Do y'all remember back in the day (I’m talking 2015-ish), you could just take the same exact post with a link to your website and just… push it out through your scheduling tool?!?!?! Those were definitely simpler times!

Now, we have so many different placements, even within the same app. Instagram alone has like zillion different places you can share content: the Feed, Stories, Reels, Guides, Video, etc, etc. And it's a lot, y'all. And I know that, and I hear that. And so I wanna take time in this episode to talk about how to create a plan for all of this now, in the year 2022.

In this episode of the podcast, I talk about:

  • How much time to spend on social media (and how to balance it all for those uninspired seasons)
  • How to hone in on your marketing messages so that the posts you create actually make a difference
  • The reason why social media “feels hard” and why that’s actually a very good thing
  • The two main goals your content should have
  • How to know if it’s all working (and when to try something new)

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course
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Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today.

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Memorable Quotes:

  • “I think oftentimes a lot of entrepreneurs focus on the output, ‘so how many posts can I possibly share?’, but I want you to instead think about this as a time based project. We're focusing on this is how much time I have.”
  • “What I recommend is focusing on one hour a week to creating social media content and one hour a week to building out your community.”
  • “I would much rather see you post once a week for five weeks, than create five posts, put 'em all in one week and then go a whole month without posting. As a business owner, posting once a week for five weeks is much more valuable.”
  • “I find that just heading straight into batching is actually really tough for a lot of people because this is a new skill and it kind of feels like going into the gym and trying to learn all of the equipment.”
  • “If you're new and you're trying to batch content, it's like not only are you trying to create content, you're trying to learn how to create content all at the same time.”
  • “The before and after strategy essentially is thinking about your customer and putting their story at the center of your social media. So instead of your social media being, ‘here's why I'm awesome’, it's ‘here's what's possible for you’.”
  • “A lot of times when we're on social media, it's not the practical piece that we're looking for. We're not looking to be sold to, we want to be related to, we want to feel seen and heard.”

Resources Mentioned:

Airtable for Social Media Managers
Episode 204: Social Media Strategies for Building Your Community
Episode 192: 3 Systems That Will Save Your Social Media Strategy
Episode 189: 5 Reasons You’re Not Seeing Growth on Social Media