns
- “I had friends…every year they launched, they did hundreds of thousands of dollars in sales. I actually lost money on it. And so it was kind of like, okay, I don't think this is the future of the business.” –– Jeremy Enns
- “You try copying what other people are doing. You see them getting hundreds of thousands of likes and retweets…And you're like, oh, I'm gonna do that. And then you get nothing. And you're like, well, this is stupid. This doesn't work. I'm going somewhere else.” –– Jeremy Enns
- “I just found Instagram to not match up with the content that I wanted to consume. As a consumer, I think if you [want] to have success on any social platform, you need to be a student of it. So you kind of need to enjoy the content on it as well.” –– Jeremy Enns
- “I had to overcome the belief that Twitter was a negative space at first as well. That was one of the things that kept me away from it. And once I got into it, I was like, whoa, this is awesome. I actually want to spend more time on here…Twitter is an amazing tool for learning.” –– Jeremy Enns
- “There are so many chances for social media to be negative, to be overwhelming, to be a bad experience all around. But you know, using it as a tool to grow your business, you found a way to carve out this niche of people where you can have dynamic conversations.” –– Andréa Jones
- “I like this idea that constraints breed creativity because I like to do this with batching content as well. If you give yourself a time limit, then I find I'm actually able to complete the task. Whereas if I give myself unlimited time, my creative mind is like…let's do nothing and everything all at once.” –– Andréa Jones
- “There have been some incredible opportunities that have come through the networking element of Twitter, which I didn't really predict would happen. And it's interesting when you get into the Twitter world, especially Twitter marketing. This is a huge part of the culture. And this is one of the interesting things about Twitter versus other platforms.” –– Jeremy Enns
About the Guest:
Jeremy Enns is the founder of Podcast Marketing Academy, the only growth-focused podcast education platform for experienced creators, brands, and marketers looking to build long-term, sustainable audience growth systems.
He loves any sport that involves a frisbee, used to co-host an explicit-rated ice cream podcast, once bicycled across Europe, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements.
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Check out Jeremy's favourite resources
Episode 32 – Cultivating a Curated Online Culture with Jeremy Enns