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Andrea Jones – Simpler, Smarter Marketing for Busy People

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  • Home
  • About
  • Work With Me
    • Strategy
    • Services
    • Everything
  • Podcast
  • Contact
  • Client Showcase

    Client Showcase: How to Get a $7,000 lead from Instagram with Soul Story Creative

    • December 31, 2018
    • 0 comments

    In this case study, take a peek behind-the-scenes of a client’s journey to the $7,000 Instagram lead.

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  • Mindful Marketing Podcast

    How to Clean Up Your Social Media for the New Year

    • December 27, 2018
    • 2 Comments

    As the year ends, it’s important to review what’s working for you and what’s not so you can make way for a new year and a new you! In this podcast, find out how to clean up your social media in four easy steps!

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  • Mindful Marketing Podcast

    How to Combat Overwhelm and Negativity on Social Media

    • December 21, 2018
    • 1 Comment

    Although many people view social media as a way to build community and connection, a lot of stress and overwhelm is related to social media, as well. Social media is surrounded by a constant barrage of conflicting opinions and fake people. Negativity is a perfectly normal, perfectly valid reaction to have with to social media.

    So how do we combat negative feelings and still use social media as a tool to help our business thrive? Today, we dig deep and think about how to navigate through the negative feelings of social media and still be successful.  

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  • Client Showcase

    Client Showcase: Visual Storytelling for Food & Hospitality with U-Feast

    • December 20, 2018
    • 0 comments
    U-Feast Spanish dinner food and hospitality experience

    A behind-the-scenes look at how I used visual content, event storytelling, community management, and social strategy to market U-Feast’s one-night-only food and drink experiences.

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  • Mindful Marketing Podcast

    How to Take a Break from Social Media with Brit Kolo

    • December 13, 2018
    • 2 Comments

    I’ve got Brit Kolo on the show today to talk about taking the time to take a break. This past October, Brit took an entire month off from her business […]

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  • Mindful Marketing Podcast

    The Basics of the Social Media Sales Funnel

    • December 6, 2018
    • 35 Comments

    Getting strangers to buy from us can be a challenge and can even feel, well…..yucky. It is rare to have a viewer see your ad and immediately make a purchase but in this episode I break down my four step strategy to converting more viewers into listeners and buyers.

    So buckle up, I’m talking all about the basics of a Social Media Sales Funnel.

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  • Mindful Marketing Podcast

    How to Manage a Large Facebook Group with Eden Fried

    • November 29, 2018
    • 0 comments

    Ever wonder how to grow and maintain a buzzing online community? Building a Facebook group is a super easy way to do that. I know that I adore the Facebook group community that I’ve built up in the past year which is why I was super excited to chat with Eden Fried. Eden manages a group of over 15K people. That’s a lot of people! Listen in to today’s episode for tips, tricks, and first-hand advice on how to manage a large Facebook group.

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  • Mindful Marketing Podcast

    The Power of Relationship Marketing

    • November 9, 2018
    • 1 Comment
    The Power of Relationship Marketing

    Would you rather focus on having a one-time customer or a customer for life? I’ll take the customer for life, please! But what does it take to get a customer […]

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  • Business, Instagram, Marketing, Social Media

    What is the Savvy Social School?

    • November 6, 2018
    • 5 Comments

    Let me ask you something… Which do you think is more important: 100 fans who buy what you sell and share with their friends OR 10,000 Instagram followers who occasionally […]

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  • Mindful Marketing Podcast

    Why You Should Invest in Social Media

    • November 4, 2018
    • 0 comments

    Six years ago, I got side-eyed when I told my corporate leadership class that I wanted to work in social media as a career. That was just six years ago! […]

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Come say hello on Instagram @onlinedrea

More marketing won’t help much if people are landi More marketing won’t help much if people are landing on an offer they don’t understand or reaching a dead end after they show interest.

Before you increase the content, traffic, or spend, check the basics underneath it: the offer, the message, the path to purchase, and the follow-up.

Find the weakest point first. That’s probably where your attention needs to go next.

👉🏾 Tap the link in my bio to listen.
When marketing isn’t working, adding more can feel When marketing isn’t working, adding more can feel like the obvious next move.

More content. More ads. Another platform. A new tool.

But more attention won’t help much if the offer isn’t clear or you’re putting it in front of people who were never likely to buy in the first place.

This week, I’m breaking down four things to check first: the offer, the message, the path to purchase, and the follow-up. Fix the weak spot first, then put more attention on what’s working.

👉🏾 Tap the link in my bio to listen.
There’s something deeply surreal about standing at There’s something deeply surreal about standing at the front of a room and watching people work through a workbook you helped create.

Today at The Boardroom, I looked out and saw pages open, hands typing, and people genuinely thinking through how they want to show up and get seen.

That workbook started as ideas, conversations, and a whole lot of collaborative work with @uncommonable . Then suddenly, it was real. In people’s hands. Helping them make decisions about their businesses.

So. freaking. Wild!!!!

I’ve spent years teaching marketing through a screen, so moments like this still catch me off guard in the best way. Real people were using something we built to figure out their next steps.

A huge thank you to @thismothermeansbusiness and @itslaurasinclair for creating the kind of room where thoughtful work can actually happen—and for inviting me to be part of it.

I’m still taking it all in, honestly. This whole chapter feels a little surreal. 💛
Podcast burnout is weird because sometimes your wo Podcast burnout is weird because sometimes your workload is technically fine… and your brain is still doing gymnastics over the numbers.

You compare your current capacity to old-you. You see someone else’s downloads. You start inventing a timeline for where your show “should” be by now. Fun! 😂

Becky Mollenkamp and I talked about this, plus what changes when you define success around your actual capacity, your why, and the support you have around you.

👉🏾 Tap the link in my bio to listen.
One of the sneakiest parts of podcast burnout? The One of the sneakiest parts of podcast burnout? The part that has nothing to do with recording an episode.

It’s checking the numbers. Wondering if people are still listening. Watching someone else’s show grow faster and quietly thinking, okay… am I doing this wrong?

Becky Mollenkamp and I got into this on the podcast because whew, the emotional workload of making a show is REAL.

Sometimes what keeps you going is having people around who can say, “Yep. This part is hard. Keep going.”

👉🏾 Tap the link in my bio to listen.
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