Lights! Cameras! Action! Ready for your brand photoshoot?
If you’re like me, posing for the camera is no simple task. The facial expressions piece always trips me up. The result? My brand image is never quite perfectly polished — and even a little goofy sometimes. But you know what? That’s ok! Because you want to show up in photos the same way you do IRL. In fact, it’s one of the biggest compliments I get from clients.
Want more tips? Then listen up for Shannon Claire’s pro list of do’s & don’ts now.
In this episode, we talk about:
- What brand photography is (& how it can make prospects want to know more about your business)
- Shannon’s pro tips for getting comfortable (& CONFIDENT) in front of the camera
- ALL the channels to leverage your brand photos on
- The quickest way to break your audience's trust
- Surprising, yet practical advice for how to choose your photoshoot outfits
- Why I'll NEVER wear heels again!
- How to find (& hire) the right photographer to capture your brand
- #1 MISTAKE that costs business owners thousands
- 7 questions to ask when vetting a brand photographer
- THIS is a red flag when hiring one
- Which type of lighting & angle is PERFECT for erasing wrinkles!
- The video trick for getting great photos for your social media accounts
- How she capitalizes on moments of inspiration (even if she can't post right away)
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- “I love the power of social media and the online marketing space for meeting amazing people. And who knows where those connections can go?” — Shannon Claire
- “What does your brand stand for? What are your brand values? Collaborate with your photographer on how to capture those values, how to capture your stance, how to capture what you're all about in your brand photos. We wanna see your personality shine through.” — Shannon Claire
- “This is something I always get stuck on, especially as someone who works from home. Because honestly, I'm in a t-shirt and pajama pants half the time. Having worked from home for eight years, I have a handful of outfits that I can pull out.” — Andréa Jones
- “Something that's really important to keep in mind is you wanna show up for your brand photos in the same way people see you online and when you're working with them in person. I have seen photos before where this woman had gorgeous, glamorous brand photos. Then I saw a LIVE… and I didn't know who it was.” — Shannon Claire
- “One of the comments I usually get is, ‘Oh, you're exactly like your pictures and website.’ And that’s intentional because I don't wanna be this super glam person and have that disconnect.” — Andréa Jones
- “This is your brand. This is an investment. This shoot should make you more money. So you want to make a wise investment with it.” — Shannon Claire
- “Even if you can't do the big, dream brand shoot right away, start planning for it now — just to get yourself into that mindset, into that vibe. Because I am telling you, it is a transformational experience. It is not just about the photos. When you go to use those photos, the memories from that day and the feelings that you felt and the experience you had is going to be elicited.” — Shannon Claire
- “I almost hate to say this, but some people have ‘IT’ and some people don't. It's like musical ability or any other creative gift that we've been given. Anybody can technically learn how to be a photographer and properly expose a photo, but not everybody's going to have that gift of really being able to capture the essence of who you are.” — Shannon Claire
- “It is a little bit of an X factor ‘cause I've had the other thing happen where I overpaid for a session, first of all. So I was already upset about that. It was at a conference, and they were just doing headshots. They're the worst photos taken of me ever. I felt like I was at that little studio in Sears with the background. It was cringy, and I just didn't feel good that day.” — Andréa Jones
- “It's important to validate people's concerns and understand them. Then play to their strengths, play to their confidence and what they love about themselves. When they see those photos, I know for my clients, they're seeing themselves in this new light, and they leave the shoot with 10 times more confidence than when they walked in. And it's such a beautiful, magical thing.” — Shannon Claire
- “I love the video tip. I'm gonna have to try it and see. Usually my husband is my photographer if I need a quick shot. I've been trying to train him for over eight years now, and he’s still just okay.” — Andréa Jones
- “I approach social media how I would approach a friend, and I try to be very authentic and real when I'm creating content. I am writing from the heart… My goal is usually to foster connection and relationships because I'm just a connector at heart.” — Shannon Claire
- “You don't really need all the bells and whistles. You don't need all the tools. You don't need to post every day. Just having that intention, having the passion behind it, and showing up and sharing what you have to offer — and truly believing in it. I think that's the power of it.” — Andréa Jones
- “If you approach it from this angle — the value that you provide for other people — showing up and giving to them and knowing that anyone who's meant to work with you will work with you. It will happen.” — Andréa Jones
About the Guest:
Shannon Claire wants to live in a world where women don’t feel shame for wanting more!
As a multi-passionate entrepreneur, she is a sought-after international brand photographer for million dollar brands, a mentor, and coach for women entrepreneurs who are in transition to their next level of success.
She is a mom to 4, fiance to 1, beach lover, conversation starter, and eternal optimist!
Access Shannon's free workbook