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Andrea Jones – Simpler, Smarter Marketing for Busy People

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  • Home
  • About
  • Work With Me
    • Strategy
    • Services
    • Everything
  • Podcast
  • Contact
  • Marketing

    Big Marketing Lessons To Learn From Tidal

    • May 20, 2015
    • 12 Comments

    Marketing strategies to learn from Tidal’s release of the official Nicki Minaj & Beyonce Feeling Myself music video: Be Exclusive, Make It Easy, Offer Value, and Ask to Share.

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  • Business

    6 Re-Branding Steps for Small Businesses: How to Make Your Brand Work For You

    • May 13, 2015
    • 15 Comments

    Re-branding is not an easy decision to make nor is it an easy one to execute. To help, I’ve created this short guide which includes 6 steps to re-branding your small business in order to learn how to make your brand work for you.

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  • Business

    4 Things To Consider When Constructing Your Business Plan

    • May 4, 2015
    • 16 Comments

    Want to know what was missing in my original plan? I had no defined measure of success. I had a general idea of what success looked like to me, but it goes beyond piña coladas on the beach and massive shopping trips. Success is something concrete, something you can look at and say, “Yes, I am successful.” Without further ado, here are 4 things I learned that I want to share with you for how to construct your business plan, and in turn define what success means to you.

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  • Social Media

    25 Things To Tweet When You Don’t Know What To Tweet

    • April 21, 2015
    • 6 Comments

    Twitter is a handy social media platform for business whether you’re just starting out or running a successful corporation. You want to get the biggest bang for your buck out […]

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  • Social Media

    Spring Clean Your Social Media — Evaluating Your Social Sharing Strategy

    • April 2, 2015
    • 3 Comments

    Spring has officially arrived, bringing warmer weather and blooming flowers. If there were ever a season perfect for a fresh start, spring is it! While you are motivated to de-clutter you home and office, why not give your online presence a bit of spring cleaning? Today, I have a few questions that you can ask yourself as you evaluate your social sharing strategy.

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  • Social Media

    3 Android Apps to Enhance Your Instagram Image Sharing Experience

    • March 16, 2015
    • 6 Comments

    Instagram is probably one of the most time consuming social networking platforms that I’ve ever managed. Not only do you have to post things instantly, but in many cases, you […]

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  • Blogging

    7 Easy Blog Ideas For Your Lifestyle Brand

    • March 9, 2015
    • 29 Comments

    Creating blog content isn’t easy. Trust me. Content marketing isn’t about pushing your products on people; rather, it’s a blend of showcasing your brand voice while also sharing engaging content […]

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  • Social Media

    IFTTT: A Social Media Moderating Tool That Could Save Some Time

    • February 25, 2015
    • 6 Comments

    With a motto that says “Put the Internet to work for you,” it’s no wonder why IFTTT has become a popular social media moderating tool. IFTTT, or “If This Than That,” is a free service that saves you the time of doing much of the repetitive and time-consuming aspects of daily internet activities.

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  • Blogging

    Does Your Small Business Need A Blog?

    • February 16, 2015
    • 7 Comments

    You’ve probably heard the benefits getting a blog for your business website. But does your small business need a blog? Really? My answer is yes! Check out my reason why.

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  • Marketing

    3 Free Online Image Editors For Non Graphic Designers

    • January 30, 2015
    • 97 Comments

    I don’t know about you, but I’m not a graphic designer. Don’t get me wrong, if I had all the time in the world, I’d love to learn all the […]

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More marketing won’t help much if people are landi More marketing won’t help much if people are landing on an offer they don’t understand or reaching a dead end after they show interest.

Before you increase the content, traffic, or spend, check the basics underneath it: the offer, the message, the path to purchase, and the follow-up.

Find the weakest point first. That’s probably where your attention needs to go next.

👉🏾 Tap the link in my bio to listen.
When marketing isn’t working, adding more can feel When marketing isn’t working, adding more can feel like the obvious next move.

More content. More ads. Another platform. A new tool.

But more attention won’t help much if the offer isn’t clear or you’re putting it in front of people who were never likely to buy in the first place.

This week, I’m breaking down four things to check first: the offer, the message, the path to purchase, and the follow-up. Fix the weak spot first, then put more attention on what’s working.

👉🏾 Tap the link in my bio to listen.
There’s something deeply surreal about standing at There’s something deeply surreal about standing at the front of a room and watching people work through a workbook you helped create.

Today at The Boardroom, I looked out and saw pages open, hands typing, and people genuinely thinking through how they want to show up and get seen.

That workbook started as ideas, conversations, and a whole lot of collaborative work with @uncommonable . Then suddenly, it was real. In people’s hands. Helping them make decisions about their businesses.

So. freaking. Wild!!!!

I’ve spent years teaching marketing through a screen, so moments like this still catch me off guard in the best way. Real people were using something we built to figure out their next steps.

A huge thank you to @thismothermeansbusiness and @itslaurasinclair for creating the kind of room where thoughtful work can actually happen—and for inviting me to be part of it.

I’m still taking it all in, honestly. This whole chapter feels a little surreal. 💛
Podcast burnout is weird because sometimes your wo Podcast burnout is weird because sometimes your workload is technically fine… and your brain is still doing gymnastics over the numbers.

You compare your current capacity to old-you. You see someone else’s downloads. You start inventing a timeline for where your show “should” be by now. Fun! 😂

Becky Mollenkamp and I talked about this, plus what changes when you define success around your actual capacity, your why, and the support you have around you.

👉🏾 Tap the link in my bio to listen.
One of the sneakiest parts of podcast burnout? The One of the sneakiest parts of podcast burnout? The part that has nothing to do with recording an episode.

It’s checking the numbers. Wondering if people are still listening. Watching someone else’s show grow faster and quietly thinking, okay… am I doing this wrong?

Becky Mollenkamp and I got into this on the podcast because whew, the emotional workload of making a show is REAL.

Sometimes what keeps you going is having people around who can say, “Yep. This part is hard. Keep going.”

👉🏾 Tap the link in my bio to listen.
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