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Andrea Jones – Simpler, Smarter Marketing for Busy People

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  • Home
  • About
  • Work With Me
    • Strategy
    • Services
    • Everything
  • Podcast
  • Contact
  • Business, Marketing

    Why Giving Is a Good Marketing Strategy

    • April 28, 2017
    • 0 comments

    In today’s age of digital marketing, emerging consumer marketing trends can seem cold, revenue-driven, and overly focused on metrics. We target our key demographics, infiltrate social media feeds, and do […]

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  • Business, Marketing

    How to Make Your Business Ready for Geo-Location

    • April 10, 2017
    • 2 Comments
    How to Make Your Business Ready for Geo-Location main

    Geolocation is an emerging marketing trend that small businesses can and should take advantage of, especially because it allows you to get in touch with customers near you, making it […]

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  • Business

    5 Ways Geolocation Is Changing Local Business

    • March 30, 2017
    • 1 Comment

    Geolocation is an up-and-coming marketing term that describes the way advertisers know and use a target consumer’s location to better connect with them. Advertisers often know where their digitally connected […]

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  • Social Media

    3 Ways to Increase Productivity for Local Business

    • March 10, 2017
    • 2 Comments
    3 Ways to Increase Productivity for Local Business

    At the core of running a local business is the question of how to move product or sell services in the most efficient way possible. When your client base is […]

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  • Social Media

    The Secret to Social Media for Local Business

    • February 24, 2017
    • 0 comments
    The Secret to Social Media for Local Business

    Social media is unique in its ability build and develop relationships online. Learn the best tips for building connections and fostering growth on social media.

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  • Social Media

    4 Steps to a Foolproof Social Media Marketing Holiday Plan

    • September 8, 2016
    • 9 Comments
    Feature - SUCCESSFUL HOLIDAY SOCIAL MEDIA MARKETING CAMPAIGN

    The time to start planning for a successful holiday campaign is now! Don’t you want to capitalize on the most profitable time of year? In this blog post, you’ll learn a four foolproof steps to a successful holiday social media marketing campaign.

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  • Social Media

    5 Ways to Make Your Fans Feel Like Rock Stars

    • July 6, 2016
    • 6 Comments
    5 Ways to Make Your Fans Feel Like Rock Stars

    Wanna have social media fans that feel like rock stars? Here are five festive-filled examples for how you can have a that party person status on social media.

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  • Social Media

    How to Create Social Media Graphics Without Being a Designer

    • May 18, 2016
    • 0 comments

    Learn How to Use Canva to Easily Create Engaging Social Media Images That Convert

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  • Client Showcase

    Client Showcase: Pinterest Growth with The Exercise Movement

    • May 9, 2016
    • 0 comments

    Client Showcase: The Exercise Movement grew their Pinterest account to from 14 to 1.3K in 8 months with my help!

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  • Empowerment

    10 Quotes for Female Entrepreneurs from Girl Code

    • April 12, 2016
    • 7 Comments

    Need a pick me up? Here are 10 power-quotes from the motivational book Girl Code by Cara Alwill Leyba of the Champagne Diet + 10 FREE and shareable quotes for social media.

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Come say hello on Instagram @onlinedrea

More marketing won’t help much if people are landi More marketing won’t help much if people are landing on an offer they don’t understand or reaching a dead end after they show interest.

Before you increase the content, traffic, or spend, check the basics underneath it: the offer, the message, the path to purchase, and the follow-up.

Find the weakest point first. That’s probably where your attention needs to go next.

👉🏾 Tap the link in my bio to listen.
When marketing isn’t working, adding more can feel When marketing isn’t working, adding more can feel like the obvious next move.

More content. More ads. Another platform. A new tool.

But more attention won’t help much if the offer isn’t clear or you’re putting it in front of people who were never likely to buy in the first place.

This week, I’m breaking down four things to check first: the offer, the message, the path to purchase, and the follow-up. Fix the weak spot first, then put more attention on what’s working.

👉🏾 Tap the link in my bio to listen.
There’s something deeply surreal about standing at There’s something deeply surreal about standing at the front of a room and watching people work through a workbook you helped create.

Today at The Boardroom, I looked out and saw pages open, hands typing, and people genuinely thinking through how they want to show up and get seen.

That workbook started as ideas, conversations, and a whole lot of collaborative work with @uncommonable . Then suddenly, it was real. In people’s hands. Helping them make decisions about their businesses.

So. freaking. Wild!!!!

I’ve spent years teaching marketing through a screen, so moments like this still catch me off guard in the best way. Real people were using something we built to figure out their next steps.

A huge thank you to @thismothermeansbusiness and @itslaurasinclair for creating the kind of room where thoughtful work can actually happen—and for inviting me to be part of it.

I’m still taking it all in, honestly. This whole chapter feels a little surreal. 💛
Podcast burnout is weird because sometimes your wo Podcast burnout is weird because sometimes your workload is technically fine… and your brain is still doing gymnastics over the numbers.

You compare your current capacity to old-you. You see someone else’s downloads. You start inventing a timeline for where your show “should” be by now. Fun! 😂

Becky Mollenkamp and I talked about this, plus what changes when you define success around your actual capacity, your why, and the support you have around you.

👉🏾 Tap the link in my bio to listen.
One of the sneakiest parts of podcast burnout? The One of the sneakiest parts of podcast burnout? The part that has nothing to do with recording an episode.

It’s checking the numbers. Wondering if people are still listening. Watching someone else’s show grow faster and quietly thinking, okay… am I doing this wrong?

Becky Mollenkamp and I got into this on the podcast because whew, the emotional workload of making a show is REAL.

Sometimes what keeps you going is having people around who can say, “Yep. This part is hard. Keep going.”

👉🏾 Tap the link in my bio to listen.
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