Six years ago, I got side-eyed when I told my corporate leadership class that I wanted to work in social media as a career. That was just six years ago! Today, in 2018, there still are some lingering questions to the value that participating on social media can bring to your business.

That’s why today, I’m talking all about why social media is important for your business. In this podcast episode, I share:

  • The importance of having authority online
  • How social media contributes to the buying process
  • The value of communicating with you customer or client

… and more!

This episode is brought to you by the Savvy Social School.

Andréa Jones is a social media strategist who works with lifestyle brands to build their online presence through targeted social media and content marketing solutions. She’s also the founder of – a membership community with everything you need to achieve visibility, growth, and engagement on social media.

Why You Should Invest in Social Media